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This book is an accessible and comparatively short text that can comfortably be read cover-to-cover over the course of a semester. It has been written for readers with little or no prior knowledge of the concepts of management or experience in professional management activities. It forms an academically rigorous, accurate and consistent treatment of a subject that draws on a wide field rife with competing definitions, methodological variety, conceptual fuzziness, and inconsistent naming conventions. The book places a clear emphasis of the impact of information technology on the business world, drawing on recent literature and examples. Similarly, it highlights how environmental aspects are interwoven with management decision making, addressing the second theme of great urgency in management. Features: Forms a self-contained treatment of management for those without prior knowledge of management or commerce to provide a broad foundation, and explains how management principles and methods draw on rationality-based models of human behavior. Provides an introduction to ongoing financial and legal processes in businesses. Introduces readers to business management as an ongoing activity. Presents a view of sustainability in business that encompasses the environment, society, and the economy. Discusses methods for successful project management and the evaluation of projects and cash flows resulting from projects over time. Practical Management for the Digital Age: An Introduction for Engineers, Scientists, and Related Disciplines is aimed at a wide range of undergraduate and postgraduate students in a variety of fields, as well as practitioners. It is applicable to those in the fields of engineering, science, computer science, medicine, pharmacy, social sciences, and more. It helps readers to engage confidently in managerial situations later in their careers and during project work in the final parts of their degree courses. For instructors, who may not have a management background, this book offers content for a self-contained year-long course in management at the intermediate undergraduate level. In addition, it has been developed for undergraduate and postgraduate courses with accreditation requirements that include a taught element in management, such as the UK Engineering Council's Accreditation of Higher Education (AHEP) framework.
Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the business world. At the same time, it addresses the pressing issue of how environmental aspects are interwoven with management decisions. This book forms an academically rigorous, accurate, and accessible first exposure to a topic that often challenges novices with competing definitions, inconsistent use of terminology, methodological variety, and conceptual fuzziness. It has been written for readers with little or no prior knowledge of management and is compact enough to be read cover-to-cover over the course of a semester. Features of this book: Provides a broad, self-contained treatment of management for those without prior knowledge of management or commerce, emphasizing core ideas that every manager should know. Establishes the context of modern management by characterizing the nature of the private enterprise, the economic theory of the firm, the economics of digitalization and automation, processes of innovation, and life cycle thinking. Introduces readers to various activities of managing, including business modeling, new business formation, operations management, managing people, marketing, and the management of quality and risk. Provides practical introductions to broadly applied management techniques, including financial planning, financial analysis, evaluating flows of money, and planning and monitoring projects. This book is aimed at a wide range of undergraduate and postgraduate students in a variety of disciplines, as well as practitioners. It will be especially useful to those in the fields of engineering, science, computer science, medicine, pharmacy, social sciences, and more. It will help student readers engage confidently with project work in the final parts of their degree courses and, most importantly, with managerial situations later in their careers. For instructors, who may not have a management background, this book offers content for a self-contained year-long course in management at the intermediate undergraduate level. In addition, it has been developed for undergraduate and postgraduate courses with accreditation requirements that include a taught element in management, such as the UK Engineering Council’s Accreditation of Higher Education (AHEP) framework.
This book describes in detail how corporate responsibility is changing in the age of big data and artificial intelligence and demonstrates how corporate digital responsibility can offer companies a sustainable competitive advantage. Business leaders and managers find a comprehensive guideline to professionally implement these innovative aspects in practice. It enables them to shape their businesses' success in a societally responsible and ethical manner in the context of digital transformation. As an essential guide, it invites executives, corporate responsibility officers, digital ethics experts, sustainability consultants, and anyone interested to learn about the opportunities of responsible digitalization at companies. In addition, the book offers a well-structured introduction to the still young field of corporate management and governance.
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises the chances of launching a winning product. * Successfully adapt the strategy across the product life cycle to achieve sustained product success. * Measure the value your product creates using the right key performance indicators (KPIs). * Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog. * Regularly review the product strategy and roadmap and keep them up-to-date. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples. Praise for Strategize: "Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting. "Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list." Marc Abraham, Senior Group Product Manager at Intercom.
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Classroom Management in the Digital Age helps guide and support teachers through the new landscape of device-rich classrooms. It provides practical strategies to novice and expert educators alike who want to maximize learning and minimize distraction. Learn how to keep up with the times while limiting time wasters and senseless screen-staring time.
The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts. Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like Mckinsey and Fidelity and Digital natives like Flipkart and Incedo. He presents compelling insights and practical examples and answers key questions on how enterprises can win in the Digital Age: • Why do firms fail at digital transformation? • How are the rules of business changing in the digital age? What disruptive opportunities does digital present in various industries? • How to best leverage the potential of digital technologies like AI and the Cloud? • How do organizational capabilities and culture need to change? • What new skills do leaders and young professionals need to build? Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. The book is a practitioner’s guide for people across all age groups - students, young professionals, experienced professionals, senior executives on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.