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Plunkett's Almanac of Middle Market Companies is designed to be a time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package."Of help to business people and to business students and faculty?Should be purchased by larger public libraries and academic libraries supporting a program in business."American Reference Books Annual
Plunkett's Almanac of Middle Market Companies is designed to be a time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package."Of help to business people and to business students and faculty?Should be purchased by larger public libraries and academic libraries supporting a program in business."American Reference Books Annual
The data and areas of interest covered are intentionally broad, ranging from the costs and effectiveness of the airline sector, to emerging technology, to an in-depth look at the major firms (which we call "THE TRAVEL 300") within the many industry sectors that make up the travel and tourism system.
This carefully-researched book covers exciting trends in the dynamic technologies and business sectors comprising artificial intelligence (AI) and machine learning. Many industries have put AI to work and continue to invest very heavily in advanced development. Today, AI has synergies with many highly advanced technologies such as virtual reality, factory automation, robotics, self-driving cars, speech recognition and predictive analytics. This book includes complete details on the innovative, disruptive technologies based on artificial intelligence and machine learning, plus our analysis of the practical applications of AI that will lead to exciting new products and services over the mid-term. This reference tool includes statistical tables and thorough market discussions, as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. The corporate section includes our proprietary, in-depth profiles of over 300 leading companies in all facets of artificial intelligence, both public and private, U.S. and international. Here you'll find complete profiles of companies that are making news today--the largest, most successful corporations in the AI business and related sectors. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
The investment industry is increasingly a global business. This is partly due to the needs of multinational corporations to obtain financing in more than one nation. Cross-border investments and acquisitions continue at a rapid pace. The asset management business is becoming larger, more complex and more competitive, while hedge funds and private equity dominate large portions of the industry. This carefully researched book is a complete investments, securities and asset management market research and business intelligence tool--everything you need to know about the business of investments, including: investment banking, stock brokers, discount brokers, online trading, trends in financial information technologies, asset management, stock ownership by individuals and households, 401(k)s and pension plans, mutual funds, ETFs, ECNs and exchanges. The book includes vital industry statistics; a glossary; industry contacts such as industry associations and government agencies; and our profiles of 400 leading global firms in the investment and asset management business, both public and private. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
"Plunkett demonstrates that we are on the verge of a period of major economic growth, and presents a panorama of carefully documented developments in areas including energy, health care, education, demographics, global trade, evolving consumer habits, technologies and the rapidly-growing global middle class."[Source inconnue].
Plunkett's Companion to the Almanac of American Employers is the perfect complement to the highly-regarded main volume of The Almanac of American Employers. This mid-size firms companion book covers employers of all types from 100 to 2,500 employees in size (while the main volume covers companies of 2,500 or more employees). No other source provides this book's easy-to-understand comparisons of growth, corporate culture, salaries, benefits, pension plans and profit sharing at mid-size corporations. The book contains profiles of highly successful companies that are of vital importance to job-seekers of all types. You'll see the financial record of each firm, along with the impact of earnings, sales and growth plans on each company's potential to provide a lucrative and lasting employment opportunity. Tens of thousands of pieces of information have been researched for each corporation and are presented in a format that can be easily understood by job seekers. Includes employer research tips, employment trends and job market statistics. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.