Download Free Post Acquisition Marketing Book in PDF and EPUB Free Download. You can read online Post Acquisition Marketing and write the review.

When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations. In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
Mergers and acquisitions (M&As) are a vital strategy for companies attempting to expand and diversify in China. It has been widely accepted that post-acquisition management is critical for acquisition success. Post-Acquisition Management in China provides a systematic examination of post-acquisition management and its impact on performance after takeover in the acquired Chinese companies. It looks at the various aspects of post-acquisition management including the nature and processes of post-acquisition changes, integration and control, and the association between the performance and post-acquisition management. - Reports on a pioneering systematic study on post-acquisition management in China. This kind of data has never been published before - Based on extensive research data including 20 in-depth case studies and a survey of 300 companies - Replicates previous studies of post-acquisition management conducted in the UK and Brazil and offers valuable comparison findings
Today's corporate deal makers face a conundrum: Though 70% of major acquisitions fail, it's nearly impossible to build a world-class company without doing deals. In Mastering the Merger, David Harding and Sam Rovit argue that a laserlike focus on just four key imperatives--before executives finalize the deal--can dramatically improve the odds of M&A success. Based on more than 30 years of in-the-trenches work on thousands of deals across a range of industries--and supplemented by extensive Bain & Co. research--Harding and Rovit reveal that the best M&A performers channel their efforts into (1) targeting deals that advance the core business; (2) determining which deals to close and when to walk away; (3) identifying where to integrate--and where not to; and (4) developing contingency plans for when deals inevitably stray. Top deal makers also favor a succession of smaller deals over complex "megamergers"--and essentially institutionalize a success formula over time. Helping executives zero in on what matters most in the complex world of M&A, Mastering the Merger offers a blueprint for the decisions and strategies that will beat the odds.
A comprehensive new framework for winning at Mfrom up-front planning to postmerger integration The challenges of mergers and acquisitions can be daunting-but the opportunities and benefits they offer forward-thinking companies can be tremendous. Winning at Mergers and Acquisitions offers a critical new approach to strategic M&A based on the authors' pioneering concept of marketing due diligenceSM. Covering every stage of market-driven M&A planning and integration, this book shows how to look beyond the quick hit to focus on long-term growth rather than short-term cost-cutting. Featuring dozens of real-life case studies-including both failures and extraordinary successes-plus inside comments from leading M&A specialists, this book contains crucial guidance on: * Predeal planning-how to identify your strategic needs and pinpoint the merger candidate(s) that will help you meet them * Sizing up targets for acquisition-how to examine the essential marketing, sales, and product issues that will determine a good company "fit,".strategically and culturally * Revenue enhancement planning-how to identify ways to drive top-line growth and develop action plans to generate near- and long-term revenues * Filling the pipeline-how to prioritize and actualize the critical steps necessary to drive shareholder value * Developing communication programs-how to design and execute communication strategies to garner support for the merger by employees, customers, and other stakeholders * Building a comprehensive postmerger integration plan-how to align diverse corporate cultures, develop training and reward programs, and move beyond the turf wars and lack of productivity that hamper the success of mergers and acquisitions. Last year more than 7,000 mergers and acquisitions were completed, with a collective price tag estimated at more than $800 billion. And although they are known as highly effective means of achieving corporate growth and strategic advantage, these transactions are fraught with pitfalls: Statistics indicate that a third of these deals will fail and another third will not bear out the expectations of the merger partners. What can businesses looking to undertake strategic mergers and acquisitions do to ensure that they do not fall victim to confusion, multimillion-dollar losses, declining market share and profits, or any number of other negative results of failed transactions? The answers are in Winning at Mergers and Acquisitions, a pioneering step-by-step guide to growth-driven planning and swift, effective post-merger integration. Challenging the conventional emphasis on cost-reduction synergies, this book presents the authors' groundbreaking blueprint for mergers that yield strategic synergies and high returns in meeting long-term growth, increased market share, and revenue generation objectives. Mark Clemente and David Greenspan explore in detail the marketing, sales, and organizational issues that are vital aspects of successful M&A ventures. They take executives through the entire strategic M&A process-from setting objectives, to evaluating target companies, to aligning corporate cultures in an effort to ensure problem-free integration. They show how to maintain a sharp focus on the markets that will be reached by the merger-and they offer invaluable advice on charting a steady course through the often tumultuous period of integration, when organizational chaos can cause the merged company to lose momentum, market share, and the backing of customers, prospects, and shareholders. Winning at Mergers and Acquisitions is essential reading for CEOs, managers, deal makers, and others looking to capitalize on one of the most important methods of effecting corporate growth in business today-while staying focused on the people, product, and process issues that power that growth.
The authors call culture the secret sauce! Here authors Ford and Osterhaus describe the critical elements to culture that make a truly compelling organizational climate, providing organizations with the skills to develop the concepts of core ideology, organizational code, infrastructure, and brand.
Merger and acquisition (M&A) activity represents a major force in the global business environment, whether measured by the number or the value of deals. Even though existing research finds acquisitions, on average, do not improve firm performance, the dominant explanation for why firms pursue acquisitions is that they seek increased performance. There is a recognized need to model post-acquisition performance to help distinguish between acquisitions that will fail and those that will succeed. By addressing methodological shortcomings in existing post-acquisition performance research, the present research develops a model for predicting when acquisitions of high-technology targets result in improved performance. Implications for both theory and managerial practice are identified.
A NEW Playbook for Content Marketing Scott Winterroth's Digital Acquisition Cycle model is a proven solution for the struggling content creator trying to figure out how to scale their efforts. This revolutionary method incorporates advertising into content marketing, something generally only associated with free inbound channels. In a world dominated by Wall Street and saturated by walled gardens of pay-for-play social and search platforms, all creators should consider how to properly invest in their online marketing strategy. Scott's DAC Model is a method for building a sustainable ecosystem for growing your visibility online. This workbook provides compelling examples of why you should still invest in blogging, with tips on how to grow your authority in the world of advertisement. Whether you are new to digital marketing or getting back into the blogging game, the DAC Model brings clarity and strategic insights so that you, too, can build the blog you want.
The appetite for acquisitions shows no sign of abating despite evidence that 50% failto achieve the benefits expected of them. There is a tendency to concentrate on the dealitself only for it to be let down by inadequate follow through. Effective post-acquisitionmanagement is critical. Implementing Successful Post-Acquisition Management provides clear strategic andoperational guidance on post-acquisition issues, so you can ensure your acquisition isamong the successes. It includes a post-acquisition management typology to enable you toselect and implement a management style that fits your strategic goals. The briefingoffers cutting edge advice based on the author's extensive research and consultancyexperience in this area. Numerous cameos, case material, tools and research results areprovided to help you put the advice into practice. Contents include: * Why does the post-acquisition phase present difficulties * Factors influencing post-acquisition management * Which style is appropriate * Taking charge of the new acquisition * What changes are appropriate * Golden rules of post-acquisition management
Proven strategies and tactics to manage the integration of acquired and/or merged companies Mergers & Acquisitions Integration Handbook is a comprehensive resource to help companies create a scalable post merger or acquisition integration process and framework that accelerates operating and business benefit goal realization. Includes tools, templates, forms, examples and checklists to provide a no nonsense “handbook” style approach to managing an effective integration. Helps integration managers quickly get up to speed on various integration challenges, including guidance on developing detailed operational and functional integration plans to support flawless execution. Reveals how to avoid integration failure by establishing an in-house integration management office to handle integration projects. Includes a sample integration playbook that can be used to create a core competency within companies to support ongoing integration activity. Botched integration is the number one reason mergers fail. Mergers & Acquisitions Integration Handbook shows you how to develop, execute and implement merger integrations and business strategies to realize your organization's mergers and acquisitions goals.