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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
This edited volume portrays marketplaces from a mobility perspective as dynamic and open entities consisting of flows of people, goods and ideas. There is a renewed interest in research and policy arenas in marketplaces as the core of cities’ spatial and economic development and sociocultural life, as incubators of urban renewal and platforms of alternative consumption models and as source of livelihood for many people worldwide. Contributions of this book draw on notions of movements, representations and practices to illustrate that markets have physical reality but are also culturally and socially encoded, and experienced through practice. It brings together empirically evidenced scholarly and practice-based works from the United Kingdom, the Netherlands, Switzerland, Spain, Bulgaria, Turkey, Lebanon, Peru, Brazil, Vietnam, South Africa and India. This book is primarily intended for scholars and graduate students of urban geography, urban design and planning, sociology, anthropology, who are interested in the relation between place and mobility in general, and markets as ‘knots’ in the city, in particular. It also informs policy-makers how urban planning policies and design interventions for marketplaces may foster more socially inclusive and environmentally just cities. Chapters 1, 12, and 13 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Creativity has become a central concept in trying to understand the contemporary economy. It is a universally accepted strategic asset and a key issue in developing economic policy. But at the same time, this lauding of the creative economy raises many questions. What can creativity really do for us? What challenges does it pose for the management and organization of companies? And, in an age when everyone tries to be creative, what does the concept even mean? This book deals with these issues, and is an engagement with the manifold ways in which creativity emerges as energy and functions as an organizing principle in modern organizations. The book presents a wide variety of approaches to understanding one of the most critical and exciting issues in modern management, with sections dedicated to the organization of innovation and creativity, leadership and management in creative endeavors, as well as creativity and organization change.
Encountering the City provides a new and sustained engagement with the concept of encounter. Drawing on cutting-edge theoretical work, classic writings on the city and rich empirical examples, this volume demonstrates why encounters are significant to urban studies, politically, philosophically and analytically. Bringing together a range of interests, from urban multiculture, systems of economic regulation, security and suspicion, to more-than-human geographies, soundscapes and spiritual experience, Encountering the City argues for a more nuanced understanding of how the concept of 'encounter' is used. This interdisciplinary collection thus provides an insight into how scholars' writing on and in the city mobilise, theorise and challenge the concept of encounter through empirical cases taken from Africa, Asia, Australia, Europe, North America and South America. These cases go beyond conventional accounts of urban conviviality, to demonstrate how encounters destabilise, rework and produce difference, fold together complex temporalities, materialise power and transform political relations. In doing so, the collection retains a critical eye on the forms of regulation, containment and inequality that shape the taking place of urban encounter. Encountering the City is a valuable resource for students and researchers alike.
Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers
Encountering Things brings together leading design scholars to explore the relationship between thing theory and design, exploring production processes and offering an engaging, theoretical perspective about the social and cultural lives of objects. Focusing on the themes of process and product, the contributors investigate the productive interplay between the activity of design and the objects that design uses and produces. Chapters span the design disciplines and essays examine the processes by which objects, things, and artifacts are made; the lives of design objects; and things in their cultural contexts. Theoretical discussion is encouraged by in-depth case studies of things themselves. Each chapter includes an informational sidebar per essay and a useful glossary of key terms.
This book interrogates and historicises eighteenth-century British women writers’ responses to India through the novel and travel writing to bring out the polyvalent space arising out of their complex negotiation with the colonial discourse. Though British women enjoyed their privileged racial status as the utilisers of colonial riches, they articulated their voice of dissent when they faced the politics of subordination in their own society and identified them with the marginalised status of the colonised Indians. This brings out the complicity and critique of the colonial discourse of British women writers and foregrounds their ambivalent responses to the colonial project. This book provides detailed textual analysis of the works of Phebe Gibbes, Elizabeth Hamilton, Lady Morgan, Jemima Kindersley and Eliza Fay through critical insights from the idea of the Enlightenment, postcolonial theory and feminist thought. It also foregrounds new perspectives to colonial discourse vis-à-vis the representation of India by locating the dialogic strain within the British narratives about India.
"Opened in July 2016, Ark Encounter is a creationist theme park in Kentucky. It features a re-creation of Noah's ark, built to full scale to creationist specifications drawn from Genesis, as well as exhibits that imagine the Bible's account of life before the flood." --Back cover.