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Does your downtown have a cluster of businesses that provide specific products or services? How about furniture and home furnishings? Antiques? Children's wear? Arts and entertainment? Upscale boutiques? Thrift shops? Or do you have a particular group of customers? What about college students, office workers, retirees, parents with young children? Then you have a downtown niche-one of the most powerful tools available for downtown revitalization. Niche Strategies for Downtown Revitalization will take you step-by-step through the process of identifying current or potential niches in your downtown. It will show you how to use them as the focus for downtown organization, promotion and recruitment, and it will give you the tools you need to use this powerful revitalization strategy in your downtown.
First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Table of contents
"A love song for the city . . . [this] volume, attractivelypackaged and richly illustrated, is really a cookbook for downtownrevitalization." --Wall Street Journal In this pioneering book on successful urban recovery, two urbanexperts draw on their firsthand observations of downtown changeacross the country to identify a flexible, effective approach tourban rejuvenation. From transportation planning and sprawlcontainment to the threat of superstore retailers, they address ahost of key issues facing our cities today. Roberta Brandes Gratz (New York, NY), an award-winning journalistand urban critic, is author of the urban design classic The LivingCity. A former staff reporter for the New York Post, Gratz haswritten for the New York Times Magazine and other publications.Norman Mintz (New York, NY) has played a leading role in the fieldof downtown revitalization for more than twenty-five years. He isDesign Director at the 34th Street Partnership in New York City anda consultant on downtown revitalization across the country.
"For so long we were floundering and taking ad hoc measures, but the minute I understood what a downtown plan really was I said 'We need one of those!' As it turned out, it was the most fantastic vehicle I've ever seen," said Susan Moffat-Thomas of New Bern, North Carolina. Her hometown got a much-needed shot in the arm from a good downtown plan. Does yours need a similar boost? The Author, an experienced downtown-planning consultant, offers practical tips for preserving a sense of place, improving fiscal efficiency, and enhancing quality of life in Downtown Planning for Smaller and Midsized Communities. Planners and revitalization officials will learn how to address physical components of the downtown, as well as economic development. The Author, an experienced downtown-planning consultant, also explains how to develop an organization to implement a downtown plan; how federal, state, and local policies may influence the planning process; and how to fund a downtown revitalization effort.
Resilient Downtowns provides a guide to communities in reviving and redeveloping their core districts into resilient, thriving neighborhoods. While the National Main Street program’s four-point approach of organization, promotion, economic restructuring, and design has been standard practice for cities seeking to rejuvenate their downtowns for decades there is disquiet among downtown managers and civic leaders about the versatility of the program. Resilient Downtowns provides communities with the "en-RICHED" approach, a four-step process for downtown development, which focuses on residential development, immigration strategies, civic functionality, heritage tourism, and good design practice. Examples from fourteen small cities across the US show how this process can revitalize downtowns in any city.
Rural communities in Canada are facing a new reality where traditional economic bases such as agriculture, forestry, and manufacturing have eroded. The digital divide, whereby rural Canada lags in access to broadband, has created further barriers to participating in the emerging knowledge economy. Revitalizing Rural Economies offers practical tools for developers, business people, and community leaders. The result of a partnership between the Monieson Centre at Queen's School of Business and entrepreneurs, policy makers, economic development officials, and elected representatives from rural communities across southern Ontario, Revitalizing Rural Economies draws on four years of community-based research to provide strategies for economic revitalization. Integrating case studies and community development guidelines, the authors explore themes such as the building blocks for community economic development (CED), innovation, community assets, vibrant downtowns, social capital accumulation through collaboration and inclusion, and new opportunities for rural economies through creative and value-added businesses. Designed as a practical guide, this book serves as a primer to CED, while also allowing those familiar with the field to delve deeper. Case studies ground the discussion in the challenges and opportunities facing communities. The book provides ideas and resources to foster the long-term resilience of rural regions.