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Apollo 11 astronaut Buzz Aldrin’s courageous, candid memoir of his return to Earth after the historic moon landing and his personal struggle with fame and depression. “We landed with all the grace of a freight elevator,” Buzz Aldrin relates in the opening passages of Return to Earth, remembering Command Module Columbia’s abrupt descent into the gravity of the blue planet. With that splash, Aldrin takes readers on a journey through the human side of the space program, as one of the first two men to land on the moon learns to cope with the pressures of his new public persona. In honest and compelling prose, Aldrin reveals a side of instant fame for which West Point and NASA could never have prepared him. One day a fighter pilot and engineer, the next a cultural hero burdened with the adoration of thousands, Aldrin gives a poignant account of the affair that threatened his marriage, as well as his descent into alcoholism and depression that resulted from trying to be too many things to too many people. He didn’t realize that when he landed on his home planet his odyssey had just begun. As Aldrin puts it, “I traveled to the moon, but the most significant voyage of my life began when I returned from where no man had been before.” Return to Earth is a powerful and moving memoir that exposes the stresses suffered by those in the Apollo program and the price Buzz Aldrin paid when he became an American icon.
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
'It is rare to read something that so closely mixes science fiction with reality, but Space 2069 does just that ... [It's] an intelligent portrait of where we may be in the next half-century. - BBC Sky at Night Nearing half a century since the last Apollo mission, mankind has yet to return to the Moon, but that is about to change. With NASA's Artemis program scheduled for this decade, astronomer David Whitehouse takes a timely look at what the next 50 years of space exploration have in store. The thirteenth man and the first woman to walk on the Moon will be the first to explore the lunar south pole - the prime site for a future Moon base thanks to its near-perpetual sunlight and the presence of nearby ice. The first crewed mission to Mars will briefly orbit the red planet in 2039, preparing the way for a future landing mission. Surviving the round trip will be the greatest challenge any astronaut has yet faced. In the 2050s, a lander will descend to the frozen surface of Jupiter's moon Europa and attempt to drill down to its subsurface ocean in search of life. Based on real-world information, up-to-date scientific findings and a healthy dose of realism, Space 2069 is a mind-expanding tour of humanity's future in space over the next 50 years.
AN INSTANT SUNDAY TIMES BESTSELLER Discover space as you've never seen it before, with these awe-inspiring, breathtakingly restored images of our first missions to the Moon 'The next best thing to being there' Charlie Duke, Apollo 16 astronaut In a frozen vault in Houston sits the original NASA photographic film of the Apollo missions. For half a century, almost every image of the Moon landings publicly available was produced from a lower-quality copy of these originals. Now we can view them as never before. Expert image restorer Andy Saunders has taken newly available digital scans and, applying pain-staking care and cutting-edge enhancement techniques, he has created the highest quality Apollo photographs ever produced. Never-before-seen spacewalks and crystal-clear portraits of astronauts in their spacecraft, along with startling new visions of the Earth and the Moon, offer astounding new insight into one of our greatest endeavours. This is the definitive record of the Apollo missions and a mesmerizing, high definition journey into the unknown.
Limiting Outer Space propels the historicization of outer space by focusing on the Post-Apollo period. After the moon landings, disillusionment set in. Outer space, no longer considered the inevitable destination of human expansion, lost much of its popular appeal, cultural significance and political urgency. With the rapid waning of the worldwide Apollo frenzy, the optimism of the Space Age gave way to an era of space fatigue and planetized limits. Bringing together the history of European astroculture and American-Soviet spaceflight with scholarship on the 1970s, this cutting-edge volume examines the reconfiguration of space imaginaries from a multiplicity of disciplinary perspectives. Rather than invoking oft-repeated narratives of Cold War rivalry and an escalating Space Race, Limiting Outer Space breaks new ground by exploring a hitherto underrated and understudied decade, the Post-Apollo period.
Everything written about Armstong's life and flights has been from the outside looking in; Jay Barbree is the only person whom Neil Armstrong trusted to share close personal details about his inspiring life story. Working from his years of notes, and with the Armstrong family, Jay Barbree has written the definitive biography of America's most famous astronaut and one of our greatest modern heroes. Armstrong has entrusted Barbree with details of his personal life, including his two marriages and the death of his baby daughter. And, of course, there is the inside story of an extraordinary career, from the time Armstrong flew combat missions in the Korean War and then flew a rocket plane called the X-15 to the edge of space, to when he saved his Gemini 8 by flying the first emergency return from Earth orbit and then flew Apollo-Eleven to the moon's Sea of Tranquillity. Full of never-before-seen photos, this book includes many personal details such as what Armstrong really felt when he took that first step on the moon, and what he felt the future of space exploration should be.