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Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
"PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.
Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find: Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!
Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.
What's out in space? Can we travel to other planets? What do astronauts do? Children can find out the answers to these questions and more in this accessible and interactive guide. The multilayered 3-D scenes leap off every page, allowing young readers to experience space in a unique way. * 10 big multilayered pop-ups, one on every spread! * Descriptive text and labeled illustrations for quick and easy learning * Built-in elastic bands that allow readers to display their favorite scenes on a bookcase or desk * Sturdy construction that's perfect for at-home or on-the-go From exploring the planets and landing on the moon to planning future space missions, this first title in the new Pop-Up Guide(tm) series brings to life dramatic settings that capture children's imagination and encourage them to find out more. * Great family read-aloud book * Books for 3-5 years old * Books for preschool and kindergarten students
Enter the tavern, take your seat by the fire, and tuck into The Hearthstone Pop-Up Book, a celebration of Blizzard Entertainment’s acclaimed collectible card game. Embark on an exhilarating journey into the world of Blizzard Entertainment’s Hearthstone. Take your place alongside the nine major heroes, engage in a stunning arena battle, and enjoy a charming story told with the game’s signature wit and whimsy. Unfold each page to reveal a spectacular central pop accompanied by booklets of smaller pops. The Hearthstone Pop-Up Book is a marvel of creativity and paper engineering—and a must-have for Hearthstone fans everywhere. About the game: Hearthstone® is a fast-paced digital strategy card game in which players sling spells, summon minions, and wield powerful weapons to do battle with their opponent. Featuring familiar characters from the Warcraft® universe, Hearthstone has won over legions of fans with its compelling gameplay and lively style.
Based on AMC’s The Walking Dead, this blood-curdling pop-up book brings the hit TV series to life like never before. Lurking within its pages are more than twenty ingeniously crafted pop-ups that add a horrifying new dimension to the series. Experience the terror of “Bicycle Girl” reaching out with her decaying arms; the ravenous walker hordes crowding the streets of Atlanta; Michonne’s deadly katana skills; and the horror of a walker feeding frenzy. Plus, go inside some of the most memorable locations from the television series and discover the battle-torn West Georgia Correctional Facility, Hershel Greene’s doomed farm, and the gut-wrenching secrets of Terminus. Featuring ten pages packed with exclusive pop-up illustrations and blood-drenched action, AMC’s The Walking Dead: The Pop-Up Book is a uniquely terrifying way to experience the walker apocalypse. The Walking Dead © 2015 AMC Film Holdings LLC. All Rights Reserved.
A celebration of the monuments, landmarks and other sites that make Paris unmistakable from any other world city in a fun, interactive pop-up book format A selection of the city's most iconic monuments, landmarks, and architectural wonders unfold in seven pop-ups contained in a charming pint-sized package making it an easy impulse purchase. Easy to tuck in a bag or a pocket, this book is truly the perfect keepsake for tourists as well as the ideal gift for anyone who wants to share their love of the world's favorite city - Paris. Each spread delivers an iconic building or monument accompanied by a two page spread of text provifing the historical background and cultural significance of the structure depicted by the pop-up. The package is designed with a retro feel like travel guides from the past lending it a nostalgic charm. This elegant, charming little book is the ideal gift or souvenir for anyone who wishes a keepsake of a visit to Paris. Represented as pop-ups are the most beautiful classic architectural sites of Paris: Arc de Triomphe, Eiffel Tower, Hôtel des Invalides, the Louvre, Notre Dame, Place des Vosges, Centre Pompidou, and Sacré-Coeur. Artist Dominique Ehrhard has conceived a one of a kind work that will delight all ages.