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Esta obra está enmarcada dentro del Certificado de Profesionalidad COMM0112 GESTIÓN DE MARKETING Y COMUNICACIÓN, concretamente desarrollando el módulo formativo MF2185_3: Políticas de Marketing de 100 horas de duración. Los contenidos de la obra se ciñen a los epígrafes especificados para cada unidad didáctica en el RD 614/2013, de 2 de agosto. La obra pretende ser una ayuda para el profesor así como una referencia para los alumnos que podrán seguir los contenidos de manera didáctica y sencilla, aun cuando preparen el módulo a distancia u online. Su facilidad de lectura, la claridad del lenguaje, así como la simplicidad en la exposición de definiciones y contenidos, hacen de la obra un material accesible para cualquier persona que desee adentrarse o ampliar conocimientos en el área de marketing estratégico, conociendo las herramientas más utilizadas en la actualidad para aumentar los beneficios de las empresas así como implementando la parte operativa a través de un plan de marketing.
Esta obra está enmarcada dentro del Certificado de Profesionalidad COMM0112 GESTIÓN DE MARKETING Y COMUNICACIÓN, concretamente desarrollando el módulo formativo MF2185_3: Políticas de Marketing de 100 horas de duración. Los contenidos de la obra se ciñen a los epígrafes especificados para cada unidad didáctica en el RD 614/2013, de 2 de agosto. La obra pretende ser una ayuda para el profesor así como una referencia para los alumnos que podrán seguir los contenidos de manera didáctica y sencilla, aun cuando preparen el módulo a distancia u online. Su facilidad de lectura, la claridad del lenguaje, así como la simplicidad en la exposición de definiciones y contenidos, hacen de la obra un material accesible para cualquier persona que desee adentrarse o ampliar conocimientos en el área de marketing estratégico, conociendo las herramientas más utilizadas en la actualidad para aumentar los beneficios de las empresas así como implementando la parte operativa a través de un plan de marketing.
Chemical Process Engineering presents a systematic approach to solving design problems by listing the needed equations, calculating degrees-of-freedom, developing calculation procedures to generate process specifications- mostly pressures, temperatures, compositions, and flow rates- and sizing equipment. This illustrative reference/text tabulates numerous easy-to-follow calculation procedures as well as the relationships needed for sizing commonly used equipment.
This book determines adjustable parameters in mathematical models that describe steady state or dynamic systems, presenting the most important optimization methods used for parameter estimation. It focuses on the Gauss-Newton method and its modifications for systems and processes represented by algebraic or differential equation models.
This book presents an authoritative progress report that will remain germane to the topic and prove to be a substantial inspiration to further progress. It is valuable to academic and industrial practitioners of the art and science of chemical reaction and reactor engineering.
"Covers the chemistry, process chemistry, technology, engineering, and economics of methane conversion, including its environmental impact and commercial exploitation. Begins with methane's availability and increasing importance as an environmentally acceptable natural resource alternative and feedstock."
This work highlights contemporary approaches to resource utilization and provides comprehensive coverage of technological advances in residuum conversion. It illustrates state-of-the-art engineering methods for the refinement of heavy oils, bitumen, and other high-sulphur feedstocks.
Striking a balance between basic chemistry and chemical engineering, this up-to-date reference discusses important aspects of acetic acid and its major derivatives, including chemistry, methods of preparation and manufacture, and synthesis, as well as current and emerging downstream technologies.;The book provides comprehensive physical property data for compounds and their separation, including acetic acid-water separation. Describing five categories of techniques for the manufacture of acetic acid, it: examines thermophysical properties and aqueous solutions, with detailed explanations of mathematical models and correlations; supplies a critical analysis of property; outlines manufacturing costs and related economic factors; reviews the applications of acetic acid and derivatives; covers the chemistry and preparation of the derivatives; elucidates recent topics such as deicers, esters and new esterification technologies.
This reference offers an overview of the bulk and surface properties of perovskite-like structures, and provides the latest discussions on the applications of these materials and processes. It also introduces ceramic methods for the processing of perovskite-derived high Tc cuprates.;Examining every available procedure for synthesizing high-surface-area perovskite oxides, this book: delineates processing techniques for preparing perovskite-derived high-critical-temperature superconductors; illustrates the relevance of physiochemical methods to investigate bulk and surface structures of perovskite compounds; explicates the importance of surface composition in the context of catalytic behaviour; summarizes methods of changing stoichiometry; shows how to design perovskite oxides for a given purpose; reviews key solid-state properties; and presents the major applications.