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“I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.
Political Campaign Playbook delves into a captivating exploration of the American political landscape, detailing its author’s life’s work inside politics and government by providing readers with the industry’s most valued and guarded information in terms of operating, successful political campaigns, and getting elected to public office. Its author, David Roberts, is a long time, political campaign operative, former government, bureaucrat, entrepreneur, historian, and activist. Roberts pulls from two decades of experience, working in democratic politics for high profile Candidates and Campaigns, including President Barack Obama‘s 2008 campaign, the Democratic Congressional Campaign Committee DCCC, United States Senator Blanche Lincoln, Congressman Mark Critz, Governor Brad Henry, and Governor Mike Beebe, just to name a few. Roberts idealism emphasizes the unique and transformative impact one individual's vote can have. The book compellingly conveys the importance of transcending animosity, adhere to moral principles and governing based upon better policy instead of political expediency. The book empowers its readers to get involved and help make our world a better place. Within its pages, Roberts engages in thought-provoking discussions on multifaceted aspects of politics. Notably, Roberts cautions those interested in running for office in his introductory paragraphs. He reminds us that your life will be fundamentally altered the moment you place yourself in that arena. Political Campaign Playbook exposes and details the full range of tactics, ethical and otherwise, that can be employed to reach electoral success. Inside the book Roberts provides useful exercises and papers meant to assist candidates and campaign operatives with planning the entirety of their campaign from calculating the necessary vote totals, and win numbers, down to messaging, advertising, and the use of political attacks as strategy. Political Campaign Playbook serves as the ultimate guide to running for office and winning. It contains insightful revelations, details strategy specifics, and provides an empowering message.
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite—or perhaps because of—their apparent “policy extremism”: that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances. Kiron K. Skinner is Associate Professor of International Relations and Political Science at Carnegie Mellon University, a Research Fellow at the Hoover Institution, and a member of the Chief of Naval Operations Executive Panel and the National Security Education Board. Serhiy Kudelia is Lecturer of Politics at Kyiv-Mohyla Academy, Ukraine and advisor to Deputy Prime Minister of Ukraine. Bruce Bueno de Mesquita is Julius Silver Professor and Director of the Alexander Hamilton Center for Political Economy at New York University and a Senior Fellow at the Hoover Institution. Condoleezza Rice is on a leave of absence from Stanford University, where she was a Professor of Political Science and a Senior Fellow at the Hoover Institution. She is currently serving as U.S. Secretary of State.
Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.
It may seem like some candidates win elections simply because of their passion for an issue or their innate ability to connect with voters. In reality, successful political campaigns require a winning strategy. This compelling book gives readers an introduction to how political candidates develop campaign strategies, create a central message, develop a winning campaign team, connect with voters, and ultimately win elections. Profiles of young activists who have successfully organized people in their communities to advance a political cause provide inspiration for readers to get involved in the political process themselves.
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved