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Ever since the creation of Web 2.0, there has been a seismic shift in how businesses advertise and promote their brands. Social media has birthed a new platform for people and organizations to interact with each other to pass information and opinions or accounts of experiences with products or services. As more consumers gravitate towards social media, firms are leveraging this sensation to engage and forge relationships with individuals which in most cases positively influence consumers' purchase decisions. However, when some customers are dissatisfied with services or products, they engage in social media negative word-of-mouth (NWOM) which could impact a brand's reputation, the consumer's purchase intention and ultimately the firm's bottom line. In the first study, 118 undergraduate students were surveyed, and empirical evidence was found to support mediating effects of brand reputation on the relationship between social media and purchase intention and moderating effects of brand engagement on the relationship between social media NWOM and brand reputation. In the second study, scenarios were presented to undergraduate students to investigate the impact of social media NWOM on small/local businesses vs. large chain businesses, the difficulty of recovery for small/local businesses, the NWOM correlation of switching behavior after product/service failure, and responses from a firm after a product/service failure. The third study replicated the findings from study two using a more diverse sample instead of students. The study expanded and explored why trust and recovery levels differ in large chain versus small/local businesses. Results indicated that small businesses suffered more from the failure in service/product but made a larger surge in trust than large chain businesses. Keywords: Negative-word-of-mouth, social media, brand engagement, business failure recovery, brand trust, switching behavior.
A Beholder's Share demonstrates how a sense of reality is evoked in the unpredictable space between imagination and adaptation. The world calls forth something in each of us—a beholder’s share—which in turn calls forth something in the world. Though usually viewed as opposites, imagination and reality make uneasy but necessary bedfellows. Part I of A Beholder’s Share shows how fantasy generates novelty by creating versions of what is already known, while imagination allows what seems familiar to be seen afresh. Goldman’s essays offer unexpected takes on common clinical encounters: clashes of belief, the search for generational dialogue, the awkward discomfort of feeling like a fake, the problem of how and when to end analysis, the strains of working with psychotic anxieties. Part II, ‘Winnicott’s Living Legacy,’ illuminates Winnicott’s preoccupation with difficulties inherent in contact with reality. These chapters bring to life Winnicott’s personal struggle with an area of experience his own two analyses failed to touch, the tangled relationship with Masud Khan, his recognition of dissociation as "a queer kind of truth," and how Romantic poets shaped Winnicott’s view of what is felt as real. Bringing together Dodi Goldman’s seminal and new writings, A Beholder’s Share will appeal to psychoanalysts and psychoanalytic psychotherapists, as well as students and teachers of the arts, literature, and humanities.
The shocking conclusion to Brandon Sanderson's Legion novella series, on its own for the first time. Stephen Leeds is perfectly sane. It’s his hallucinations who are mad. A genius of unrivaled aptitude, Stephen can learn any new skill, vocation, or art in a matter of hours. However, to contain all of this, his mind creates hallucinatory people—Stephen calls them aspects—to hold and manifest the information. Wherever he goes, he is joined by a team of imaginary experts to give advice, interpretation, and explanation. He uses them to solve problems . . . for a price. When Stephen gets an unexpected cry for help from the woman who taught him how to control his aspects—right when one of his aspects suddenly and violently disappears—it will send him on a case the likes of which he could never have imagined. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
This art-filled sourcebook about aberrations in the D&D world takes a comprehensive look at bizarre monsters and the heroes who fight them. Illustrations.
"In A Taste for the Beautiful, Michael Ryan, one of the world's leading authorities on animal behavior, tells the remarkable story of how he and other scientists have taken up where Darwin left off, transforming our understanding of sexual selection and shedding new light on animal and human behavior. Drawing on cutting-edge science, Ryan explores the key questions: Why do animals perceive certain traits as beautiful and others not? Do animals have an inherent sexual aesthetic and, if so, where is it rooted? Ryan argues that the answers lie in the brain--particularly of females, who act as biological puppeteers, spurring the development of beautiful traits in males."--Back cover
"...perfect for the digital photographer.... The depth of information on all aspects of color control is astonishing. Anyone who needs detailed control over every aspect of their images will revel in this book." —Computer Arts Magazine http://www.computerarts.co.uk There's More to Photoshop Elements Than Meets the Eye In this unique book, expert author Richard Lynch reveals hidden functionality in Photoshop Elements-advanced features concealed in the code that dramatically extend the power of the software. First you'll learn high-level image editing from this renowned professional, then vault yourself into the ranks of advanced power users with the more than one hundred Hidden Power tools he provides on CD. You'll be amazed at what you can do! Inside, discover features usually found only in advanced image editors: Add shadows, highlights, and contrast with new Curves Presets Get beautiful and accurate color printing with CMYK separations tools Use the hidden Blend If and other power tools to apply sophisticated masks Emulate the Channel Mixer and Calculations functions of Photoshop Handle an image from start to finish using only the included Hidden Power tools Take full advantage of the latest Elements 4 updates to color management settings and Adobe(r) Gamma procedures Discover dozens more high-end functions such as snapshots, clipping paths, the history brush, and others Exclusive Elements Power Tools Included on CD! Unlock more than 100 hidden functions to power up your image editing, including: Color separations (RGB, CMYK, or Lab) Masking Channels Snapshots and History Brush Clipping Paths Custom Vectors Enhanced Sharpening Guides Fade Align/Distribute Objects The CD also includes numerous images and project files to use along with exercises in the book. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
From the creator of the popular blog The Monsters Know What They’re Doing comes a compilation of villainous battle plans for Dungeon Masters. In the course of a Dungeons & Dragons game, a Dungeon Master has to make one decision after another in response to player behavior—and the better the players, the more unpredictable their behavior! It’s easy for even an experienced DM to get bogged down in on-the-spot decision-making or to let combat devolve into a boring slugfest, with enemies running directly at the player characters and biting, bashing, and slashing away. In The Monsters Know What They’re Doing, Keith Ammann lightens the DM’s burden by helping you understand your monsters’ abilities and develop battle plans before your fifth edition D&D game session begins. Just as soldiers don’t whip out their field manuals for the first time when they’re already under fire, a DM shouldn’t wait until the PCs have just encountered a dozen bullywugs to figure out how they advance, fight, and retreat. Easy to read and apply, The Monsters Know What They're Doing is essential reading for every DM.
What do we mean when we call a work of art `beautiful`? How do perceptions of beauty change with the passage of time? Elizabeth Prettejohn explores these crucial questions, showing the vital relationship between our changing notions of beauty and specific works of art. She charts the story of western art, from eighteenth-century Germany to the late 20th century, from Kauffman to Whistler, Ingres to Rossetti, Cézanne to Jackson Pollock.
In this book, Erika Fischer-Lichte traces the emergence of performance as 'an art event' in its own right. In setting performance art on an equal footing with the traditional art object, she heralds a new aesthetics. The peculiar mode of experience that a performance provokes – blurring distinctions between artist and audience, body and mind, art and life – is here framed as the breeding ground for a new way of understanding performing arts, and through them even wider social and cultural processes. With an introduction by Marvin Carlson, this translation of the original Ästhetik des Performativen addresses key issues in performance art, experimental theatre and cultural performances to lay the ground for a new appreciation of the artistic event.