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Every product started as an idea, a thought in someone's mind. Thousands or even millions of people had the same idea, and one of those ideas became a reality. Not because it was the best idea, but because its creator had the courage and confidence to share it. It wasn't necessarily the best idea. It was the best pitched. This book is called The Pitching Bible because it contains everything you need to know to develop your skills as an engaging and compelling presenter. It won't teach you how to design computer slides because they are not the pitch. You are the message. You are the product. You are the pitch. By reading, and taking to heart, these principles, you will be better at what you do. If you read this book, think, "that doesn't apply to me", or, "I've already tried that" and do nothing, then it won't work. These seven secrets, born out of the lectures that I have delivered all over the world, are the distillation of my years of real life, front line experience. I've discovered the hard way what works, and after spending many years training and coaching people in developing the perfect pitch, it's time for me to share these secrets with you. This book will not make your ideas any better. It probably won't make you have your ideas any sooner, although with more confidence, you might well find yourself pitching your ideas much sooner than you would have done. This book will definitely help you to get your ideas across more effectively, and because of that, this book contains the Seven Secrets to your competitive advantage.
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay…) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching. Brilliant outcomes: It eliminates the possibility of doing a 'bad' pitch It will help readers get the content and preparation spot on by focusing on the needs of the audience. It will help give readers tons of confidence so they’ll not only deliver brilliant pitches, but they’ll be eager to pitch time and time again.
Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.
If you are an audio professional needing a complete reference to the complex world of plug-ins and virtual instruments, look no further. Mike Collins, author of Pro Tools for Music Production, has meticulously surveyed the scene, showing what's available and how they integrate into the various host platforms. The book explains the differences between TDM, RTS, MAS and VST plug-ins, how they can be used with different MIDI + Audio programs and shows the range of options available. It also explains virtual instruments and how these can be used as either plug-ins or stand alone products. A must for every recording studio. The book combines explanations, overviews and key concepts with practical considerations and hands-on examples. The reader will gain a broad understanding of the options available, how they work and the possibilities for integration with systems as well as the end result. The book also includes a section on how to write your own plug-ins and a suggested standard plug-ins portfolio for those wanting to get started quickly.
Are you a bobo or a wombat? Are you tempted by infobia or to kick dead whales up the beach? If your answer to any of these questions is 'What are you talking about?', then you definitely need a copy of Shoot the Puppy. Amusing, informative and newly updated for 2007, it guides the reader through the ever-growing heap of contemporary jargon from around the English-speaking world, showing where it comes from, what it means, and what it tells us about our contemporary world.
Adamdong Klosterhagen, a lovable eccentric and self-proclaimed scientist, has a goal of resuscitating one of his frozen animals. Assisted in his endeavors by his sex-obsessed companion, Ophelia Rass, and wacky dentist friend, Jackson P. Langworthy, he brings to life a squirrel who manifests itself as life-size species named Pascal Dillday, a world-wise character in one of his many reincarnations. Throw into this dizzy mix a live-in cheerleader and an IRS agent who comes to collect back taxes and you have a madcap romp of outrageous proportions.
Let the one and only Dr. Joe battle pseudoscience and cast a life preserver out to all those drowning in a sea of misinformation “Ultimately, the author successfully demonstrates how claims should be queried and analyzed before they are accepted.” — Library Journal We are in a crisis. A tsunami of misinformation and disinformation is threatening to engulf evidence-based science. While quackery — loosely defined as the spread of false “knowledge,” often accompanied by various versions of “snake oil” — is not a novel phenomenon, it has never posed as great a threat to public health as today. COVID-19 has unleashed an unprecedented flurry of destructive information that has fueled vaccine hesitancy and has steered people toward unproven therapies. Conspiracy theorists have served up a distasteful menu of twisted facts that create distrust in science. In Quack Quack, Dr. Joe Schwarcz, who has been battling flimflam for decades, focuses on the deluge of anecdotes, cherry-picked data, pseudoscientific nonsense, and seductive baseless health claims that undermine efforts to educate the public about evidence-based science. The wide scope of the topics drawn from past and present aims to cast a life preserver to people drowning in a sea of misinformation.2022
Storyteller Skills for Speeches, Pitch Meetings, and Everyday Life “Raw, funny and hugely practical—JP shares insights and secrets from decades of helping an incredible range of people tell their story with confidence and style. Now you can too.”—Adam Spencer, Australian comedian, media personality and prolific author Transform into a powerful public speaker that audiences love! For entrepreneurs, creatives, or anyone who needs to communicate authentically with their audience, Winning the Room is the public speaking book for you. Win in every room. Cultivate an authentic connection with your audience, no matter what. Conquer your public speaking fears, learn how to be likable, how to present for work, how to give compelling pitch meetings, and how to be a person who wins through highly effective communication techniques. Winning the Room teaches public speaking skills applicable to everybody, in any situation. Become a great public speaker with guidance from an expert. Do you get nervous before a presentation? Do you find yourself rambling and losing your point? In Winning the Room, award winning creative and communications director, thought leader, and author Jonathan Pease (JP) uses road-tested techniques to take you on a fun, yet practical journey to becoming a fearless storyteller people buy from—emotionally and financially. In Winning the Room, find: A tight, actionable, and memorable system for how to build trust and be great at different types of public speaking moments How to turn nervous energy into passion and charisma that people engage with How to apply these skills to various settings like keynotes, pitch meetings, presentations, and everyday conversations with friends and family If you liked Cues, Everyday Business Storytelling, or Your Story Well Told, you’ll love Winning the Room.
Here is the fascinating though ofttimes shady history of the medicine show, an American show-business institution that dispensed hoopla and nostrums to a credulous clientele. When medicine shows died out, the nation lost one of its most rollicking entertainments.