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The only book of its kind, Profitably Buying and Selling Broadcast Stations, provides never published-before information on the business, technical and legal aspects of investing in and acquiring broadcast stations. If you are interested in buying, selling or investing in a broadcast station, this book is for you. Written in plain English by three prominent communications lawyers, it is designed to decode the mysteries of broadcast station purchase and sale contracts and present the most innovative contract strategies in today's marketplace. Profitably Buying and Selling Broadcast Stations guides you step-by-step over that long, often rocky, road from the initial letter of intent to the closing, helping you to avoid the potholes and pitfalls in between. By using the advice contained in this, you will be able to prevent costly mistakes and sleepless nights by avoiding problems that could surface due to inadequate due diligence or incomplete document preparation.
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Tells how radio and television became an integral part of American life, of how a toy became an industry and a force in politics, business, education, religion, and international affairs.
The Biographical Encyclopedia of American Radio presents the very best biographies of the internationally acclaimed three-volume Encyclopedia of Radio in a single volume. It includes more than 200 biographical entries on the most important and influential American radio personalities, writers, producers, directors, newscasters, and network executives. With 23 new biographies and updated entries throughout, this volume covers key figures from radio’s past and present including Glenn Beck, Jessie Blayton, Fred Friendly, Arthur Godfrey, Bob Hope, Don Imus, Rush Limbaugh, Ryan Seacrest, Laura Schlesinger, Red Skelton, Nina Totenberg, Walter Winchell, and many more. Scholarly but accessible, this encyclopedia provides an unrivaled guide to the voices behind radio for students and general readers alike.
“[A] raucous, offensive, and sometimes amusing CliffsNotes compilation of wars both well-known and ignored.” —Utne Reader Self-described war nerd Gary Brecher knows he’s not alone, that there’s a legion of fat, lonely Americans, stuck in stupid, paper-pushing desk jobs, who get off on reading about war because they hate their lives. But Brecher writes about war, too. War Nerd collects his most opinionated, enraging, enlightening, and entertaining pieces. Part war commentator, part angry humorist à la Bill Hicks, Brecher inveighs against pieties of all stripes—Liberian generals, Dick Cheney, U.N. peacekeepers, the neo-cons—and the massive incompetence of military powers. A provocative free thinker, he finds much to admire in the most unlikely places, and not always for the most pacifistic reasons: the Tamil Tigers, the Lebanese Hezbollah, the Danes of 1,000 years ago, and so on, across the globe and through the centuries. Crude, scatological, un-P.C., yet deeply informed, Brecher provides a radically different, completely unvarnished perspective on the nature of warfare. “Military columnist Gary Brecher’s look at contemporary war is both offensive and illuminating. His book, War Nerd . . . aims to explain why the best-equipped armies in the world continue to lose battles to peasants armed with rocks . . . Brecher’s unrefined voice adds something essential to the conversation.” —Mother Jones “It’s international news coverage with a soul and acne, not to mention a deeply contrarian point of view.” —The Millions