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This is the first book ever for non-native speakers on how to conduct technical demos and training sessions. You will also learn how to present your company, and explain your products and services. The book is designed to help both those who have never done presentations before, as well as those whose English is already good but who want to improve their presentation skills. The focus is on language, rather than on the creation of slides from a technical/artistic point of view. This book will help you to: prepare and practice a well organized, interesting and memorable presentation give effective demos and training sessions either on site or via audio/video conference highlight the essential points you want the audience to remember avoid problems in English by using short easy-to-say sentences involve your audience, check their understanding, and deal with their questions improve your pronunciation overcome problems with nerves and embarrassment motivate your audience to listen and act on what you have said There is an introduction for trainers on how to teach presentations and demos within a Business English course.
Rule the Room is the product of Jason Teteak’s twenty-year experience as a trainer and coach. His thoroughly tested advice covers every presenter’s concerns, from hooking the audience immediately to entertaining them, and from overcoming your fears to handling questions. He covers every base—content creation, delivery, audience management— with an overview plus step-by-step instructions, review exercises, and scores of specific and practical tips. Whether you want to persuade, motivate, teach, or inspire, Rule the Room can be your guide.
Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that you’ll need to communicate effectively using presentation tools like Keynote and PowerPoint. Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions, and keynotes, just to name a few. Although there are no such things as antirecipes, this book shows you lots of antipatterns—things you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them. Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichés, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoid—once you know how. Presentation Patterns will help you Plan what you’ll say, who you’ll say it to, how long you’ll talk, and where you’ll present Perfectly calibrate your presentation to your audience Use the storyteller’s “narrative arc” to full advantage Strengthen your credibility—and avoid mistakes that hurt it Hone your message before you ever touch presentation software Incorporate visuals that support your message instead of hindering it Create highly effective “infodecks” that work when you’re not able to deliver a talk in person Construct slides that really communicate and avoid “Ant Fonts,” “Floodmarks,” “Alienating Artifacts,” and other errors Master 13 powerful techniques for delivering your presentation with power, authority, and clarity Whether you use this book as a handy reference or read it from start to finish, it will be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. You’ll quickly find it indispensable—no matter what you’re presenting, who your audiences are, or what message you’re driving home.
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
HOW TO SELL FACE-TO-FACE: SURVIVAL GUIDE is a short, to-the-point handbook focusing on the need-to-know for people getting started in the what may seem intimating new process of finding prospects and making face-to-face sales calls. Especially for career-changers and people going off on their own, or looking for a new job or new field--- such as consultants, free-agents, or independent contractors. HOW TO SELL FACE-TO-FACE: SURVIVAL GUIDE is drawn from the author's experience developing sales and sales management training for some of America's top corporate sales universities. Among the TOPICS COVERED are these: Starting questions for testing the viability of the product or service you will offer, and defining your core selling messages. Finding your way to the person who has budget and authority to say yes to what you offer. Getting past the Screen or Gatekeeper. Telephone sales tips both with the Screen and Prospect. Opening face-to-face sales calls. Consultative selling: asking savvy questions to help the Prospect recognize whether needs exist for your product or service, as well as the value of buying it to fill those needs. Linking the needs uncovered with the specific ways in which what you offer will fill those needs-- both cost-effectively, and better than competing methods. Dealing with the issue of price by focusing on value. Being attuned to buying signals, both verbal and non-verbal. Converting questions and objections into additional reasons for buying. Closing for the order or some other kind of buying action. Working with the customer after the sale, and other customer-care considerations.
Have you ever seen a bad software demo ? Peter Cohan helps organizations put the Wow! into their demos to make them crisp, compelling and successful - to get the job done. He has had roles in four corners: technical, product and field marketing (he was banished to Basel, Switzerland for two years for bad behavior); sales and sales management; senior management (he built a business unit up from an empty spreadsheet into a $30M per year operation); and, in this last role, he has been that most important of all possible entities, a customer Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos. For more information on demonstration methods, guidelines and tips, explore the author's website at www.SecondDerivative.com or contact the author directly at [email protected].
This book is for university students, with at least a mid-intermediate level of English. It can be used as part of an English for Academic Purposes (EAP) course, either alone or with the companion volume Writing an Academic Paper in English. The chapters are independent so that EAP teachers and students can choose those sections that best fit their needs. This means that a course could range from a minimum of 20 hours, up to 60 hours or more. There is an introductory chapter that includes what role academics play in today’s world, where success is not just measured in terms of paper output and presentations at conferences, but also in involvement interdisciplinary projects and supporting society at large. Each chapter covers either a particular skill (e.g. preparing a script, pronunciation, visuals, how to begin and end a presentation) or the particular purpose of a specific moment in a presentation. For example, the final slide is designed not just to conclude and thank the audience, but is an opportunity to reach out for collaborations and assistance. The aims of each part of a presentation are also highlighted by comparisons with non-academic situations where similar skills are required. The course is highly practical with screenshots from real presentations given by PhD students. It is also designed to be fun to use. Other books in the series: Writing an Academic Paper in English Essential English Grammar and Communication Strategies Adrian Wallwork is the author of more than 40 ELT and EAP textbooks. He has trained several thousand PhD students and researchers from around 50 countries to write research papers and give presentations. He is also the co-founder of e4ac.com, an editing agency for non-native English-speaking researchers.
If you are a non-native English speaker and make telephone calls as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of making an effective telephone call. You will learn how to: prepare for a call both psychologically and from an English language point of view receive calls (if you work on reception) leave messages find out about another company and talk about your own company chase people (i.e. people who have not followed up your requests) deal with difficult calls and callers, and improve your telephone manner use the telephone while working on a help desk or helpline resolve language difficulties (i.e. when you cannot understand the other person's English) improve your pronunciation use resources on the Internet to improve your listening skills The book concludes with a chapter of useful phrases. There is a brief introduction for trainers on how to teach telephone and helpdesk skills within a Business English course.
Even though most people have never heard of Glossophobia, almost all of us have experienced it―at least to some degree. Fear of public speaking is something most of us have suffered from at some point in our lives, and many of us never get past it. This explains why so many books have been written to help us cope with the crippling anxiety giving presentations can inspire. But what about not only delivering, but being fully present at the front of the room, while countless eyes look to you for information and leadership, and actually performing well? Visualizing a naked audience and repeatedly practising your speech from start to finish can only take you so far. That's where Creating Big Presence in Presentations comes in. Building upon the foundation of long-standing and accepted public-speaking wisdom, Wayne Keinick takes an in-depth look at the twin concepts of purpose and presence, adapting mindfulness in such a way so as to help presenters be fully aware within the parameters of a presentation situation, and enable them to adjust and adapt without missing a beat or panicking if things start to go off-script. Keinick's simple explanations and adoptable methods will quickly have the most mediocre public speakers creating real bonds with their audience, and capturing their attention from beginning to end.
This book highlights the effects of an increasing use of information technology, IT, in manufacturing. Mainly, focus is on the changes in organisation, in working procedures and in the demands on the capabilities of the personnel, both on the shop floor and the engineering and management levels. It disseminates information from the research and development carried out under ESPRIT's Integration in Manufacturing domain as well as from other activities in similar domains in industry and academia. A particular focus is on giving an overview and resume of work undertaken in the Third and Fourth Research Framework Programmes of ESPRIT.