Download Free Political Marketing And British Political Parties Book in PDF and EPUB Free Download. You can read online Political Marketing And British Political Parties and write the review.

Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Providing a complete up-to-date overview of the changing nature of contemporary party politics in Britain, this book draws on models of comparative politics and the latest empirical analysis to explain the capacity of British parties to adapt to a changing political environment. A number of broad themes include: the nature and extent of party competition; the internal life and organizational development of parties; the variety of evolving party systems in the United Kingdom; and the links between parties and the wider political system. The current weaknesses of party performance are addressed, and the scope of reform explained and examined. Contrary to claims of 'decline', however, the book demonstrates that party politic
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.
The study of British politics has been reinvigorated in recent years as a generation of new scholars seeks to build-upon a distinct disciplinary heritage while also exploring new empirical territory and finds much support and encouragement from previous generations in forging new grounds in relation to theory and methods. It is in this context that The Oxford Handbook of British Politics has been conceived. The central ambition of the Handbook is not just to illustrate both the breadth and depth of scholarship that is to be found within the field. It also seeks to demonstrate the vibrancy and critical self-reflection that has cultivated a much sharper and engaging, and notably less insular, approach to the terrain it seeks to explore and understand. In this emphasis on critical engagement, disciplinary evolution, and a commitment to shaping rather than re-stating the discipline The Oxford Handbook of British Politics is consciously distinctive. In showcasing the diversity now found in the analysis of British politics, the Handbook is built upon three foundations. The first principle that underpins the volume is a broad understanding of 'the political'. It covers a much broader range of topics, themes and issues than would commonly be found within a book on British politics. This emphasis on an inclusive approach also characterises the second principle that has shaped this collection - namely, diversity in relation to commissioned authors. The final principle focuses on the distinctiveness of the study of British politics. Each chapter seeks to reflect on what is distinctive- both in terms of the empirical nature of the issue of concern, and the theories and methods that have been deployed to unravel the nature and causes of the debate. The result is a unique volume that: draws-upon the intellectual strengths of the study of British politics; reflects the innate diversity and inclusiveness of the discipline; isolates certain distinctive issues and then reflects on their broader international relevance; and finally looks to the future by pointing towards emerging or overlooked areas of research.