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Study of current trends in the packaging industry in the USA and the contribution thereof to profitability in the retail trade - includes economic implications and technical aspects of packaging (incl. Containerisation), Innovation in materials and design, marketing techniques, etc.
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Includes entries for maps and atlases.
How we design our cities over the next four decades will be critical for our planet. If we continue to spill excessive greenhouse gas into the atmosphere, we will run out of time to keep our global temperature from increasing. Since approximately 80% of greenhouse gases come from cities, it follows that in the design of cities lies the fate of the world. As urban designers respond to the critical issue of climate change they must also address three cresting cultural waves: the worldwide rural-to-urban migration; the collapse of global fertility rates; and the disappearance of the middle class. In Five Rules for Tomorrow’s Cities, planning and design expert Patrick Condon explains how urban designers can assimilate these interconnected changes into their work. Condon shows how the very things that constrain cities—climate change, migration, financial stress, population change—could actually enable the emergence of a more equitable and resource-efficient city. He provides five rules for urban designers: (1) See the City as a System; (2) Recognize Patterns in the Urban Environment; (3) Apply Lighter, Greener, Smarter Infrastructure; (4) Strengthen Social and Economic Urban Resilience; and (5) Adapt to Shifts in Jobs, Retail, and Wages. In Five Rules for Tomorrow’s Cities, Condon provides grounded and financially feasible design examples for tomorrow’s sustainable cities, and the design tools needed to achieve them.