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Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted inoculation efforts, the company seemingly crafted a product endorsement for Gardasil through its social marketing strategy and nationwide lobbying. The question is, do the ends justify the means? Crosswell and Porter use a unique combination of eye tracking data, in-depth interviews, and rhetorical analysis as they examine what happens to public trust when Big Pharma combines product marketing with awareness messaging. This book offers a platform for cross-disciplinary debate on the effects of direct-to-consumer advertising and proposes future courses of action for Big Pharma regulators and media scholars.
This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or "outside the norm". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chávez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State’s escalation of the visually horrific; and public health campaigns that use "disturbing images" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.
In 1993, President Bill Clinton presented his Health Security Act to the US Congress. The legislation was intended to reform the nation's health care system while mandating the provision of health insurance to all Americans. A number of factors influenced the genesis and demise of the Act between 1993 and 1994, including presidential politics, opposition from powerful interest groups and waning public support for the legislation. This thesis investigates whether and how race and class influenced debate over Clinton's health care reform proposal. Evidence is presented that race and class affected Clinton's decision to champion healthcare reform, lent credibility to health insurance industry advertisements opposing the president's legislation and influenced public opinion on government-financed health care, and by extension health care reform. These findings indicate that race and class may have played a role in the evolution and resolution of the 1993 to 1994 health care reform debate.
Diversity plays an important role in how people experience illness and healthcare as patients. Listening carefully to stories of how race, class, age, gender, sexuality, and disability can affect patient experience can be revealing and provide much needed change to health communication in the patienthood narrative. This book is a collection of vibrant and engaging essays by scholars of narrative methods in health communication. Each chapter takes readers into the fascinating world of patients who use stories from their personal lives to challenge us to rethink, reimagine, and reformulate what health communication means in practice. Each section of the book focuses on an important aspect of the theory and practice of the patienthood narrative. Part one explores the important ways that telling and sharing patient’s stories can lead to learning, empowerment, and advocacy. Part two explores several key forms of diversity and how they affect patienthood. Part three illustrates how personal, relational, and cultural aspects of identity intersect to shape the patient experience.
Public health policies had a profound impact on urban life in the late nineteenth and early twentieth centuries, yet relatively few people took an active interest in the formulation of these policies. In this book Marjaana Niemi examines the impact of different political aims and pressures on 'scientific' health policies through the analysis of public health programmes in two case studies, one in Birmingham and the other in Gothenburg. By examining early twentieth-century campaigns concerned with infant welfare and the prevention of tuberculosis, the book provides illuminating insights into the relationship between public health and the regulation of urban life. Not only does the book analyse the processes whereby different political aims became embedded in these 'apolitical' health campaigns, but it also highlights the important part that the campaigns played in urban politics and governance. The political aims which public health campaigns advanced are explored by comparing health policies in Britain and Sweden, where officials were part of one public health community, enjoying close links, attending the same conferences and contributing to the same journals. The problems they dealt with were often similar and in both countries health authorities claimed scientific grounds for their programmes. Yet the policies they pursued were often strikingly different. Through examination of two different national approaches, the book does justice to the full complexity of the policy-making process and illuminates the wide range of factors that affected municipal policies.
From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to the empire of spin to the scalding polemics of American campaign advertising, propaganda is back. This book provides a full and detailed analysis of the phenomenon of propaganda, its meaning, content and urgent significance. It is one of the most original works ever published on the subject. While it applies a conceptual approach to the study of propaganda, the theoretics are grounded in practice. Insightful case studies on Symbolic Government, negative campaign advertising, single issue group polemic and corporate propaganda, culminate in a vivid narrative of the role of propaganda in driving the remorseless new conflict which began on September 11 2001. Contents Part One: Defining what and reasoning why 1. A question of meaning 2. Explaining propaganda Part Two: A conceptual arrangement 3. An essential trinity: rhetoric, symbolism and myth 4. Elements of propaganda: foundations; why we need enemies; enmity in action Part Three: case studies in propaganda 5. Privatising propaganda: the rise of the single issue 6. Evangelism and corporate propaganda 7. Propaganda and the symbolic state: a British experience 8. 9-11 and war 9. Weapons of mass deception: propaganda, the media and the Iraq war Afterword - The impact of propaganda Index Nicholas O’Shaughnessy is Professor of Marketing and Communication at the University of Keele
Originally published in 1994, this important book traces the rise of film propaganda in the 20th Century, discussing specifically how film can be used to manipulate public perception and opinions. Two distinct areas are covered: war propaganda, including feature and documentary films regarding warfare; and civilian propaganda, including films that address a variety of political subjects. Although the focus is American film and American politics, this book offers insights for all those interested in the affect of film on the minds of citizens of any country or state.