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Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.
Based on real case studies, this is the first practical guide to rapid ethnographies, exploring their history, design and implementation.
Audiovisual and Digital Ethnography is a state-of-the-art introduction to this dynamic and growing subject. The authors explain its fundamental aspects in a clear and systematic way. The chapters cover topics including: learning to see and listen in the field and the role of sensory attention the mediation of the senses doing anthropological fieldwork with video observational filmmaking ethnographic drawing multimodal anthropology digital ethnography interactive documentary the ethics and management of audiovisual and digital data. The result is a much-needed, up-to-date and concise guide to both the fundamental skills required for audiovisual and digital ethnographic production and the essential theoretical knowledge relating to this. It will be particularly useful for students and scholars in the fields of Anthropology, Sociology, Cultural Studies, Social Sciences, Media, Design, Art Practice and Sound Studies.
Full of practical 'how to' tips for applying theoretical methods - 'doing ethnography' - this book also provides anecdotal evidence and advice for new and experienced researchers on how to engage with their own participation in the field - 'being ethnographic'. The book clearly sets out the important definitions, methods and applications of field research whilst reinforcing the infinite variability of the human subject and addressing the challenges presented by ethnographers' own passions, intellectual interests, biases and ideologies. Classic and personal real-world case studies are used by the author to introduce new researchers to the reality of applying ethnographic theory and practice in the field. Topics include: - Talking to People: negotiations, conversations & interviews - Being with People: participation - Looking at People: observations & images - Description: writing 'down' field notes - Analysis to Interpretation: writing 'out' data - Interpretation to Story: writing 'up' ethnography Clear, engaging and original this book provides invaluable advice as well as practical tools and study aids for those engaged in ethnographic research.
Please see the website of author Thurka Sangaramoorthy for extra resources and material related to this book, at thurkasangaramoorthy.com. Click on the book’s cover and be sure to check back for updated content This book provides provides a practical guide to understanding and conducting rapid ethnographic assessments (REAs) with an emphasis on their use in public health contexts. This team-based, multi-method, relatively low-cost approach results in rich understandings of social, economic, and policy factors that contribute to the root causes of an emerging situation and provides rapid, practical feedback to policy makers and programs. Using real-world examples and case studies of completed REAs, Sangaramoorthy and Kroeger provide readers with a logical, easy-to-follow introduction into key concepts, principles, and methods of REAs, including interview and observation techniques, triangulation, field notes and debriefing, theoretical saturation, and qualitative analysis. They also provide a practical guide for planning and implementing REAs and suggestions for transforming findings into written reports and actionable recommendations. Materials and detailed tools regarding the conduct of REAs are designed to help readers apply this method to their own research regardless of topic or discipline. REA is an applied approach that can facilitate collaborative work with communities and become a catalyst for action. Rapid Ethnographic Assessment will appeal to professionals and researchers interested in using REAs for research efficiency and productivity as well as action-oriented and translational research in a variety of fields and contexts.
An invaluable introduction to the new ‘ethnographic’ approach to designing effective and user friendly collaborative and interactive systems. Here, designers are shown how to analyse the social circumstances in which a particular system will be used. Consisting of four sections the book covers: the requirements problem; how to describe and analyse cooperative work; the design process; and how to evaluate systems supporting cooperative work. Practical examples are provided throughout, based on the development case of a collaborative library database system.
In this edited collection, institutional ethnographers draw on their field research experiences to address different aspects of institutional ethnographic practice. As institutional ethnography embraces the actualities of people's experiences and lives, the contributors utilize their research to reveal how institutional relations and regimes are organized. As a whole, the book aims to provide readers with an accurate overview of what it is like to practice institutional ethnography, as well as the main varieties of approaches involved in the research.
de Montigny uses the tension between his experience of growing up 'working class' and the difficult process of becoming a social worker to explore the practical activities professionals use to secure organizational power and authority over clients.
This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.
This best-selling book, designed for researchers embarking on their first ethnographic project, has been substantially revised and updated, with lots of exercises and advice to guide the embodied and creative ‘practice’ of ethnography. New additions include cyber-ethnography, sensual, visual and mobile ethnographies, and ‘field walking’.