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If you are thinking of opening a pop up shop then this is the book for you, a how to guide on where to start with your first Pop Up Shop
Find out how to get in on the booming pop-up scene PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant is your comprehensive guide to the new world of pop-ups. This fresh text dives into the details of the pop-up industry, offering you a first-hand glimpse at pop-up success through stories, examples, anecdotes, and case studies. Additionally, if you have the entrepreneurial spirit and want to embark on your own pop-up journey, this forward-thinking resource features a guide to launching your own pop-up. Based upon a wealth of experience and knowledge, this book shines a spotlight on the differences between the pop-up industry in the United States and Europe, discusses the tools you need to create a successful pop-up, defines what, exactly, a pop-up is, the costs and benefits of the pop-up business model, the permits, insurance, and licenses that are needed to run a pop-up, and more. A $50-billion industry, pop-ups have become key features of the business landscape in cities around the world. From retail shops to restaurants, a wide range of customer-facing enterprises are embracing the pop-up trend. Follow the launch and operation of a successful pop-up, and learn from the experiences of other entrepreneurs Analyze case studies that shed light on the successes and challenges that pop-ups have faced Leverage expert guidance in building your own pop-up business model Identify how the pop-up industry is changing retail, dining, and entertainment industries on a global level PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant takes a close look at the emerging pop-up industry—and at the ways in which this industry is disrupting traditional business models to make room for innovative entrepreneurs.
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Will prove indispensable to business planners and strategists, and anyone else that is curious about the future.
This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.
Innovations in Transportable Healthcare Architecture is the first book to examine the ways that healthcare architecture can provide better assistance in disaster-stricken communities. Aimed at architects and other professionals working across the disaster relief sector, it provides: An overview of the need for rapid response healthcare facilities; Global case studies which demonstrate real examples; Historical perspectives on redeployables used in past military and civilian contexts; Analysis of the advantages, challenges, and opportunities associated with offsite, premanufactured healthcare facilities and their component systems, for permanent installations or reuse on multiple sites; Planning and design considerations for transportable offsite-built healthcare architecture; State-of-the-art research on pop-up clinics, truck-based configurations, ISO container-based outpatient clinical and trauma care centres, and modularized facilities for contemporary military and civilian contexts. Innovations in Transportable Healthcare Architecture will be an invaluable reference source for architects, disaster mitigation planners, design and engineering practitioners, non-governmental medical aid organizations (NGOs), governmental health ministries, and policy specialists across the spectrum of disciplines engaged in disaster mitigation and the provision of healthcare in medically underserved communities globally.
Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.
EBOOK: Retail Marketing
Cultural Awareness in Teaching Art and Design addresses an emerging area of development in contemporary pedagogy, the fostering of cultural awareness and sensitivity in the designers of tomorrow. By offering new and unique examples of how to better educate students around issues of cultural awareness, this book presents teaching methodologies that ultimately facilitate students in becoming better, and more inclusive, art and design professionals. Today, the role of education in the addressing of social and cultural issues is increasingly seen as central to pedagogical methodologies. Through engaged teaching, experiential learning, socially orientated pedagogy or any other definition, the idea that students can and should be exposed to, and deal with, issues of importance to various stakeholders is increasingly seen as central to the teaching and learning experience – whether it be in relation to local communities, national economies, regional cultural identities or more. This is explored in a series of innovative, cross-disciplinary case studies in art and design teaching, with authors approaching questions of cultural awareness and engagement through the lenses of art history, product design, communication design, film, architecture and interior design. In presenting their pedagogical methodologies and case studies, the authors in this text offer a unique cross-disciplinary design perspective that captures the cultural and social concerns of several regions of the world: Europe, North America, Asia and Africa and the Middle East. This book will be essential reading for art and design educators and students interested in developing and applying models of cultural awareness and engagement in the classroom and studio.