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First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and Products begins by establishing an understanding of customers' needs and moves through getting an appointment to meet them, to the moment when the sale is closed. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter. Everybody constantly makes transactions of one kind or another, so the selling process embodies a fundamental human activity -the need to persuade somebody about something, so that both parties benefit. This book will profit not only sales executives, but everyone. This unique pocket guide is a must for sales and marketing managers and students.
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.
Selling is as old as civilization itself. Put in the simplest of terms, selling is the exchange of goods and services for something of value. To financial advisors, however, the sale is often seen in a negative light, and many cringe at the word "sell." Interestingly, the same advisors who shy away from the concept of selling are often those who find themselves selling every single day! Sometimes they're even participating in the selling process multiple times throughout the day--and they may not realize it. Asking for client referrals, developing strategic alliances, seeking and talking with new prospects are all obvious parts of the selling process, but selling happens every time you remind a client why it's a good choice to do business with you, too. The fact is that most CFAs(R), CFPs(R), CPAs, and other professionals did not obtain these titles because deep down they really wanted to be in sales. Most times, their interests tend more toward data, analysis, and more solitary orientations. Selling is probably the last thing those who entered these fields were thinking of doing. They may not have considered the "people" aspect of their chosen profession; the aspect that involves sales. For this reason, and some others, turning into a salesperson seems like a negative, degrading thing. Many advisors will conjure up the picture of the slimy used-car sales guy. It's time to recognize selling as the valuable activity that it is. It is a way to: Let people know who you are and what you do well. Get your message out to those who need it. Promote your planning process, wealth management services, or investment expertise. Use your relationship skills to close new business. Take your business to the next level. If you want to grow your business, the bottom line is that you--or someone on your team--need to sell, and to sell well. This book will offer guidance on how you can sell in a comfortable and effective manner.
Another new book in the popular and original series of pictorial guides - John Oakland cuts through the complex concepts and confusing jargon associated with implementing Total Quality, and Peter Morris presents the information in his inimitable pictorial style. This book will show students and managers what they need to understand about TQM in the simplest, clearest and most memorable form. Professor John Oakland is undoubtedly the British guru of quality management. Following a successful industrial career in research and production management, he has developed a pragmatic approach to introducing TQM which he and his colleagues have used successfully in literally thousands of organizations. He is founder and Executive Chairman of OAKLAND Consulting Plc. and Head of the European Centre for TQM at the University of Bradford Management Centre. Also published by Butterworth-Heinemann are John Oakland's bestselling Total Quality Management (now in its second edition) and Cases in Total Quality Management. Peter Morris is the creative force behind the illustrations in all Butterworth-Heinemann's pictorial guides. Originally trained as an art teacher, he spent several years as an industrial designer in Canada before returning to England to design educational and training materials for the University of Sussex. His experience working on industrial contracts convinced him, quite rightly, that cartoons are frequently the best way to illustrate the abstractions of business life.
Every May, thousands descend upon the Indianapolis Motor Speedway to watch and be part of the Greatest Spectacle in Racing, the Indy 500. Millions more watch on television from around the world. All know that Indy is the biggest single day sporting event in the world, but what many do not know is that it is also a college and an institution of higher learning. For just one day a year, by attending this event, you can get a lifetime of knowledge that will take the average student years to acquire.Every year you see some of the wealthiest people from around the world bring their multi-million-dollar race teams and drivers to the track and battle it out. Sponsored by some of the world's richest companies, these Titians of business and sport duke it out for their share of the richest purse in all of racing ($13.2 million in 2017 - Winners share, at least $2.5 million).If you pay attention as the biggest of big in business do their battle, you can and will learn life and business lessons that can and will change your life forever. Now, for the first time anywhere, Author Jeff Cowan will show you exactly how to get a lifetime of learning from watching The Indy 500. In this book you will find strategies he has learned from some of the most successful business men and women regarding sales, motivation, leadership, management and life in general. Lessons any and all can and will benefit from. Be prepared to laugh, cry and most importantly, learn. The Indy 500 is more than just a great race that happens once a year. It is also the best one-day college anyone can attend.
Pulling from his 30+ years of experience running his own engineering and surveying services firm, Ed Bergeron gathers, in concise, practical, and often amusing writing, all the information an engineer or surveyor needs to know to grow their career, expand their business, manage staff and projects, understand the financial and legal aspects of their work, and conduct themselves in a professional and ethical manner when dealing with clients and colleagues. Both the fields of surveying and engineering are making strides towards advancing their stature by increasingly requiring licensure, expanding continuing education offerings, and adding elements of professional practice into all levels of education. This book presents the skills that differentiate the technician from the professional, and will serve as a tool for the advancement of the profession.
The companion follow-up to one of the bestselling Six Sigma books ever published An alarming number of Six Sigma projects are failing--not because of misuse of Six Sigma's statistical tools but because of internal politics and poor communication between team members and the rest of the organization. The Rath & Strong's Six Sigma Team Pocket Guide helps team leaders and members reverse this trend, explaining the interpersonal and political skills needed to make each Six Sigma project a success. Written in the "pocket guide" format that proved so successful with the first Rath &Strong guide, and based on the firm's popular Six Sigma training workshops, this handy reference will show Six Sigma team leaders and members how to: Get buy-in and cooperation from all levels of the organization Lead or participate in productive team meetings Plan the people/team side just as they would plan the technical side