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Biological control is among the most promising methods for control of pests, diseases and weeds, and this book treats ecological and societal aspects together for the first time. The aim is to evaluate the significance of certain biological properties like biodiversity and natural habitats. In a societal approach terms like ‘consumer’s attitude’, ‘risk perception’, ‘learning and education’ and ‘value triangle’ are recognized as significant for biological production and human welfare.
The underlying economic factors that affect primary production are frequently studied and written about - soil quality, animal health, climate, machinery - but this is the first book to explore the role of the decision psychology of the manager running the farm business, the person responsible for staff, strategic and operational decisions and the success or failure of financial and other objective outcomes. This second edition addresses fundamental questions such as the process of decision making, personal skills, and methods to improve managerial ability. It is an essential reference for farm managers and students in farm economics and management. Key Features: This is the first farm business management book published worldwide focused on human factors and decision making in primary production The second edition introduces two new chapters covering the key decision method, intuition and its enhancement, and the importance of human characteristics in a range of decision topics and areas