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By bringing together the latest insights and research findings, this book provides a re-affirmation of the importance of practical activity in science and advocates the need for students to engage in practical tasks in which practical activity, creativity and commitment interact.
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge
Prose Award Finalist for Nursing and Allied Health Services Category! Awarded First Place in the AJN 2022 Book of the Year Awards in the Community/Public Health Category! "Practical Implementation Science: Moving Evidence Into Action provides the ideal text for a master’s-level implementation science course. It fills an important gap by focusing on building skills among trainees whose careers will focus more on implementation practice than research, and prepares them to partner with scientists to enhance effective implementation in public health and health systems. Most importantly, my students feel that the book is helping make a topic that can be experienced as complex, very accessible." Donna Shelley, MD, MPH Professor Dept. Public Health Policy and Management Director, Global Center for Implementation Science NYU School of Global Public Health Practical Implementation Science is designed for graduate health professional and advanced undergraduate students who want to master the steps of using implementation science to improve public health. Engaging and accessible, this textbook demonstrates how to implement evidence-based practices effectively through use of relevant theories, frameworks, models, tools, and research findings. Additional real-world case studies across public health, global health, and health policy provide essential context to the major issues facing implementation domestically and globally with consideration of communities in low-to-middle-income countries (LMIC). The textbook is organized around the steps involved in planning, executing, and evaluating implementation efforts to improve health outcomes in communities. Coverage spans assessing the knowledge-practice gap; selecting an evidence-based practice (EBP) to reduce the gap; assessing EBP fit and adapting the EBP; assessing barriers and facilitators of implementation; engaging stakeholders; creating an implementation structure; implementing the EBP; and evaluating the EBP effort. Each chapter includes a "how to" approach to conducting the task at hand. The text also addresses the practical importance of implementation science through disseminating EBPs; scaling up EBPs; sustaining EBPs; and de-implementing practices that are no longer effective. All chapters include learning objectives and summaries with emphasized Key Points for Practice, Common Pitfalls in Practice, and discussion questions to direct learning and classroom discussion. Fit for students of public health, health policy, nursing, medicine, mental health, behavioral health, allied health, and social work, Practical Implementation Science seeks to bridge the gap from scientific evidence to effective practice. Key Features: Soup to Nuts Approach – Distills the steps to selecting, adapting, implementing, evaluating, scaling up, and sustaining evidence-based practices Expert Insight – Editors and chapter authors bring years of experience from leading implementation programs and interventions Multidisciplinary Focus – Utilizes cases and research findings relevant to students of public health, medicine, nursing, mental health, behavioral health, and social work Case Studies and Real-World Examples – Blends frameworks, models, and tools with real-world examples for students interested in both domestic and global health eBook Access – Included with print purchase for use on most mobile devices or computers Instructor's Packet – Complete with an Instructor's Manual, PowerPoint slides, and a Sample Syllabus
Workbook that takes students step-by-step through the process of writing up their scientific experiments.
Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.
Research shows that environment-centered education improves student achievement. Whatever your school's setting-urban, suburban, or rural-you can create stimulating outdoor classrooms for your students, with a little help from Outdoor Science. Author and state science specialist Steve Rich shows teachers how to create outdoor learning spaces that can be used from year to year-with little extra effort or resources. These practical suggestions for creating, maintaining, and using outdoor classrooms work for both elementary and middle school students. The simple and inexpensive lessons satisf.
A resource for science teachers from the elementary through introductory-college level that explains principles of experimental design and data analysis and strategies for classroom and independent research and science competitions.
How can we prepare our students to think, read, and write like scientists? In Reading Science, Jennifer Altieri reminds us that literacy skills aren't add-ons to the science class-they are critical parts of instruction. She addresses the need for both literacy and science skills in our classrooms to prepare our students for the future challenges they will meet. Strategies you can use right away Filled with practical strategies customized for science classrooms based on Jennifer's decades of experience connecting content areas with literacy, this book supports: teaching students to be critical consumers of scientific information they read, regardless of the source or type of text developing students' interest in scientific vocabulary and rich understanding of how words relate to each other encouraging collaboration as students seek answers to scientific questions and communicate their findings. Science requires specialized literacy demands Our students should be prepared for not only the science class as we know it today but for future science classes and the world beyond. To create classrooms that support this kind of learning, we must use literacy as a tool to help students access science content, communicate their ideas precisely, and apply their discoveries in new contexts.
"Since 1943, the International Society of Arboriculture has been publishing books that have documented changes in tree planting practices over the decades. This comprehensive volume is an up-to-date synthesis of the research devoted to planting urban trees. Anyone interested in planting trees - arborists, landscape professionals, students, researchers, and avid gardeners - will find this book to be an invaluable resource with an extensive reference list of scientific literature. Designed to help readers understand and implement the appropriate practices vital to planting a tree, it offers guidance to improve success and establish healthy trees that will last a lifetime."--Pub. desc.
Practical work has been part of science education for just over 100 years and is accepted as an essential and exciting part of understanding this discipline. Although it can be costly and sometimes messy, it simply has to be done if students and teachers are to progress in their understanding. Schools and universities invest millions of pounds in it and the National Curriculum reveres it - but what exactly is going on in classrooms around the country and how are the leading practitioners moving with the times? This book attempts to reflect on the value and purpose of practical work as part of the scientific curriculum. Why are practical exercises so necessary and what do they contribute to the learning process? The chapters examine many issues such as: * how practical work is perceived by students and teachers * whether we will move on to the 'virtual lab' * the limitations of current 'hands-on' work and valuable alternatives to it * the connections between practical work in science education and 'authentic' science * what role experimentation plays in current educational practice. Jerry Wellington is Reader in Education at Sheffield University, and has taught science at all academic levels.