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Complete proceedings of the 15th European Conference on eGovernment Portsmouth UK Published by Academic Conferences and Publishing International Limited
These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
This book explores the nature of hate speech on social media. Readers will find chapters written by 21 authors from 18 universities or research centers. It includes researchers from 11 countries, prioritizing a diversity of approaches from the Global North and Global South – Brazil, Cyprus, Ethiopia, Germany, Nigeria, Portugal, South Africa, Spain, Switzerland, Turkey, and the USA. The analyses herein involve the realities in an even larger number of countries, given the transnational approach of some of these studies. One can find a preview of the chapters at the beginning of the book, with abstracts organized in a separate section. It is evident that the authors study the impact of recent events on hate speech – the Covid-19 pandemic, Russia- Ukraine war, the refugee crisis – and recurrent attacks on minority groups such as women, immigrants, or the LGBTQ+ community. The authors employ classic and digital research methods, using quantitative and qualitative data gathered from platforms like Telegram, Facebook, Instagram, Twitter, and YouTube. As a result, readers will encounter taxonomic proposals, new methodological approaches, theoretical frameworks, and mapping of behavioral patterns.