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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Praise for The Exponential Era "The Exponential Era turns strategic planning from a stagnant limited application exercise to an active thoughtful process that can yield benefits for all companies and executives. Every company leader can find a gem in the Exponential Era to apply to their business big or small." —Michael Splinter, Chairman of the Board, NASDAQ and Retired Chairman and Chief Executive Officer, Applied Materials "I count this among the very best business books I have read. The authors have managed to synthesize a vast array of thinking and methodologies and deployed them in a practical and easily understood planning process (SPX) that addresses today's exponential pace of change." —James B. Stake, former Executive Vice President, Enterprise Services, 3M Company and Chairman, Ativa Medical Corporation "The Exponential Era is an essential read for our times." —John Puckett, Owner of Punch Pizza and Co-founder of Caribou Coffee "The Exponential Era does a great job of not only describing exponential technologies, but how they likely converge to transform our world." —Frank Diana, Managing Partner, Futurist, TATA Consultancy Services "The Exponential Era is a must-read for business leaders, entrepreneurs, and virtually anyone navigating our highly complex and rapidly changing world." —General (Ret. 4 Star) Joseph L. Votel, President and CEO, Business Executives for National Security (BENS)
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Keeping Your Own Counsel: Simple Strategies and Secrets for Success in Law School, by Professor Walter A. Effross, is a unique toolkit of practical systems, schedules, and scores of (sometimes-surprising) suggestions, to help students distinguish themselves in the classroom, the exam room, and the interview room. The purchase of this ebook edition does not entitle you to receive access to the Connected eBook on CasebookConnect. You will need to purchase a new print book to get access to the full experience including: lifetime access to the online ebook with highlight, annotation, and search capabilities, plus an outline tool and other helpful resources. Drawing on the author’s seven years of big-firm practice and quarter-century of full-time law teaching, the book provides encouraging and immediately-usable methods to support students throughout their law school careers, starting well before the first day of classes. Keeping Your Own Counsel includes structures for mastering information, maximizing efficiency, minimizing stress, and building a portfolio of publications. Students will benefit from: Clear and meaningful discussions, with numbered lists of considerations, questions, and suggestions; Consistent emphasis on maintaining and cultivating one’s purpose, values, and professional and personal ethics; Recommendations of effective ways to use inexpensive and easily-available, but often-overlooked, resources; Chronological coverage includes: pre-law reading; becoming fully oriented; how law school differs from, and resembles, law practice; core lists to maintain; preparing for classes and exams; exam-taking; analyzing, and writing, law review articles; selecting upper-level courses; judicial clerkships; and, succeeding in job interviews. Eight detailed appendices present lists of: dozens of ways to enhance the lawyer’s role in decision-making; more than 150 potential paper/blogging topics; over 50 elements of contract-drafting; and, more than 25 creative career categories of practice in corporate and ESG (Environmental, Social, and Governance) law.
What's the significance of a Freudian slip? Is there a difference between men's and women's brain chemestry? Does hypnosis really work? The Secret Language of the Mind explores in fascinating detail the intriguing and ongoing mysteries about why and who we are. Over 200 full-color and b&w illustrations.
Are talent acquisition technologies really making a difference? Which capabilities should I care about and how do I use them? Are recruitment analytics necessary? Talent Acquisition Excellence answers all these questions and more. Written for recruiters and Talent Acquisition (TA) specialists, this book outlines which technologies and digital capabilities are available and explains how to use them as well as how to assess what impact they can have on your organization's recruitment activities. It includes coverage of artificial intelligence (AI), algorithms, automation and machine learning and also has broader discussion of the talent supply chain and talent intelligence. This book also explores technology for sourcing, employer branding and job adverts as well as digital pre-selection, video interviewing and virtual apprenticeships. The final part of the book is dedicated to analytics and explains what to measure and why, the difference between predictive and prescriptive analytics in recruitment and showcases what a data-driven approach to recruitment can help you to achieve. Throughout the book there is essential discussion of the ethics of using technologies and analytics in recruitment as well as a focus on the skills needed to be a future-proof recruiter. Each chapter includes an example scenario to put the capability in context as well as case studies from organizations in the US, UK, Europe and the Middle East. Talent Acquisition Excellence is ideal reading for all recruiters and talent acquisition professionals who need to understand the digital possibilities in the industry.
Assuming no prior knowledge of R, Spatial Data Analysis in Ecology and Agriculture Using R provides practical instruction on the use of the R programming language to analyze spatial data arising from research in ecology and agriculture. Written in terms of four data sets easily accessible online, this book guides the reader through the analysis of each data set, including setting research objectives, designing the sampling plan, data quality control, exploratory and confirmatory data analysis, and drawing scientific conclusions. Based on the author’s spatial data analysis course at the University of California, Davis, the book is intended for classroom use or self-study by graduate students and researchers in ecology, geography, and agricultural science with an interest in the analysis of spatial data.
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
Expert insights on what sets the great professional firms apart from all the rest Having devoted a career that spans fifty years to consulting with and studying professional firms in the Americas, Asia, and Europe, author Charles Ellis learned firsthand how difficult it is for an organization to go beyond very good and attain, as well as sustain, excellence. Now, he shares his hard-won insights with you and reveals "what it takes" to be best-in-class in any industry. Enlightening and entertaining, What It Takes explores firms that are leaders in their particular field and the superior people who create and maintain them. Along the way, it identifies the secrets of their long-term success and reveals exactly how they can put your organization in a better position to excel when properly executed. Contains many stories of achieving excellence, and addresses the obstacles that top-ranking organizations face in sustaining it Includes insights on leaders in their particular field—from McKinsey & Company in consulting and Cravath, Swaine & Moore in law to the Mayo Clinic in healthcare Written by one of the most experienced and respected business consultants/advisors of our time What It Takes skillfully shows you how innovation and a commitment to excellence can drive success, while also revealing how easy it is to fall behind. With it, you'll discover what separates the great firms from the good ones and learn how to attain, and maintain, organizational success throughout the years.