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A 270-page time travel along the routes that led to the birth of Globalization, contributing robust evidence regarding the pioneering role of the Portuguese in this important chapter in the evolution of the world system. The Portuguese alone originated the maritime routes on a global scale and this feat will remain recorded in human history for the millennia to come. INNOVATION & STRATEGY IN MODERN HISTORY The world system’s telltale signature unveils the emergence of the first globalizing power Five main theses are defended in this book: • History is not a mere accumulation of past facts, the fruit of chance and uncertainty, and the Science of History is not a simplistic narrative of past ‘stories.’ • Globalization is an evolutionary and irreversible process, initially conceived in China around the 10th century, and born with the Portuguese Discoveries movement in the 15th and 16th centuries. • The Portuguese were pioneers in the process that led to the transition to a true global system of cultural and commercial exchange. • The application of systemic methodology to the analysis of History allows for the construction of viable future scenarios. • There is an inheritance from the Portuguese generations active during the apex period between the 15th and 16th centuries (the “Discoveries Matrix”), as well as a portfolio of acquired knowledge regarding this country’s capacity for resilience and its historical relationship to some of the emerging 21st century powers.
In The Darker Nations, Vijay Prashad provided an intellectual history of the Third World and told the story of the rise and fall of the Non-Aligned Movement. With The Poorer Nations, Prashad takes up the story where he left it. Since the ’70s, the countries of the Global South have struggled to express themselves politically. Prashad analyzes the failures of neoliberalism, as well as the rise of the BRIC countries, the Group of 12, the World Social Forum, the Latin American revolutionary revival—in short, all the efforts to create alternatives to the neoliberal project advanced militarily by the US and its allies, among whom number the IMF, the World Bank, the WTO, and other economic instruments of the powerful.A true global history, The Poorer Nations is informed by interviews with leading players such as senior UN officials, as well as Prashad’s pioneering research into archives of the Julius Nyerere–led South Commission.
Existing textbooks on international relations treat history in a cursory fashion and perpetuate a Euro-centric perspective. This textbook pioneers a new approach by historicizing the material traditionally taught in International Relations courses, and by explicitly focusing on non-European cases, debates and issues. The volume is divided into three parts. The first part focuses on the international systems that traditionally existed in Europe, East Asia, pre-Columbian Central and South America, Africa and Polynesia. The second part discusses the ways in which these international systems were brought into contact with each other through the agency of Mongols in Central Asia, Arabs in the Mediterranean and the Indian Ocean, Indic and Sinic societies in South East Asia, and the Europeans through their travels and colonial expansion. The concluding section concerns contemporary issues: the processes of decolonization, neo-colonialism and globalization – and their consequences on contemporary society. History of International Relations provides a unique textbook for undergraduate and graduate students of international relations, and anybody interested in international relations theory, history, and contemporary politics.
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
The first comprehensive overview of the innovative new discipline of global history Until very recently, historians have looked at the past with the tools of the nineteenth century. But globalization has fundamentally altered our ways of knowing, and it is no longer possible to study nations in isolation or to understand world history as emanating from the West. This book reveals why the discipline of global history has emerged as the most dynamic and innovative field in history—one that takes the connectedness of the world as its point of departure, and that poses a fundamental challenge to the premises and methods of history as we know it. What Is Global History? provides a comprehensive overview of this exciting new approach to history. The book addresses some of the biggest questions the discipline will face in the twenty-first century: How does global history differ from other interpretations of world history? How do we write a global history that is not Eurocentric yet does not fall into the trap of creating new centrisms? How can historians compare different societies and establish compatibility across space? What are the politics of global history? This in-depth and accessible book also explores the limits of the new paradigm and even its dangers, the question of whom global history should be written for, and much more. Written by a leading expert in the field, What Is Global History? shows how, by understanding the world's past as an integrated whole, historians can remap the terrain of their discipline for our globalized present.
George Louis Beer Prize Winner Wallace K. Ferguson Prize Finalist A Marginal Revolution Book of the Year “A groundbreaking contribution...Intellectual history at its best.” —Stephen Wertheim, Foreign Affairs Neoliberals hate the state. Or do they? In the first intellectual history of neoliberal globalism, Quinn Slobodian follows a group of thinkers from the ashes of the Habsburg Empire to the creation of the World Trade Organization to show that neoliberalism emerged less to shrink government and abolish regulations than to redeploy them at a global level. It was a project that changed the world, but was also undermined time and again by the relentless change and social injustice that accompanied it. “Slobodian’s lucidly written intellectual history traces the ideas of a group of Western thinkers who sought to create, against a backdrop of anarchy, globally applicable economic rules. Their attempt, it turns out, succeeded all too well.” —Pankaj Mishra, Bloomberg Opinion “Fascinating, innovative...Slobodian has underlined the profound conservatism of the first generation of neoliberals and their fundamental hostility to democracy.” —Adam Tooze, Dissent “The definitive history of neoliberalism as a political project.” —Boston Review
This book presents an alternative theory of globalization that derives not from the dominant perspective of the West, from which this process emerged, but from the critical vantage point of the Third World, which has borne the heaviest burdens of globalization. It offers a critical and uniquely first-hand perspective that is lacking not only from the apologists of Western hegemony, but from most scholars writing against this hegemony from within the globalizing world. Renowned throughout Latin America and parts of Europe, the author, Brazilian geographer Milton Santos, has long been for the most part inaccessible to the English-speaking world. Only one of his books, The Shared Space: The Two Circuits of the Urban Economy in Underdeveloped Countries, published in 1975, has been translated into English; nevertheless, the works of Santos's most important phase, from the 1980s until his death in 2001, have remained unavailable to English readers. With the translation of Toward an Other Globalization, one of the last works published in Santos’s lifetime, this situation has finally been rectified. In this book, Santos argues that we must consider globalization in three different senses: globalization as a fable (the world as globalizing agents make us believe), as perversity (the world as it is presently, in the throes of globalization), and as possibility (the world as it could be). What emerges from the analysis of these three senses is an alternative theory of globalization rooted in the perspective of the so-called Global South. Santos concludes his text with a message that is optimistic, but in no way naïve. What he offers instead is a revolutionary optimism and, indeed, an other globalization.
By addressing the major contemporary challenges to globalization, this study explains why and how the global continues to matter in our unsettled world.
"In Planet Taco, Jeffrey Pilcher traces the historical origins and evolution of Mexico's national cuisine, explores its incarnation as a Mexican American fast-food, shows how surfers became global pioneers of Mexican food, and how Corona beer conquered the world. Pilcher is particularly enlightening on what the history of Mexican food reveals about the uneasy relationship between globalization and authenticity. The burritos and taco shells that many people think of as Mexican were actually created in the United States. But Pilcher argues that the contemporary struggle between globalization and national sovereignty to determine the authenticity of Mexican food goes back hundreds of years. During the nineteenth century, Mexicans searching for a national cuisine were torn between nostalgic "Creole" Hispanic dishes of the past and French haute cuisine, the global food of the day. Indigenous foods were scorned as unfit for civilized tables. Only when Mexican American dishes were appropriated by the fast food industry and carried around the world did Mexican elites rediscover the foods of the ancient Maya and Aztecs and embrace the indigenous roots of their national cuisine"--
An insider's view of China's under-the-radar, globally competitive innovators. Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace. In this book, Mark Greeven, George Yip, and Wei Wei offer an insider's view of China's under-the-radar, globally competitive innovators. The authors, all experts on Chinese innovation, distinguish four types of innovators in China: pioneers, large companies that are globally known; hidden champions, midsize enterprises that are market leaders in their niches; underdogs, technology-driven ventures with significant intellectual property; and changemakers, newer firms characterized by digital disruption, exponential growth, and cross-industry innovations. They investigate what kinds of innovations these companies develop (product, process, or business model), their competitive strategies, and key drivers of innovation. They identify six typical ways Chinese entrepreneurs innovate, including swarm innovation (collectively pursuing opportunities) and rapid centralized decision making. Finally, they look at how Chinese innovators are going global, whether building R&D networks internationally or exporting disruptive business models. The book includes many examples of Chinese innovators and innovations, drawn from a range of companies—from pioneers to changemakers—including Alibaba, Haier, Hikvision, Malong Technology, Weihua Solar, Mobike, and Cheetah Mobile. Greeven, Yip, and Wei offer an essential guide to what makes China a heavyweight competitor in the global marketplace.