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In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
An intuitive and effective desk reference for performance measurement in asset and wealth management In The Complete Guide to Portfolio Performance: Appraise, Analyse, Act, a team of finance professors with extended practical experience deliver a hands-on desk reference for asset and wealth managers suitable for everyday use. Intuitively organized and full of concrete examples of the real-world implementation of the concepts discussed within, the book provides a comprehensive coverage of all important portfolio performance matters across 18 chapters of actionable and clearly described content. The authors have provided relevant cross-referencing where appropriate, “Key Takeaways and Equations” sections at the end of each chapter, and pointers to additional resources for anyone interested in pursuing further research. You'll also find: Discussions of more than a hundred classical and modern performance measures organized logically and with a focus on their applications Strategies for selecting appropriate performance measures based on your situation as a manager or investor Explanations of analytical techniques (statistical approaches, attribution, fund ratings...) enabling a comprehensive use of performance-related information Applications of portfolio performance criteria in concrete investment decision-making processes Highly actionable and logically organized material that's easy to find at a moment's notice A full set of pedagogical powerpoint slides and excel worksheets with all data and formulas Perfect for investors, portfolio managers, advisors, analysts, and regulators, The Complete Guide to Portfolio Performance is also a must-read reference for students and practitioners of asset and wealth management, as well as those pursuing certification such as CFA, CIPM, CIIA, and CAIA.
Der Fortsetzungstitel zu "The Warren Buffett Way" vom gleichen Autor. Hagstrom gilt in der Investmentbranche als ausgezeichneter Analytiker, der zudem die Fahigkeit besitzt, komplizierte Sachverhalte einfach und verstandlich zu vermittlen. Das Kernthema des Buches hei?t Focus Investing. Hagstrom erklart anschaulich, was man unter 'Focus Investing' versteht, wie diese Anlagestrategie funktioniert, und wie jeder Anleger sie nutzen kann. Daruber hinaus demonstriert er, wie Buffett seine Aktien zu einem 'Focus Portfolio' zusammenstellt, und warum diese Methode fur Buffetts au?ergewohnliche Gewinne ebenso entscheidend ist, wie die Auswahl der einzelnen Aktienwerte. Auch diese Technik, die hervorragende Ergebnisse verspricht, wird genau erlautert. Hagstrom beschreibt Philosophie und Strategien des Focus Investing ausfuhrlich und zeigt, wie man sie in die Praxis umsetzt. Dabei greift er auf den gro?en Erfahrungsschatz einer Reihe von Experten zuruck, wie z.B. Warren Buffett, John Maynard Keynes, Philip Fisher, Bill Ruane, Lou Simpson und Charlie Munger.
This is the 4th edition of The EC Merger Regulation - a detailed guide to the method of merger control in the European Union. Fully revised for 2012, this comprehensive text describes how the European Commission determines approval of a notified merger, thereby providing information and techniques to complete merger deals successfully for companies operating in the European Union
The world is getting hotter as it experiences the extremes of global climate change. In 1999, catastrophic storms hit Honduras, China and East India, bringing severe devas tation to lives and national economies. EI Nino swept across the Pacific in early 2000, inflicting the worst floods on Mozambique and neighbouring countries. Industrialised nations are not immune to global warming - cases of encephalitis, a disease trans mitted by mosquitoes, were reported in the State of New York. In Antarctica, an iceberg seven times the size of Manhattan island broke loose and floated towards Cape Horn. The melting of Arctic glaciers also continues - huge volumes of fresh-water will disrupt the warm conveyor-belt from Central America to Europe. The net effect of convergent glacial drifts from the polar regions to the equator is expected to inten sify cloud formation in the tropics - hence exacerbating global warming. As the destructive forces of nature intensify, so does the rhetoric from environmental organ isations - as evidenced by the disruption of the last World Trade Organisation con ference in Seattle. It is now up to civilisation to challenge climate change. It can achieve this by command and control as well as flexible mechanisms at home and abroad, before the process of global warming becomes totally irreversible.
This book offers a broad, in-depth overview that reflects the requirements, possibilities and limits of mathematical optimization and, especially, stochastic optimization in the energy industry.
The enormous challenge of creating a longterm sustainable energy system calls for the participation of engineers, natural and social scientists. They can contribute both through their research and by helping to craft strategies that steer the future development of the system. A sustainable energy system cannot be developed by technical fixes alone; action is required on a broad front, including institutional and regulatory changes. There is an abundance of scientific evidence on which to base decisions on how to proceed. Still, research has a crucial role to play as well.Smart Energy Strategies highlights smart solutions: advances in technical and social-science energy research, particularly advances related to new information technology (e.g. control and communication); and experience with targeted applications of information technology in the supply and consumption of energy. The conference has focused on smart strategies taking into account current technical and institutional systems, with their inertia and shortcomings; future energy-related challenges: energy security; the growing energy needs of the disadvantaged; and unintended consequences of energy systems, particularly climate change but also uncontrolled money flows; smart technical, institutional, and regulatory mechanisms for meeting these challenges.
The authors of this Handbook offer a comprehensive overview of the various aspects of energy storage. After explaining the importance and role of energy storage, they discuss the need for energy storage solutions with regard to providing electrical power, heat and fuel in light of the Energy Transition. The book’s main section presents various storage technologies in detail and weighs their respective advantages and disadvantages. Sections on sample practical applications and the integration of storage solutions across all energy sectors round out the book. A wealth of graphics and examples illustrate the broad field of energy storage, and are also available online. The book is based on the 2nd edition of the very successful German book Energiespeicher. It features a new chapter on legal considerations, new studies on storage needs, addresses Power-to-X for the chemical industry, new Liquid Organic Hydrogen Carriers (LOHC) and potential-energy storage, and highlights the latest cost trends and battery applications. “Finally – a comprehensive book on the Energy Transition that is written in a style accessible to and inspiring for non-experts.” Franz Alt, journalist and book author “I can recommend this outstanding book to anyone who is truly interested in the future of our country. It strikingly shows: it won’t be easy, but we can do it.” Prof. Dr. Harald Lesch, physicist and television host
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