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People venture into tourist activities to expand their worldviews and experiences, and as such, it is common for them to face realities totally different from those they are used to. Therefore, it is essential to discuss tourist experiences related to issues with discrimination and equality such as racism, inherent prejudice, gender equality, indigenous rights, and experiences of the LGBTQIA+ community to ensure the tourism industry is inclusive and safe. Promoting Social and Cultural Equity in the Tourism Sector provides relevant theoretical frameworks and the latest findings from empirical research on diversity and equity applied to tourism activity. The book also contributes to the discussion about the nuances inherent to tourism activities and experiences at tourist destinations. Covering a wide range of topics such as gender bias, employability, and diversity education, this reference work is crucial for hotel managers, activists, travel agencies, tour organizations, industry professionals, government officials, policymakers, researchers, scholars, practitioners, academicians, instructors, and students.
Suitability index is a ranking system that is used to measure how well a particular product matches the needs and preferences of the target market. It is a widely used tool in the finance industry, especially in asset management, investment banking, and consulting. Suitability index aims to evaluate the suitability of a given financial product based on several factors, such as investment goals, risk appetite, and investment horizon. In other words, a high suitability index indicates that the product is an appropriate fit for the investor, while a low suitability index means that it may not be an appropriate investment for that investor. The suitability index can also be used to compare different financial products and find the most appropriate one for a given investor. In asset management, the suitability index is commonly used to assess the suitability of different mutual funds, exchange-traded funds (ETFs), and other types of investment vehicles. Similarly, in investment banking, the suitability index can be used to evaluate the suitability of different financial products, such as debt and equity offerings, for different types of investors, such as institutional investors and retail investors. Overall, the suitability index is a useful tool for assessing the fit between a financial product and the investment goals, preferences, and constraints of a given investor or group of investors. However, it is important to note that the suitability index is not a perfect measure since it is based on subjective factors such as risk appetite and investment horizon. Therefore, investors should also consider other factors, such as past performance, fee structure, and the quality of the investment team, before making their investment decision. Despite its limitations, the suitability index remains a valuable tool for assessing the suitability of financial products and can help investors make more informed investment decisions.
The world is entering the Third Millennium in which great changes are expected in all areas of human interest, life, and activity. These changes have been brought on by past and present man-made events, which have had both positive and negative consequences. The coming millennium will be marked by significant social, political, demographic, and technological changes, and will definitely differ from the last century. The future will bring more leisure time, a higher standard of living, and a better quality of life for us all. Future Tourism Trends examines recent and the most probable changes and answers questions such as: Who is ‘the new tourist’ – if there is one – and what is she looking for? Is the new post-technological era transforming the very essence of travelling? The authors present a wide range of visionary insights, as well as operational takeaways.
In today's fast-paced world, the travel industry faces the dual challenge of mitigating its environmental impact while promoting the mental and emotional well-being of travelers. Traditional travel practices often lead to significant carbon footprints and can contribute to the degradation of local communities and ecosystems. Additionally, the hurried nature of modern travel can leave tourists feeling stressed and disconnected, rather than rejuvenated. Promoting Sustainability in Psychosocial Travel Techniques addresses these pressing issues by offering a comprehensive exploration of sustainable travel practices that also enhance psychological health. This book provides valuable insights into how mindful travel practices, community engagement, and cultural sensitivity can create enriching travel experiences that benefit both the environment and the traveler. It emphasizes the importance of integrating psychosocial approaches into travel to foster deeper connections with nature and local cultures, ultimately contributing to a more sustainable and fulfilling travel experience.
This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them. It addresses the central questions asked by an inclusive tourism approach: Who is included? On what terms? With what significance? Tourism is often understood and experienced as an exclusive activity, accessible only to the relatively wealthy. This volume seeks to counter that tendency by exploring how marginalized groups can gain more control over tourism. The book starts by defining the concept of inclusive tourism and discussing seven different elements which might indicate inclusivity in tourism. Research from a wide range of geographical contexts – from Cambodia to Australia, Sweden, Turkey and Spain – have been drawn upon to illustrate the need for more inclusive tourism. The examples encompass the actions of a multinational tour operator, hotel owners, and social enterprises, while also examining how to ensure tourism is accessible for those with disabilities. Inclusive tourism is offered here as both an analytical concept and an aspirational ideal. The authors hope that this book inspires a restless quest to find ways to include new actors and new places in tourism on terms that are equitable and sustainable. The chapters were originally published as a special issue of the journal Tourism Georgraphies.
This book provides a comprehensive overview of the potential of geotourism in sub-Saharan Africa for promoting social sustainability and ecological justice. It examines the challenges facing the region for geotourism development and the innovative approaches and best practices for overcoming these. Drawing on case studies from the region, the book provides innovative insights that explore the intersection of geotourism with poverty alleviation and job creation. Thematically it engages with a range of critical issues, from leveraging geotourism for local socio-economic development to the intersection of geotourism with environmental conservation efforts. The book delves into the intricacies of geoheritage and geotourism threats in the face of climate change and extractive industries. By examining the untapped potential of geoheritage sites, this book seeks to shed light on opportunities for promoting local sustainable development in economic, social, and environmental dimensions. The book will be of great interest to academic scholars, including undergraduate and postgraduate students, industry, governments, and tourism and conservation organisations. It will be of appeal to individuals in the fields of geotourism, ecotourism, cultural tourism, sustainable tourism development, geoeducation, and geoscience.
The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.
nternational Tourism: Culture and Behaviour the intricate relationship between cultural dynamics and tourist behavior in the global tourism industry. The book examines how cultural differences influence travel patterns, preferences while addressing the impact of tourism on local cultures and communities. It provides insights into the motivations behind travel, the role of cultural exchange, and the challenges faced by tourists and destinations alike. Ideal for students, researchers, and industry professionals, this resource offers a multidisciplinary approach to understanding the complexities of international tourism and its cultural implications.
The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness.
Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.