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A survival guide for fire service managers in small to mid-size departments who need to know more about public and media relations in the Information Age. Advice is given with the knowledge that most fire departments have limited resources to devote to public relations, and that techniques are more important than technology. Offers suggestions for dealing with reporters, interviews, legal considerations, roles and skills of a public information officer, involvement in major news stories, and connecting with the community. Appendices offer model plans, policies, and procedures. Annotation copyrighted by Book News, Inc., Portland, OR
As most public safety professionals are aware, the events that require emergency response personnell also frequently attract members of the news media. With this in mind, Media Relations for Public Safety Professionals provides a primer for emergency responders who find themselves confronted by the media.
The problem identified in the Loveland Fire Department is how to enhance the department's public image. By improving two-way communications between the department and the public, we believe they will be better informed about the services we provide. With a P.I.O., we can then control the flow of information, and therefore project the positive image that is desired.
The recommendations were to conduct media relations training for all personnel, develop media contacts, and adopt a written media relations policy with the fire chief serving as the role model.
Apply the experience of dozens of leading authorities with the new Organizing for Fire and Rescue Services. This special fire service edition of NFPA's Fire Protection Handbook is comprised of 35 informative chapters that present the big picture in a single volume. All the topics fire service managers and fire and life safety educators need to know about are here including: Fire and fire science basics including fire data collection and databases, and use of incident data and statistics Information on fire and life safety education including how to reach high-risk groups, understanding media, and evaluation techniques Guidance on fire department administration and operations, pre-incident planning, EMS, training, apparatus and equipment, PPE, managing response to haz-mat incidents, rescue operations, fireground operations, and more! Order your copy today and put time-tested knowledge to work for you!
The purpose of this manual is to assist fire service leaders in examining the future, the role of the fire service in that future, and ways to "get there from here." It is designed to provide a fire chief, a public information officer, and other leaders in the fire service with guidance and tips on marketing a department and its services to the local customers: the citizens and organization served gy the department
The recommendations concluded that these six primary aspects of media relations along with the effective use of tools identified should be used in improving this relationship within fire departments. These methods should serve as guideposts with reservations to include creativity in the overall process for reaching the ultimate goal.
Writing in a humorous conversational style, Chief Alan Brunacini explains the application of common-sense customer service concepts to the fire service. Essentials of Fire Department Customer Service is basic reading for every firefighter, officer, and administrator.