Download Free Promoting Library Development Book in PDF and EPUB Free Download. You can read online Promoting Library Development and write the review.

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.
A guide to the establishment of the library which covers materials acquisition, the organization and usage of the library's collection to provide a variety of services and the use of automation. This book aims to instruct the librarian on managing the small library effectively.
Libraries and library staff are constantly in the process of expanding and adapting services in order to remain responsive to their varied user communities. As part of this trend, there is an increasing emphasis on providing a wide variety of programs and events; this service expansion has been met with broad enthusiasm by library users everywhere. Great Library Events: From Planning to Promotion to Evaluation, with its holistic approach to program provision, serves as an indispensable companion for anyone responsible for event or program planning in their organization. The guide moves through a program’s lifecycle, beginning with the initial steps of defining an event’s scope, ensuring inclusivity, and constructing measurable objectives. It follows with practical considerations such as finding funding, publicizing, assessing outcomes, reporting, and using data to keep the program cycle going. To support each of these steps, and to help ensure successful initiatives, practical examples, templates, and tools are provided throughout. While this book is aimed at library managers and programming staff, it will be helpful for anyone responsible for event or program planning in their organization, whether they are new to the task or seasoned professionals.
Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.
Designed for libraries of all kinds and all sizes, Sherman's techniques and principles are practical, accessible, tested, and effective.
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
This timely new volume provides a basic understanding of the foundation of philanthropy, with an emphasis on how to raise private dollars for library service. It highlights the crucial issues in development programs for libraries, including annual fund raisers, public relations, and capital campaigns. The authors offer a blend of theory and practice for library administrators, librarians, and board members who are involved in library fund raising, as well as for academicians and students of librarianship.
A comprehensive look at contemporary trends and practices in public libraries Current Practices in Public Libraries combines research, surveys, and practical experience to examine a variety of trends, issues, and practices in public library administration. The leading researchers in the field explore vital contemporary topics ranging from literacy instruction and advocacy to ethical concerns in the acquisition of foreign language materials. This practical professional guide presents examples of successful programs at individual libraries as well as results of comprehensive national surveys about funding, computers and Internet access, and branch closures. Current Practices in Public Libraries presents an extensive look at advocacy, ethics, multicultural outreach, literacy training, marketing, and mentoring in today’s public libraries. This comprehensive resource examines a wide range of issues, including public library funding; contributing factors to the quality of public access computing and Internet services; the impact of public library closures; recent human rights violations in U.S. public libraries; supporting local small business development; how multiculturalism and automation can affect collection development and technical services; new leadership models; the use of marketing and advocacy to build and sustain support for public libraries; promoting family learning activities; and the case for small, independent libraries. Current Practices in Public Libraries explores: library funding library expenditures budget shortfalls fiscal planning Internet access and connectivity library siting library Bill of Rights entrepreneurs customization of library services targeted services acquisitions collection development and management outsourcing state library agencies and associations federal library programs and legislation government relations information literacy tutoring and much more Current Practices in Public Libraries is an essential resource for librarians and library administrators working in public and academic settings, and for library sciences faculty and students.
As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.