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There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.
GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
Most design books focus on outcome rather than on process. Scott Stowell's Design for People is groundbreaking in its approach to design literature. Focusing on 12 design projects by Stowell's design firm, Open, the volume offers a sort of oral history as told by those involved with each project--designers, clients, interns, collaborators and those who interact with the finished product on a daily basis. In addition to the case studies, the book features texts from influential figures in the design world, including writer Karrie Jacobs, founding editor-in-chief of Dwell magazine; plus contributions from Pierre Bernard, revolutionary French graphic artist and designer; Charles Harrison, pioneering industrial designer; Maira Kalman, artist and writer; Wynton Marsalis, composer and musician; Emily Pilloton, design activist and author of Design Revolution; Michael Van Valkenburgh, landscape architect and professor at Harvard's Graduate School of Design; and Alissa Walker, design writer and urban advocate.
In the past century the borders have blurred between art and design. Designers, artists, aestheticians, curators, art and design critics, historians and students all seem confused about these borders. Figurative painting was reduced to graphic design while still being called 'art'. Figurative sculpture was reduced to nonfunctional industrial design while being called 'sculpture'. This fundamental blunder resulted from total misunderstanding of the concept of "abstraction" by the founders of modern art. Comprehensive analysis shows that so-called "abstract art" is neither abstract nor art, but a very simple, even trivial, kind of design. In this book the prehistoric, philosophical, logical, historic and religious sources of the confusion between art and design are analyzed. A new and coherent conceptual framework is proposed, to distinguish between art and design. Nearly one hundred distinctions, contradistinctions and comparisons between art and design are presented, showing clearly that they are totally independent domains. Philosophy of art books are written by philosophers for philosophers, not for artists and designers; therefore they are irrelevant for the latter, especially for students who normally lack the necessary conceptual training. This book is not only for theoreticians but for art and design practitioners at all levels. This is a new kind of book: an illustrated philosophical book for the art and design world, which can make philosophical knowledge accessible and useful for solving real problems for designers and artists who are mostly visual rather than conceptual thinkers. The book contains over two hundred images; thus art and design people can easily follow the arguments and reasoning presented in this book in their own language; images. Lack of distinction between art and design harms both. Design is contaminated by the ills of modern art, while modern art cannot recover from its current stagnation whilst under the illusion that it is actually art rather than design.
Hardcover premium edition in paper clamshell box:Experiential Design for a Changing World is the first major monograph for this multidisciplinary design practice, WOW. The title alludes to two key aspects of their practice: first, the focus on multi-sensory experiences; and second, the complexity and dynamism of working in a rapidly developing region. These themes are exploredthrough in-depth presentation of twelve completed projects, including six private homes and six hotels. In addition to rich photography, drawings, and in-progress sketches, the book will offer behind-the-scenes peeks into the construction of the projects in various stages. * Also featured is an in-depth interview with the two founding partners of the WOW, Maria Warner Wong and Wong Chiu Man, as well as essays by several prominent architects, interior designers and engineers. Wong and Man discuss the challenges and opportunities of working in a diverse and highlyevolving region, from the developing regions of India and Africa to the more advanced urban context of Singapore and Dubai. Regardless of the economic context and locally available construction methods, the mission for each and every project is to create a rich spatial experience that is rooted in the culture, memory, and place.
The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems. This book is designed to help you foster the development of a repertoire of existing methods and concepts to help you overcome design problems. Learn the ins and outs of data visualization with this informative book that provides you with a series of current visualization case studies. The visualizations discussed are analyzed for their design principles and methods, giving you valuable critical and analytical tools to further develop your design process. The case study format of this book is perfect for discussing the histories, theories and best practices in the field through real-world, effective visualizations. The selection represents a fraction of effective visualizations that we encounter in this burgeoning field, allowing you the opportunity to extend your study to other solutions in your specific field(s) of practice. This book is also helpful to students in other disciplines who are involved with visualizing information, such as those in the digital humanities and most of the sciences.
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Whether you are a graphic designer, a small press or a self-publisher, this publication will tell you everything: from the history of books to the printing and binding techniques, showcasing beautiful contemporary examples. Do you know when the first book was born? Have you ever wondered what are the basic components of a book? And how can we possibly make a book from scratch? Book Design is a publication that answers all these questions. This publication offers an overview of what a book is, how it is made, and how we can improve it with good design and printing techniques. The first two chapters focus more on historical and theoretical knowledge; the last two showcase examples of contemporary book designs, including detailed information and interviews with eight graphic designers from all over the world. It is a must have for those who want to know more about book design, as well as self-publishers and small presses. Editorial graphic design is one of the most comprehensive areas in design and this publication, filled with recent and contemporary examples, will provide you with the ins and outs to render a project from scratch to the finished book.
For nearly six decades Barbra Streisand has been one of the singular figures in American entertainment. From the cabaret to the Broadway stage, from television and film stardom to her acclaimed work as a director, from the recording studio to the concert hall, she has demonstrated that the extraordinary voice that launched her career was only one of her remarkable gifts. Now, in her first book, Barbra Streisand reveals another aspect of her talent: the taste and style that have inspired her beautiful homes and collections. My Passion for Design is her account of the creation and consturction of her newest home—the dream refuge she has longed for since the days when she shared a small Brooklyn apartment with her mother, brother, and grandparents, and a culmination and reflection of her love of American architecture and design from the 18th to the 20th centuries. Whether she is seeking an elusive shade of blue for the paneling in a Federal lounge, tracking down a contemporary woodworker who was able to recreate the exquisite Greene & Greene style, or choosing the roses to harmonize with both the interior and exterior of a given room, Barbra's perseverance and attention to detail are remarkable—and remarkably engaging. She is a wonderfully witty storyteller as well as a knowledgeable and charming guide. My Passion for Design contains not only Barbra's own photographs of the rooms she has decorated, the furniture and art she has collected, and the ravishing gardens she has planted on her land on the California coast, but memories of her childhood, and insights into the development of her own sense of style. The millions of fans who have cherished her voice as a singer will find that she has an equally inimitable and compelling voice as a writer. Here is a rare and intimate private tour of the world of one of our most beloved stars, which will be welcomed by her fans and all lovers of the great achievements of American design.