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Practical explanations of the key production methods. Print and Production Finishes for Promotional Items, the third title in this series, explores the creation of promotional items from a production and manufacturing point of view. With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab the audienceÆs attention. For ideas on everything from mass-mail flyers, billboard posters, lavish catalogs and calendars, to customized clothing, toys, badges, and bottles, Print and Production Finishes for Promotional Items is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes than can be applied to any job. **North American Rights Only**
Print and Production Finishes for Sustainable Design is an indispensable ideas sourcebook and practical guide to what has become an important consideration for many designers: sustainability. The book shows examples of environmentally friendly inks, varnishes, pigments, and finishes that can be used in a wide range of standard printed media. Printing innovations and specialized printing techniques using environmentally friendly ingredients are also included. The book provides an overview of different printable materials available to both 2-D and 3-D designers, including recyclable paper, paper substitutes, and biodegradable plastics. Innovative 3-D designs that demonstrate clear environmental benefits derived from the application of printing, types of manufacturing techniques or use of specific materials are showcased and explained. Environmentally sound printing and production finishes are often one of the outcomes of a lengthy design process by companies dedicated to reducing their impact on the environment. Print and Production Finishes for Sustainable Design includes case studies of companies where the entire organizational objective is based on achieving organizational sustainability (i.e. zero net impact) and where printing and production processes have been integral to achieving this.
Print Formats and Finishes is a comprehensive resource on formats, materials and finishes. This book explores the production and manufacturing aspects of a range of products including CD and DVD packaging, bags and labels, brochures, sustainable design products, product packaging, and promotional items. With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab audience attention and sell. For ideas on everything from mass-mail flyers, unique CD packaging, to customized products and packaging, The Print and Production Finishes Sourcebook is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes that can be applied to any job.
Print and Production Finishes for Brochures and Catalogs demystifies the production process for graphic designers, enabling them to achieve the best possible work. At some point, every graphic designer is commissioned to design a brochure or catalogue. While other books offer inspiration for design, this book focuses on the materials and finishing techniques needed to create the desired effect for those jobs, exploring their creation from a production and manufacturing point of view. Roger Fawcett-Tang has selected world-class work across all areas, from high fashion to mail order, and reveals the skills and techniques needed to meet any requirement. There’s also an illustrated glossary of materials (both standard and innovative) and processes. From producing the latest aspirational publication to making the mundane look desirable, Print and Production Finishes for Brochures and Catalogs is both an indispensable practical guide and a sourcebook for ideas.
Refusing to restrict itself to merely analysing the traditional graphic elements of cover art, this book goes into depth about the physical packaging itself, exploring formats, bindings, casings, materials, textures and finishes. From movie to music packaging, it explores the creative inspiration behind the packaging, looking at the artwork, typography, materials, printing techniques and formats. However, it also goes into detail about the practical considerations and restrictions, such as record company stipulations and the inclusion of essential materials and budgets. The book presents award-winning work from the last decade, showing how designers exploit the qualities of CD and DVD packaging to create highly collectible works of art.
The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including layout, format, typography, colour and image. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. The second edition of the sixth book in the series, Print and Finish is a guide to the printing and finishing techniques employed by graphic design studios all over the world. A thorough understanding of these techniques will equip the designer with the ability to harness the creative potential of these processes and add creative elements to a design in order to increase its impact and functionality. Showcasing seven different paper and ink stocks and finishes, the book is an invaluable reference tool. With new contributions and activities, the second edition builds on the success of the first, and is an absolute must-have for all design students.
This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to’ Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs Supported by a comprehensive gallery of examples and case studies Highly illustrated throughout Colour ‘How to’ sections explain in detail how to create layouts and work with type, pictures and colour successfully Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.
Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form, plus additional software tools. Invaluable information for both beginners and "old hands" in printing works, publishing houses, trade associations, the graphics industry, and their suppliers.