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You don't have to starve to be an artist. Build a career doing what you love. In this practical guide book, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond. • Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more • This art and business book will equip you with the tools—and the confidence—to turn your passion into a profitable business. • Chapters on setting actionable goals, diversifying your income, copyrighting your work, promoting with social media, and so much more A thoughtful gift for young artists, people interesting in making their passion a profession, and art and design school graduates. Lisa Congdon's bestselling books, online classes, and Instagram feed (beloved by 375,000+ fans) have inspired so many people to follow their creative passions. In this book Condon does what she does best—bring bold and colorful flair to smart, creative, down-to-earth advice and inspiration.
Designed for agents and brokers in the residential real estate business, and those servicing the real estate industry, this is the ultimate guide for those contemplating an e-mail newsletter or a Website. Hundreds of hours of research and years of experience have gone into creating the information here for your benefit. The goal is to help you derive a personal roadmap for launching your own e-mail newsletter. The book is an immense resource of valuable information that will save you hundreds of dollars. Everything from free software to economical turnkey solutions is addressed. The book includes a step-by-step guide that demonstrates how to successfully implement e-mail newsletter campaigns that best fit your time, wallet, resources and expertise.
Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for you and your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online. The Nonprofit Marketing Guide boils down the best of today’s nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. You’ll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website. Over the last seven years, the author has done a significant amount of new research via their annual Nonprofit Communications Trends Reports, where 650+ nonprofits take an extensive survey. This new data on the communications goals, strategies, objectives and tactics most often used in the nonprofit sector will be integrated throughout the revision.
Textbooks are symbols of centuries-old education. They're often outdated as soon as they hit students' desks. Acting "by the textbook" implies compliance and a lack of creativity. It's time to ditch those textbooks--and those textbook assumptions about learning In Ditch That Textbook, teacher and blogger Matt Miller encourages educators to throw out meaningless, pedestrian teaching and learning practices. He empowers them to evolve and improve on old, standard, teaching methods. Ditch That Textbook is a support system, toolbox, and manifesto to help educators free their teaching and revolutionize their classrooms.
Take your online communications from average to spectacular. Send a great professional looking online newsletter to your clients and prospects. You don't need the budget of the large corporations. All you need is good to intermediate computer skills and this great new fully illustrated step-by-step 'How-To' Book.
This book is to your business what Tom Brady is to the Patriots - they might be fine without him, but when you add the magic of Brady's touch, it's a blowout win every time. Likewise, businesses can run without newsletters, but the ones who use them on a consistent basis see amazing results. Better client retention, more leads and referrals, and crazy amounts of new clients are just some of the "Brady-like" results you can expect! Newsletter Marketing is going to help you get your newsletter off the ground and running and help you understand why it's important, what it does for your clients, and - most importantly - give you a ton of insider secrets from the master of marketing himself, Shaun Buck - The Newsletter Pro! Sometimes the mysteries of marketing can be a bit overwhelming, but this book walks you through one of the easiest and most profitable marketing strategies of all time. You can expect information like: How to Create a Successful Monthly Newsletter 5 Ways to Use a Newsletter to Grow Your Business & 8 Ways Newsletters Will Grow Your Bottom Line. Marketing gurus have called the author, Shaun Buck, an expert in his field. Shaun's company, "The Newsletter Pro" ships more than a million newsletters a year and successfully creates custom content for their clients. It has been called "the best newsletter company in the world" by famous Chief Marketing Officer, Dave Dee of GKIC, who highly recommends using a newsletter and as such gives Shaun first hand knowledge of the do's and don'ts of newsletters. Read this book and implement the tips given and you will be the guy who wins every. single. time.
Here are 102+ ways to use training in family history and genealogy when applied to real-world careers in education, business, or government, including creative entrepreneurial start-ups. With the future marriage of genealogy to smart cards, online databases, or similar authentication technology for family history, population registration (census), and library research, it may be easier to research family lines, not only by DNA matches through DNA testing for deep ancestry, but also with smart, electronic cards designed for electronic identity. It's also a way to track military records as another way to trace family history. Careers and research may focus on various state libraries or historical associations. History and family studies are part of an interdisciplinary liberal arts program that emphasizes research and writing. Journalism courses help round out your ability to express in plain language the results of your reading, explorations, and interpretations. Obtaining a degree or even taking one course or self-study in Family, Public, or Social History can lead to broad, interdisciplinary careers. Graduate work in library science, law, journalism, public history, or genetics counseling (with a double major in the life sciences and social work) also lead to careers in which an historical education may be used.
The long-awaited book on printing/forms/signs/promotional products sales from industry consultant Dave Fellman! A comprehensive guide to selling four closely related products in the modern marketplace, including an online appendix containing a variety of downloadable selling tools.
"The companion CD-ROM contains all forms from the book, plus a pre-written, editable business plan in Microsoft Word format"--Cover.