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In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies
In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become "civic entrepreneurs," who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies
-First edition by McGraw-Hill, 1998. -Textbook for courses on health administration and planning -Author is fairly well-known in the field.
The revised and updated edition of this book is both practical and topical. It addresses planning strategies that will work for healthcare organizations. The advice and practical aids are designed to help readers with easy-to-find answers to common planning questions. The careful use of theory provides a rationale for the services cited to help the reader understand the limits of the advice and when it is necessary to seek expert help. A particularly good example of this is seen in chapter five in which an asthma study is used to illustrate how business planning issues arise from clinical issues. to hospital managers, clinical practitioners and others new to management.
This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, business, and medical schools, and ancillary health professions such as nursing or physician assistant, as well as for established health care professionals, including doctors, who are completing programs and degrees in business administration to prepare themselves for greater involvement in the management of health care delivery. This book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It notes the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies.
Written to provide students with the essential program planning skills that they'll need in public health practice, Introduction to Public Health Program Planning offers an accessible and engaging approach to the program planning process. Divided into 3 parts, Introduction to Public Health Program Planning begins with an introduction to the basics of planning, health determinants, and behaviors. It then offers in-depth discussion of the generic planning phases - from assessing needs and planning to implementing and evaluation. The third section explores the four most commonly used planning frameworks, along with three additional planning frameworks that address specific health issues. A final chapter offers guidance on choosing a planning framework.
"This book fully explains strategic plan development and implementation in a healthcare organization-from conducting an environmental assessment to communicating the plan to stakeholders-as well as the factors that influence strategic planning effectiveness, including organizational culture, physician involvement, and planning across the continuum of healthcare services"--
-First edition by McGraw-Hill, 1998. -Textbook for courses on health administration and planning -Author is fairly well-known in the field.
This book covers the full spectrum of essential competencies required to manage public health organizations, from communication and cultural proficieny to leadership, relationship building, ethics, and program planning. --Book Jacket.
"A compilation of both new articles and articles previously published in the popular "Management Moment" column from the Journal of Public Health Management and Practice, this collection of short essays explores the challenges related to managing people, partners, information, and finances in the public health setting." -- publisher.