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More than thirty years after its original publication, V. O. Key's classic remains the most influential book on its subject. Its author, one of the nation's most astute observers, drew on more than five hundred interviews with Southerners to illuminate the political process in the South and in the nation. Key's book explains party alignments within states, internal factional competition, and the influence of the South upon Washington. It also probes the nature of the electorate, voting restrictions, and political operating procedures. This reprint of the original edition includes a new introduction by Alexander Heard and a profile of the author by William C. Havard. "A monumental accomplishment in the field of political investigation." --Hodding Carter, New York Times "The raw truth of southern political behavior." --C. Vann Woodward, Yale Review "[This book] should be on the 'must' list of any student of American politics." --Ralph J. Bunche V.O. Key (1908-1963) taught political science at the University of California, Los Angeles, and at Johns Hopkins, Yale, and Harvard universities. He was president of the American Political Science Association and author of numerous books, including American State Politics: An Introduction (1956); Public Opinion and American Democracy (1961); and The Responsible Electorate (1966).
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal
This book brings leading scholars together to examine the performance of elections across the United States, using a data-driven perspective.