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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
As a market leader, PHYSICS FOR SCIENTISTS AND ENGINEERS is one of the most powerful brands in the physics market. While preserving concise language, state-of-the-art educational pedagogy, and top-notch worked examples, the Ninth Edition highlights the Analysis Model approach to problem-solving, including brand-new Analysis Model Tutorials, written by text co-author John Jewett, and available in Enhanced WebAssign. The Analysis Model approach lays out a standard set of situations that appear in most physics problems, and serves as a bridge to help students identify the correct fundamental principle--and then the equation--to utilize in solving that problem. The unified art program and the carefully thought out problem sets also enhance the thoughtful instruction for which Raymond A. Serway and John W. Jewett, Jr. earned their reputations. The Ninth Edition of PHYSICS FOR SCIENTISTS AND ENGINEERS continues to be accompanied by Enhanced WebAssign in the most integrated text-technology offering available today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
"To guarantee students have a working knowledge of appropriate vocabulary before entering secondary school, educators need to establish an effective vocabulary program in their schools and classrooms. In Teaching Basic, Advanced, and Academic Vocabulary: A Comprehensive Framework for Elementary Instruction, author Robert J. Marzano provides elementary educators with a comprehensive framework for vocabulary instruction. Marzano defines three different tiers of vocabulary terms: (1) Tier 1 terms are those words that are frequently used in the English language, (2) Tier 2 terms appear less frequently, and (3) Tier 3 terms are specific to grade level and subject area. By organizing these terms into semantic clusters and subject areas, Marzano creates a powerful and unique approach to ensuring students build their vocabulary. By reading this book, K-5 teachers will obtain the tools and strategies needed to construct a solid foundation for literacy development in their classrooms"--
The 2nd international tagging and tracking symposium was held in San Sebastian, Spain, in October 2007, seven years after the first symposium was held in Hawaii in 2000 (Sibert and Nielsen 2001). In the intervening seven years, there have been major advances in both the capability and reliability of electronic tags and analytical approaches for geolocation of tagged animals in marine habitats. Advances such as increased data storage capacity, sensor development, and tag miniaturization have allowed researchers to track a much wider array of marine animals, not just large and charismatic species. Importantly, data returned by these tags are now being used in population analyses and movement simulations that can be directly utilized in stock assessments and other management applications. Papers in this volume are divided into three sections, the first describing insights into behavior achieved using acoustic, archival, and novel tags, the second reporting on advances in methods of geolocation, while the final section includes contributions where tag data have been used in management of marine species. Accurate documentation of animal movements and behaviors in critical marine habitats are impossible to obtain with other technologies. The management and conservation of marine species are critical in today’s changing ocean environment and as electronic tags become more accurate and functional for a diversity of organisms their application continues to grow, setting new standards in science and technology.
This book seeks to underscore the need for scientific approaches to first understanding and then managing tourist interactions with marine wildlife. It draws upon the work of leading natural and social scientists whose work serves the interests of sustainable wildlife-based marine tourism. Thus from within the natural science disciplines of marine biology, environmental science, behavioural ecology, conservation biology, and wildlife management come chapters that provide insights into the effects of human disturbance on marine wildlife, the impacts that tourists may have upon wild animals, and the management approaches to mitigating impacts that may in the long term be biologically significant. Equally from the social science disciplines of geography, sociology, management and social anthropology are drawn chapters that explore demand for marine wildlife experiences, the benefits that visitors derive from their experiences, ethical and legislative contexts, and management issues that arise when tourists interact with populations of wild animals in coastal and marine environments.
Inspired by the International White Shark Symposium in 2010, Global Perspectives on the Biology and Life History of the White Shark incorporates the most important contemporary research findings into a single peer-reviewed book. This beautifully illustrated reference represents a historic change in the context of White Shark (Carcharodon carcharias) research. Once considered one of the most poorly understood and difficult sharks to study, this timely book recognizes a new sophisticated focus on the White Shark, raising its status from obscurity to enlightenment. The Global Perspectives on the Biology and Life History of the White Shark celebrates the White Shark as the most studied shark in the sea. Within the chapters one can find new insights into a vast range of topics, such as behavior, physiology, migration patterns, habitat preferences, daily activity patterns, molecular genetics, reproductive biology and new research methods. The book also delves into population monitoring and policy options for managers and researchers.
Management of Federal Agency Disbursements (US Fiscal Service Regulation) (FISCAL) (2018 Edition) The Law Library presents the complete text of the Management of Federal Agency Disbursements (US Fiscal Service Regulation) (FISCAL) (2018 Edition). Updated as of May 29, 2018 The Department of the Treasury (Treasury), Financial Management Service (FMS), is amending its regulation to require recipients of Federal nontax payments to receive payment by electronic funds transfer (EFT), effective May 1, 2011. The effective date is delayed until March 1, 2013, for individuals receiving Federal payments by check on May 1, 2011; and for individuals who file claims for Federal benefits before May 1, 2011, and request check payments when they file. Individuals who do not choose direct deposit of their payments to an account at a financial institution would be enrolled in the Direct Express(R) Debit MasterCard(R) card program, a prepaid card program established pursuant to terms and conditions approved by FMS. Treasury waives the EFT requirement for recipients born prior to May 1, 1921, who are receiving payments by paper check on March 1, 2013; for payments not eligible for deposit to a Direct Express(R) prepaid card account; and for recipients whose Direct Express(R) card has been suspended or cancelled. In addition, this rule establishes the criteria under which a payment recipient may request a waiver if the EFT requirement creates a hardship due to his or her mental impairment or remote geographic location. This book contains: - The complete text of the Management of Federal Agency Disbursements (US Fiscal Service Regulation) (FISCAL) (2018 Edition) - A table of contents with the page number of each section
Now An Entirely New Kind Of Self-Help Guide! Take These Proven Methods, Techniques And Ideas From Drama Experts And Hollywood Stars And Use Them To Create A More Dynamic You.
This book covers the essential knowledge and skills needed by a student who is specializing in software engineering. Readers will learn principles of object orientation, software development, software modeling, software design, requirements analysis, and testing. The use of the Unified Modelling Language to develop software is taught in depth. Many concepts are illustrated using complete examples, with code written in Java.