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Este libro es el resultado del trabajo en equipo de profesores e investigadores colombianos y brasileños, quienes, del 2020 al 2022, realizaron encuentros de discusión sobre la importancia de la planificación y gestión estratégica en las empresas. Considerando el escenario de la pandemia, los investigadores llevaron a cabo investigaciones concomitantes entre empresas brasileñas y colombianas. El libro consta de tres capítulos. En la primera sección se presentan los resultados comparativos de una encuesta hecha entre pequeñas y medianas empresas (pymes) de Brasil y Colombia. El estudio presenta las principales estrategias de innovación utilizadas por las pymes de estos países, ante la pandemia del covid-19. La muestra incluyó 51 pymes brasileñas y 31 colombianas. La investigación señaló las dificultades económico-financieras y de gestión de personas de estas empresas, así como las acciones e iniciativas en el contexto de la pandemia. Las estrategias de innovación más utilizadas fueron las relacionadas con el marketing y la comunicación y las estrategias de innovación de procesos. Además, se identificaron muchas similitudes en el manejo de las estrategias organizacionales entre las pymes en las muestras de Brasil y Colombia. El segundo capítulo incluye el análisis de una encuesta realizada solo con hoteles en Santa Catarina (Brasil), con el objetivo de identificar los impactos de la pandemia en el ambiente hotelero, dado que el sector fue uno de los principales afectados por las restricciones gubernamentales. Con una muestra específica de 37 empresas del sector hotelero. La investigación destaca la importancia de la información y la gestión estratégica ante escenarios de contingencia. El tercer capítulo presenta al sector de la hostelería en Brasil que tiene una gran importancia en la economía nacional, ya que afecta directamente a otros sectores como la alimentación, las ventas, el turismo entre otros.
Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.
This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. The authors conduct an inductive thematic analysis based on an informal ontological classification that identifies 56 key themes. Within each theme, discussion focuses on thematic patterns, potential inconsistencies and debates, and future directions and opportunities for research. The book makes a number of significant contributions to the field. First, it offers a deeper understanding of the evolution of research on BMI through an ontological map that identifies the key thematic areas in the literature. Second, a multilevel model is developed that clarifies the concept of BMI by identifying its drivers, contingencies, and outcomes. Third, the authors identify clear and specific directions for further research and offer suggestions on research design, creating an informative road map for the future. The book will be of value both to scholars and researchers and to practitioners.
Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments. This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market’s status. Chapters address the future of Chinese tourism, providing industry stakeholders an up-to-date view on this valuable market along with suggestions to best harness the market’s power. Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies and stakeholders, authorities, establishments and employees within the tourism industry. This book offers readers greater knowledge about the past, present and future of the Chinese outbound tourism market.
This report describes a database of online tools that are developed by nonprofit, civil society organizations and are designed to reduce the spread of online disinformation.
The circular economy is a policy approach and business strategy that aims to improve resource productivity, promote sustainable consumption and production and reduce environmental impacts. This book examines the relevance of the circular economy in the context of developing countries, something which to date is little understood. This volume highlights examples of circular economy practices in developing country contexts in relation to small and medium enterprises (SMEs), informal sector recycling and national policy approaches. It examines a broad range of case studies, including Argentina, Brazil, China, Colombia, India, Indonesia, Kenya, South Africa, and Thailand, and illustrates how the circular economy can be used as a new lens and possible solution to cross-cutting development issues of pollution and waste, employment, health, urbanisation and green industrialisation. In addition to more technical and policy oriented contributions, the book also critically discusses existing narratives and pathways of the circular economy in the global North and South, and how these differ or possibly even conflict with each other. Finally, the book critically examines under what conditions the circular economy will be able to reduce global inequalities and promote human development in the context of the Sustainable Development Goals. Presenting a unique social sciences perspective on the circular economy discourse, this book is relevant to students and scholars studying sustainability in economics, business studies, environmental politics and development studies.
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
The historic phenomenon of pilgrimage is experiencing a resurgence around the world. Yet pilgrimage as a mode of tourism has been little investigated. This book adds considerably to our knowledge by focusing on one specific pilgrimage voyage - that to the Holy Land during times of security crisis there. The work provides insights into pilgrimage as tourism, also offering an integrative approach to tourism crisis management.
Using examples from the UK, Europe, America, Australia and Asia, this book provides an analysis of the latest thinking and practice in dealing with extreme and sudden reductions in demand for specific tourist destinations or products. It shows that managerial responses, including problem solving and market recovery steps, vary in effectiveness and that recovery may be slow after initial problems are overcome.