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Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Climate change continues to impact our health and safety, the economy, and natural systems. With climate-related protections and programs under attack at the federal level, it is critical for cities to address climate impacts locally. Every day there are new examples of cities approaching the challenge of climate change in creative and innovative ways—from rethinking transportation, to greening city buildings, to protecting against sea-level rise. Climate Action Planning is designed to help planners, municipal staff and officials, citizens and others working at local levels to develop and implement plans to mitigate a community's greenhouse gas emissions and increase the resilience of communities against climate change impacts. This fully revised and expanded edition goes well beyond climate action plans to examine the mix of policy and planning instruments available to every community. Boswell, Greve, and Seale also look at process and communication: How does a community bring diverse voices to the table? What do recent examples and research tell us about successful communication strategies? Climate Action Planning brings in new examples of implemented projects to highlight what has worked and the challenges that remain. A completely new chapter on vulnerability assessment will help each community to identify their greatest risks and opportunities. Sections on land use and transportation have been expanded to reflect their growing contribution to greenhouse gas emissions. The guidance in the book is put in context of international, national, and state mandates and goals. Climate Action Planning is the most comprehensive book on the state of the art, science, and practice of local climate action planning. It should be a first stop for any local government interested in addressing climate change.
Why is it that some people consistently seem to get more done than others? The answer is that they know how to set specific, achievable goals for themselves...and then follow through on them. This revised and updated edition of Goal Setting features worksheets, quizzes, and other practical tools, giving readers powerful techniques they can use to set a goal, make a plan, and acquire the resources and power necessary to achieve their objective. The book shows readers how to:act upon their objectives in a precise, targeted way • recognize obstacles and overcome them • become more assertive • change counterproductive behavior • establish priorities • make the most of their timeAchieving goals takes hard work and discipline. This expanded edition of Goal Setting gives readers the tools and techniques to accomplish anything.
A practical guide and compass to creating a life with purpose, full of timeless wisdom from a successful agriculture CEO and leader who navigated his own transitions toward action with meaning. Most people live with no plan until they come to a day when they question everything. Money, status, power . . . suddenly all pale in comparison to the need for meaning. At that point, getting a plan is everything. Randy Linville was CEO of a global company when he came to his struggle between money and meaning. This is the story of what he learned on the road to true purpose and satisfaction. Don’t expect a typical CEO memoir. Plan of Action is less about Linville’s career than the accumulated wisdom that got him through it and is taking him beyond. From a front-row seat in the business world, and with spiritual insight that transcends business, readers of Plan of Action gain practical wisdom in a refreshing perspective. Linville reveals how a Kansas farmer’s son became CEO of a global company . . . and a cynic became a believer. Plan of Action chapters form four sections: Reboot, Resolve, Respond, and Recharge: REBOOT Dream Again: An End to Smoldering Discontentment Learn to Pray: This Day and in Eternity Innovate: Old Steps, New Dance RESOLVE Choose: God’s Will and Your Call Be Intentional: In Writing Focus: Right Work, Right Time RESPOND Go Together: The Outsized Power of Shared Purpose Be Bold: Do Things That Take Your Breath Away Master the Daily: Readiness is Stewardship RECHARGE Pause to Advance: Look, Listen, Rest Pay Wisdom Forward: Leave More Than Silence Practice Gratitude: Of Masters, Mentors, and Peers Plan of Action is ideal for college graduates just beginning their careers and for the mid-career executive wanting purpose-filled work. Christian business leaders, pastors, ministry leaders, life coaches, and career counselors will all find Plan of Action a helpful resource for themselves—and for the colleagues, students, mentees, and friends they counsel. Plan of Action is an indispensable compass—a guidebook of leading voices and hard-won markers on the road to dreams that come true and stay that way.
Climate change is a global problem, but the problem begins locally. Cities consume 75% of the world's energy and emit 80% of the world's greenhouse gases. Changing the way we build and operate our cities can have major effects on greenhouse gas emissions. Fortunately, communities across the U.S. are responding to the climate change problem by making plans that assess their contribution to greenhouse gas emissions and specify actions they will take to reduce these emissions. This is the first book designed to help planners, municipal staff and officials, citizens and others working at local levels to develop Climate Action Plans. CAPs are strategic plans that establish policies and programs for mitigating a community's greenhouse gas (GHGs) emissions. They typically focus on transportation, energy use, and solid waste, and often differentiate between community-wide actions and municipal agency actions. CAPs are usually based on GHG emissions inventories, which indentify the sources of emissions from the community and quantify the amounts. Additionally, many CAPs include a section addressing adaptation-how the community will respond to the impacts of climate change on the community, such as increased flooding, extended drought, or sea level rise. With examples drawn from actual plans, Local Climate Action Planning guides preparers of CAPs through the entire plan development process, identifying the key considerations and choices that must be made in order to assure that a plan is both workable and effective.
The meltdown of stalwart companies from AIG to JAL to Lehman and government crises from Greece to Spain make it abundantly clear: With economic uncertainty and rapid innovation, empowered consumers and free agents, and the constant pressure to be faster, better and cheaper, the established wisdom on strategic planning works no more. Once hailed as “brilliant” by experts, it is the very approach that got so many companies into the mess in the first place. This path-breaking book shows how successful organizations of all stripes transformed their strategy paradigm based on Strategy-In-Action and the power of human capital: standing in the future, listening for vital intelligence in far-flung locations, giving voice to dissenting views, maximizing ownership by stakeholders, especially implementers, getting quick wins and screening out losers quickly in the action. Above all, successful companies of all sizes have ended the long-standing divorce of strategy—hatched by a select few behind closed doors—from action, the supreme test of strategy. Dr. Thomas D. Zweifel, strategy and performance expert, gamechanger and author of seven leadership books such as "Communicate or Die," "Culture Clash 2," "Leadership in 100 Days" and the award-winning "The Rabbi and the CEO," has teamed up with Edward J. Borey, CEO, corporate strategist and turnaround guru. Together, they bring to bear their combined half-century experience in innovating strategy design and execution at Fortune 500, midsize enterprises and startups as well as large public-sector and UN agencies. The result: a turn-key methodology for senior managers who need adaptive and people-centered strategy that yields quick wins and stands the test of time.
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better--and smarter--solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.
Times have changed and the rules have changed, but financial security is still the goal. Do you know how to get there? There is a new reality out there—a new normal. What was once certain—that you would be able to retire comfortably, that you would pay for your kids’ education, that your home would appreciate in value—is no longer a sure thing. So much has changed on the financial landscape that it’s hard to know which moves are the right ones to make. Suze Orman’s million-copy bestselling financial action plan—fully revised and updated—will show you the way. NEW TIMES CALL FOR NEW RULES—AND THIS IS WHAT SUZE ORMAN’S ACTION PLANDELIVERS: • up-to-date information on new legislation that could affect how you will achieve your financial goals • an explanation of new FICO practices, and a new strategy for dealing with credit cards when you’re trying to get out of debt • sound advice about rebuidling your retirement plan, and what to do if you’re already retired • guidance on how to live within your means, and strategies to keep you on the path to achieving your goals in this new age of financial honesty PLUS AN ALL-NEW CHAPTER ON KIDS AND MONEY—how to give your kids a solid financial education, no matter their age!
Your Financial Action Plan outlines twelve simple steps that will improve your level of financial literacy as well as help you forge the financial future you desire. Today, financial knowledge means financial power, and in Your Financial Action Plan, you'll be introduced to the important personal financial issues that affect your life. With this book as your guide, you'll learn how to: * Make the most of your mortgage * Maintain a good credit rating * Build your retirement savings * Negotiate with your local bank to get the best deals * Navigate the ins and outs of insurance * Create a will * Handle tax deductions and credits * And much more Filled with practical guidance and extensive expertise, Your Financial Action Plan will help you build the type of financial life you've always wanted.
"Finally a book that contextualizes community and neighborhood development and planning in a progressive but realist fashion. Peterman provides community and neighborhood planners with preassessment criteria and a methodological tool-kit to help ensure future success. This book is invaluable to neighborhood and community development planning courses and will provide a useful adjunct to social planning and social work courses." --Mickey Lauria, University of New Orleans "Bill Peterman has written a passionate treatise on neighborhood planning tempered by more than 20 years of front line experience. The result is a powerful praxis that can guide planners, community activists, and theoreticians who are concerned with making community-building a reality." --Barbara Ferman, Professor of Political Science, Temple University "Bill Peterman′s critical analysis of the strengths and weaknesses of America′s expanding community development movement should be required reading for all community activists, urban planners, policy analysts and municipal officials! Peterman′s rich insights and thoughtful recommendations regarding how community-based planning and development can lead to a broader popular movement for greater social equality deserve the immediate attention of all those concerned about the future of U. S. cities." --Kenneth M. Reardon, Associate Professor in Urban and Regional Planning, University of Illinois at Urbana-Champaign " Bill Peterman offers important insights from his long experience in Chicago on neighborhood planning and community-based development. His case studies offer very useful lessons on success and failure. This is a valuable addition to the literature on urban neighborhoods." --W. Dennis Keating Professor and Associate Dean College of Urban Affairs, Cleveland State University This book explores the promise and limits of bottom-up, grass-roots strategies of community organizing, development, and planning as blueprints for successful revitalization and maintenance of urban neighborhoods. Peterman proposes conditions that need to be met for bottom-up strategies to succeed. Successful neighborhood development depends not only on local actions, but also on the ability of local groups to marshal resources and political will at levels above that of the neighborhood itself. While he supports community-based initiatives, he argues that there are limits to what can be accomplished exclusively at the grass-roots level, where most efforts fail. Neighborhood Planning and Community-Based Development should be of special interest to individuals who are directly involved in neighborhood planning and development activities. With case studies that include the issues of gentrification, public housing, government-sponsored development of sports facilities, housing management control and racial diversity, the book takes a look at accomplishing successful neighborhood-based planning and development.