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Todays socio-economic scenario is highly volatile and risky. To sustain the growth and development is a big challenge for various national economic entities. After liberalisation, privatisation and globalisation, most of these entities including national and multinational firms targeted the urban population for growth. It has been more than twenty-five years, and these urban markets are showing signs of maturation and saturation. This resulted in agencies and organisations looking for new avenues in order to sustain themselves. In such a scenario, Indias rural markets have emerged as a new hope for them. The hinterlands in India consist of more than 650,000 villages, which represent approximately 850 million consumers. This number is roughly equal to 70% of the total population. These rural consumers contribute to approximately half of the country's Gross Domestic Product (GDP). Since 2000, Indias rural sector showed a tremendous growth in its per-capita Gross Domestic Product (GDP) as compared to its urban counterpart (6.2% CAGR versus 4.7%). By the end of 2018, rural GDP is estimated to reach US$ 20 billion and touch US$ 100 billion by 2025. According to McKinsey Global Institute, the annual real income per household in rural India would rise to 3.6% by 2025 from the 2.8% over the last 20 years. Normally, it is assumed that urban consumers have more disposable income and their spending pattern is different from that of rural consumers. But the last decade has witnessed a change in this trend, with rural consumers exhibiting similar consumption patterns to that of their urban counterparts. This change is the result of various government initiatives such as the Mahatma Gandhi National Rural Employment Act (MGNRA), Swarnjayanti Gram Swarozgar Youjna and the National Social Assistance Program that have increased the purchasing power of rural India. This has led to higher spending by rural consumers (US $69 billion between 2009 and 2012), and this is significantly more than the US $55 billion spent by urban consumers. Owing to a favourable changing consumption trend as well as the potential size of the market, rural India provides a large and attractive opportunity for companies. The rural market is highly vibrant in nature, and the business organisations are performing both as the carrier and bearer of the results of this change, which is happening at an accelerating pace. In the initial years, rural consumers were on the receiving end, and now they are gradually getting into position to dictate the terms. A significant rural market share can be achieved by focusing on execution excellence by implementing novel strategies to serve rural consumers, and it must be drawn on a deep understanding of consumers cultures and needs. Research related to rural development in India is almost non-existent, and this book provides a window into the challenges that are faced in rural India. This book presents a window into the need for education in this subject at the same.
Papers presented at the National Seminar on Prospects and Challenges for Rural Economic Development, held at Visva-Bharati during 11-13 March 2011.
This book revisits some of the persisting challenges of development of India, which remain unresolved even after twenty-five years of economic reforms and almost fifteen years of high growth rate. These include defining purpose of development, inequality, labour, work, unemployment, agrarian distress and migration. The book questions the overemphasis on growth to the extent of neglecting basic issues of development. With a number of contributions re-imagining development and its political economy, the book discusses above mentioned issues in light of new data and more recent conceptions of the issues. The contributors of this volume are eminent researchers in their respective field. Presenting primary as well as secondary data, the book considers the latest advances and research and also addresses new challenges like the global reorganization of production and the consequences for labour and the world of work, along with skills question. World of work has received detailed investigation in this book. This is a timely addition in existing literature especially in context of pandemic and lockdown. Informality and un/employment question is addressed in this context. Relationship among poverty, inequality and growth is examined in light of newer understanding. Agrarian distress is looked in a broader context. A number of papers are examining migration question by expanding coverage of migration and including labour mobility as apart of migration debate. The present crisis of migrant labour and absence of social security for these workers is also discussed. This book is primarily intended for those interested in recent advances on some of the basic aspects of development, like poverty, inequality, informality, word of work, migration and labour mobility. It is also useful for researchers, policy makers, journalists and civil society organizations working on these issues.
Seminar papers.
Rural areas are a key sector in every nation's economy due to a sizeable majority of the population living therein, as well as their impact on global agriculture and food security. Rural development transcends the availability of infrastructure, technology, and industrialization to also encompass the enviro-cultural and psycho-social needs of its inhabitants. The necessity for greater and deliberate efforts targeting all aspects of development of these rural areas is required to sustain growth. The Handbook of Research on Rural Sociology and Community Mobilization for Sustainable Growth is an essential reference source investigating how global trends, state policies, and grassroots movements affect contemporary rural areas in both developed and developing countries. Featuring research on topics such as gender and rural development, micro-financing, and water resource management, this book is ideally designed for government officials, policy makers, professionals, researchers, and students seeking coverage on the sustainable development of rural areas.
This open access book examines the interactions between India’s economic development, agricultural production, and nutrition through the lens of a “Food Systems Approach (FSA).” The Indian growth story is a paradoxical one. Despite economic progress over the past two decades, regional inequality, food insecurity and malnutrition problems persist. Simultaneously, recent trends in obesity along with micro-nutrient deficiency portend to a future public health crisis. This book explores various challenges and opportunities to achieve a nutrition-secure future through diversified production systems, improved health and hygiene environment and greater individual capability to access a balanced diet contributing to an increase in overall productivity. The authors bring together the latest data and scientific evidence from the country to map out the current state of food systems and nutrition outcomes. They place India within the context of other developing country experiences and highlight India’s status as an outlier in terms of the persistence of high levels of stunting while following global trends in obesity. This book discusses the policy and institutional interventions needed for promoting a nutrition-sensitive food system and the multi-sectoral strategies needed for simultaneously addressing the triple burden of malnutrition in India.
In this volume, leading economists assess India's economic performance, policies and institutions.
Rapid structural transformation and urbanization are transforming agriculture and food production in rural areas across the world. This textbook provides a comprehensive review and assessment of the multi-faceted nature of agriculture and rural development, particularly in the developing world, where the greatest challenges occur. It is designed around five thematic parts: Agricultural Intensification and Technical Change; Political Economy of Agricultural Policies; Community and Rural Institutions; Agriculture, Nutrition, and Health; and Future Relevance of International Institutions. Each chapter presents a detailed but accessible review of the literature on the specific topic and discusses the frontiers in research and institutional changes needed as societies adapt to the transformation processes. All authors are eminent scholars with international reputations, who have been actively engaged in the contemporary debates around agricultural development and rural transformation.