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Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.
The creator of the Unmistakable Creative podcast makes a counterintuitive argument: By focusing your creative work on pleasing yourself, you can increase your productivity, happiness, and (eventually, paradoxically) the size of your audience. Creating for your own pleasure--whether you're writing a novel, composing songs, or painting a landscape--can seem pointless. It's tempting to focus on pursuing money and fame, rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life, rather than being a source of joy. Rao, host of the podcast The Unmistakable Creative, argues that we should counter this thinking by intentionally creating art for ourselves alone--an audience of one. In this book he shares the fascinating true stories of creatives who took this path, along with actionable tips and the research of creativity experts. You'll learn, for example: How Oprah's intentional focus on her own work rather than the opinions of everyone else catapulted her into one of the most popular talk shows of all time. How being process-driven can not only help you produce more work, but can make you happier outside of your creative time. How to put together a creative "team of rivals" whose feedback can help you hone your craft and filter out useless feedback. By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community.
President Ronald Reagan taught James Rosebush to be an impactful speaker. Now he's going to teach you. Public speaking isn't easy. Just ask anyone who's ever blown a sales pitch, failed a class, or fumbled their way through a presentation because they froze up or couldn't find the right words. No wonder more than 75 percent of people in the United States suffer from Glossophobia, the fear of speaking in front of crowds. Luckily, public speaking isn't some innate ability. It's a skill. And given the right amount of time, energy, and perseverance, anyone can learn how it's done. In Winning Your Audience, James Rosebush draws on several decades of experience working with presidents, politicians, and business leaders to write his own manual for delivering a message with confidence. He looks back on the lessons he learned travelling the world with President Ronald Reagan, whom he served under for five years in the White House, and lays out the keys to "the Reagan speech template": Question, Inform, Inspire, Ask. Rosebush also studies some of the great political orators of our time. Vital lessons from the likes of Winston Churchill, Abraham Lincoln, Frederick Douglass, and President Donald Trump are distilled down to a few simple rules. Among them are:· Be authentic· Know yourself· Practice and rehearse...and then do it again · Don't care what your mother thinks of you No matter what kind of speeches, toasts, or presentations you have to give, this book can help. Use it like a textbook. Write in the margins. Tear out pages. Winning Your Audience can make even the most timid speakers among us into a genuine leaders. Read it now and learn how to win your audience.
Rule the Room is the product of Jason Teteak’s twenty-year experience as a trainer and coach. His thoroughly tested advice covers every presenter’s concerns, from hooking the audience immediately to entertaining them, and from overcoming your fears to handling questions. He covers every base—content creation, delivery, audience management— with an overview plus step-by-step instructions, review exercises, and scores of specific and practical tips. Whether you want to persuade, motivate, teach, or inspire, Rule the Room can be your guide.
50 Scientifically-Supported Techniques to Create More Confident and Compelling Speakers
Andras Schiff is one of the most important pianists of our time. This stimulating memoir will appeal to a broad readership because of the fluent and accessible way he speaks about music, and of course through his inimitable art of making music out of silence. Far from being well-known just for his brilliant musicianship, Sir Andras has also received international attention by taking a public stand against nationalistic and racist attitudes, and by refusing to perform in Haider's Austria, or Orban's Hungary. In the first part of his book, Schiff discusses with the esteemed author and columnist Martin Meyer his artistic principles, playing techniques, musical interpretations and his professional experiences as a performer and conductor. In the second part, Schiff tells the story of his family and his life, from memories of the Holocaust to his political engagement in the present. He discusses music and politics, including his thoughts on Communism and global capitalism; and his enlightening experiences in Budapest, London and Florence. He also offers his insights into great composers such as Bach and Mozart, and his interpretations of key works for piano. MUSIC COMES OUT OF SILENCE will delight Andras Schiff's multitude of admirers, whilst attracting many readers who are as yet unfamiliar with his genius.
At some point in your life, you'll be asked to make a speech.But the problem is you're skeptical about your own ability to deliver. It's way outside your comfort zone. You're not exactly sure how to prepare a speech. And it feels like only some people are given the gift of public speaking, and you're not one of them.But I believe ANYONE can become a better public speaker, no matter who they are.I understand feeling uncomfortable about giving a talk.Don't worry. I've done over 1,000 presentations in a span of 9 years.You may think it's natural talent.But I believe it's because I've done it a thousand times.This is what I learned in my 9 years of my speaking:Step 1: Get Fearless. Take a deep breath, and say, "it's not about me, it's about my audience." People get scared about public speaking because they're too self-conscious about messing up. The truth is you can do it.Step 2: Get Focused. Read my book, Speak Like Magic. You'll learn six easy-to-do steps for designing and delivering powerful presentations.Step 3: Be Fantastic. When you follow the steps in the book, you'll create a high-impact presentation to connect with your audience and feel more comfortable.Stop overthinking it.You'll go from a nervous speaker to a confident communicator. People will remember you because you made it about them.Order your copy of Speak Like Magic today.
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience—not just with your brain but with your body. In this book, he draws from more than 20 years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part process—focusing on content development, rehearsal, and delivery—that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.