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Since 1948, when pollsters unanimously forecast a Dewey victory over Truman, media-sponsored polls have proliferated, accompanied by a growing unease about their accuracy. Pre-Election Polling probes the results of over 430 recent polls and taps the professional "lore" of experienced pollsters to offer a major new assessment of polling practices in the 1980s. In a study of unusual scope and depth, Crespi examines the accuracy of polls conducted before a range of elections, from presidential to local. He incorporates the previously unpublished observations and reflections of pollsters representing national organizations (including Gallup, Roper, and the CBS/New York Times Poll) as well as pollsters from state, academic, and private organizations. Crespi finds potential sources of polling error in such areas as sampling, question wording, anticipating turnout, and accounting for last-minute changes in preference. To these methodological correlates of accuracy he adds important political considerations—is it a primary or general election; what office is being contested; how well known are the candidates; how crystallized are voter attitudes? Polls have become a vital feature of our political process; by exploring their strengths and weaknesses, Pre-Election Polling enhances our ability to predict and understand the complexities of voting behavior. "Combines intelligent empirical analysis with an informed insider's interpretation of the dynamics of the survey research process....Should be studied not only by all practitioners and students of opinion research but by anyone who makes use of polls." —Leo Bogart, Newspaper Advertising Bureau, Inc.
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the most important of American elections. Lost in a Gallup tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024. As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. Lost in a Gallup encourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong.
An investigation of policy preferences in the U.S. and how group opinion affects political representation. While it is often assumed that policymakers favor the interests of some citizens at the expense of others, it is not always evident when and how groups' interests differ or what it means when they do. Who Gets Represented? challenges the usual assumption that the preferences of any one group—women, African Americans, or the middle class—are incompatible with the preferences of other groups. The book analyzes differences across income, education, racial, and partisan groups and investigates whether and how differences in group opinion matter with regard to political representation. Part I examines opinions among social and racial groups. Relying on an innovative matching technique, contributors Marisa Abrajano and Keith Poole link respondents in different surveys to show that racial and ethnic groups do not, as previously thought, predictably embrace similar attitudes about social welfare. Katherine Cramer Walsh finds that, although preferences on health care policy and government intervention are often surprisingly similar across class lines, different income groups can maintain the same policy preferences for different reasons. Part II turns to how group interests translate into policy outcomes, with a focus on differences in representation between income groups. James Druckman and Lawrence Jacobs analyze Ronald Reagan's response to private polling data during his presidency and show how different electorally significant groups—Republicans, the wealthy, religious conservatives—wielded disproportionate influence on Reagan's policy positions. Christopher Wlezien and Stuart Soroka show that politicians' responsiveness to the preferences of constituents within different income groups can be surprisingly even-handed. Analyzing data from 1876 to the present, Wesley Hussey and John Zaller focus on the important role of political parties, vis-à-vis constituents' preferences, for legislators' behavior. Who Gets Represented? upends several long-held assumptions, among them the growing conventional wisdom that income plays in American politics and the assumption that certain groups will always—or will never—have common interests. Similarities among group opinions are as significant as differences for understanding political representation. Who Gets Represented? offers important and surprising answers to the question it raises.
All political scientists aim to explain politics. In addition to this goal, Michael Lewis-Beck and Tom Rice aim to forecast political events, specifically election results. In "Forecasting Elections" the authors systematically develop easy-to-understand models based on national economic and political measures to forecast eleciton results for the U.S. presidency, House of Representatives, Senate, governorships, and state legislatures. For comparative purposes, the more complex French electoral system is studied. In the final chapter the authors instruct readers on how to use the models to make their own forecasts of future elections. -- From publisher's description.
Without fair elections, there is no democracy. A thorough analysis of state and national exit polls has revealed discrepancies that are mathematically impossible. Informing the average voter of these anomalies is the goal of this book.
An engrossing analysis of the pseudo-democratic methods employed by despots around the world to retain control Contrary to what is commonly believed, authoritarian leaders who agree to hold elections are generally able to remain in power longer than autocrats who refuse to allow the populace to vote. In this engaging and provocative book, Nic Cheeseman and Brian Klaas expose the limitations of national elections as a means of promoting democratization, and reveal the six essential strategies that dictators use to undermine the electoral process in order to guarantee victory for themselves. Based on their firsthand experiences as election watchers and their hundreds of interviews with presidents, prime ministers, diplomats, election officials, and conspirators, Cheeseman and Klaas document instances of election rigging from Argentina to Zimbabwe, including notable examples from Brazil, India, Nigeria, Russia, and the United States—touching on the 2016 election. This eye-opening study offers a sobering overview of corrupted professional politics, while providing fertile intellectual ground for the development of new solutions for protecting democracy from authoritarian subversion.
Elections are at the heart of our democracy. Understanding citizens’ decisions to vote or to abstain in elections is crucial, especially when turnout in so many democracies is declining. In The Motivation to Vote, André Blais and Jean-François Daoust provide an original and elegant model that explains why people vote. They argue that the decision to vote or abstain hinges on four factors: political interest, sense of civic duty, perceived importance of the election, and ease of voting. Their findings are strongly supported by empirical evidence from elections in five countries. The authors also test alternative explanations of voter turnout by looking at contextual factors and the role of habit, but find little evidence to support these hypotheses. This analysis is compelling and further demonstrates the power of their model to provide a provocative and parsimonious explanation of voter turnout in elections.
This book presents a collection of papers illustrating the variety of "experimental" methodologies used to study voting. Experimental methods include laboratory experiments in the tradition of political psychology, laboratory experiments with monetary incentives, in the economic tradition, survey experiments (varying survey, question wording, framing or content), as well as various kinds of field experimentation. Topics include the behavior of voters (in particular turnout, vote choice, and strategic voting), the behavior of parties and candidates, and the comparison of electoral rules.