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Existe una alta correlación entre la competitividad y la tecnología con la que cuenta una empresa o un país. Esta tecnología no contempla simplemente el grado de automatización de las funciones productivas, sino también de las gestiones entre los diversos departamentos de la organización internamente y externamente, así como sus capacidades. El futuro de los negocios no está basado solamente en la tecnología, pero estos están altamente sustentados en la tecnología y sus aplicaciones. La aceleración del cambio tecnológico y del resto de fuerzas del mercado, en conjunto con el proceso de globalización, afecta hoy a cualquier empresa o país, con el riesgo latente de no ser capaces de identificar las amenazas externas (Clientes, Competidores, Mercado...) si no se cuenta con herramientas y sistemas que generen inteligencia para poder pronosticar y definir tendencias de los cambios internos y externos en el corto , mediano y largo plazo, que permitan a la organización generar estrategias de innovación que les ayude a asegurar un crecimiento y desarrollo sostenido. La inteligencia tecnológica definida por Escorsa y Rodríguez (2000), es un sistema para detectar, analizar y emplear información sobre eventos técnicos, tendencias y en general, actividades o aspectos clave para la competitividad de la empresa con el propósito de obtener una mejor explotación de la tecnología. Por este motivo es necesario tener un mecanismo sistemático para la inteligencia tecnológica que redefina o valide los supuestos que afectan la dirección estratégica del negocio y de los procesos de innovación, con el objetivo de que el resultado del proceso de inteligencia genere información clave y de calidad para hacer más certeras las tomas de decisiones. Como es el caso de otras industrias, la industria de la fundición de aluminio no está exenta de un ambiente competitivo que se ha visto afectado por la alta dependencia con los tres grandes (Ford, Daimler Chrysler y General Motors) de la industria automotriz en los Estados Unidos. Con este antecedente se ve la necesidad de reestructurar el portafolio de clientes e incursionar a otros ambientes competitivos. Bajo el marco descrito de la industria de la fundición, se visualiza la necesidad en las fundiciones de componentes high-tech en México, de generar sistemas y procesos de innovación que les permita crear ventajas competitivas de manera sistemática, para incursionar a nuevos mercados y crecer con los clientes actuales, mediante la creación de nuevas aplicaciones y soluciones, que aseguren un crecimiento global sostenido y una relación con los clientes de largo plazo. En virtud de lo anterior, se seleccionó la industria de la fundición como caso de estudio, la cual es una industria donde participan de pequeños a grandes negocios, que en el caso de México las grandes fundiciones en la zona Norte de dueños mexicanos, han ayudado a impulsar el crecimiento regional y a ser una fuente importante de generación de empleos y de exportaciones. En específico se utilizarán como sujeto de análisis las tecnologías casting y de moldeo high-tech, utilizadas para la producción de monoblocks de aluminio, utilizados por la industria automotriz para el ensamble de los motores de combustión interna. El objetivo general de la investigación es la generación de una propuesta de inteligencia competitiva y tecnológica, que tenga como objetivo el dar soporte para generar estrategias de innovación, con la finalidad de aumentar el grado de competitividad e incrementar o mejorar los activos tecnológicos de una organización mexicana e incursionar en nuevos mercados, todo esto mediante la aplicación de una metodología de inteligencia competitiva y tecnológica.
This publication deals with key issues in land tenure, especially as they relate to food insecurity and rural development situations. Land tenure issues are frequently ignored in rural development interventions, with often long-lasting, negative results. This guide is designed to assist technical officers in governments and civil society in understanding why and how land tenure issues should be considered in rural development projects. It analyses important contexts such as environmental degradation, gender discrimination, and conflicts, where land tenure is currently of critical concern.
Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.
Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
This book constitutes the revised selected papers of the 9th International Conference on Cloud Computing, Big Data & Emerging Topics, JCC-BD&ET 2021, held in La Plata, Argentina*, in June 2021. The 12 full papers and 2 short papers presented were carefully reviewed and selected from a total of 37 submissions. The papers are organized in topical sections on parallel and distributed computing; machine and deep learning; big data; web and mobile computing; visualization.. *The conference was held virtually due to the COVID-19 pandemic.
University and industry, up to now relatively separate and distinct institutional spheres, are assuming tasks that were formerly largely the province of the other in the development of new technologies. A new social contract is being drawn up between the university and the larger society, in which public funding for the university is made contingent upon a more direct contribution to the economy. Has economic development become a function of the university in addition to teaching and research? As the university crosses traditional boundaries through linkages to industry, it must devise ways to make its multiple purposes compatible with each other. The impetuses include: the industrial activities of individual academics in forming firms, which take on a collective force as they become Increasingly common; the organisational inititiatives of academic administrators in establishing procedures and administrative offices for university-industry relations...