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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Originally published in 1979, The California Water Atlas, a monument of 20th century cartographic publishing, has been scanned and put online for free public access by the David Rumsey Map Collection. Linda Vida, Director of The Water Resources Center Archives of the University of California asked David Rumsey and Cartography Associates to scan and make available to the public this extraordinary book. The copyright holder, the California Governor's Office of Planning and Research, agreed to allow free public access online. The book was digitized at very high resolution so the resulting images can be explored, revealing all the amazing detail in the many diagrams, maps, and illustrations that accompany the extensive text. The original work was a collaborative effort involving many individuals in and outside the government of then Governor Edmund G. (Jerry) Brown, Jr., including William L. Kahrl, Project Director and Editor; William A. Bowen, Cartography Team Director; Stewart Brand, Advisory Group Chairman; Marlyn L. Shelton, Research Team Director; David L. Fuller and Donald A. Ryan, Principal Cartographers; and many others who contributed to the project. ~ David Rumsey Map Collection blog, January 21, 2010.
The efficient and profitable production of fish, crustaceans, and other aquatic organisms in aquaculture depends on a suitable environment in which they can reproduce and grow. Because those organisms live in water, the major environ mental concern within the culture system is water quality. Water supplies for aquaculture systems may naturally be oflow quality or polluted by human activity, but in most instances, the primary reason for water quality impairment is the culture activity itself. Manures, fertilizers, and feeds applied to ponds to enhance production only can be partially converted to animal biomass. Thus, at moderate and high production levels, the inputs of nutrients and organic matter to culture units may exceed the assimilative capacity of the ecosystems. The result is deteriorating water quality which stresses the culture species, and stress leads to poor growth, greater incidence of disease, increased mortality, and low produc tion. Effluents from aquaculture systems can cause pollution of receiving waters, and pollution entering ponds in source water or chemicals added to ponds for management purposes can contaminate aquacultural products. Thus, water quality in aquaculture extends into the arenas of environmental protection and food quality and safety. A considerable body of literature on water quality management in aquaculture has been accumulated over the past 50 years. The first attempt to compile this information was a small book entitled Water Quality in Warmwater Fish Ponds (Boyd I 979a).