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From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up your shooting and editing processes. With over 70 color images showing real-world examples, screen shots and diagrams, you'll learn the principles that Nathan Cool and many other professional real estate photographers apply to their work. Far from being a dry academic tome, this book shows practical techniques that prove profitable for a real estate photography business. See how you can stand out from today's crowd of camera clickers and show clients you charge like a pro because you shoot like one.
Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this book, Ron Castle introduces you to the skills you need to succeed in real estate photography. You’ll gain insight into some basics of the business, and you’ll learn what kind of equipment you’ll need to do the job. You’ll also learn what and what NOT to photograph, work to produce strong compositions, and find suggestions for an efficient and effective post-processing workflow. The later chapters will consist of several sample home shoots. These images and their captions will provide helpful suggestions and perspectives on what a typical “real-world” real estate shoot entails.
An overview of indoor photography suitable for both professional photographers and serious amateurs includes tips and lessons on lighting, location, and other techniques essential to achieving stunning results with both traditional and digital equipment. Original.
The core goal of photography is representing subjects that have depth and texture in a medium that inherently lacks both those qualities, and this book shows the best way to rise to that challenge: through the careful application and capture of lighting. It demonstrates how to accentuate or minimize textures, add or subtract highlights, and create or combat shadows to showcase the subjects in the best way and create the illusion of a third dimension in the images. Exploring techniques for lighting portraits, still-life subjects, nature images, and architectural shots, both studio and location lighting are covered in detail. The book teaches photographers how to study their subjectsÑwith all of the textures, colors, shapes, and surfaces they haveÑthen visualize the image as a finished photograph before the photography actually begins. With chapters that thoroughly cover the science of lighting and visualization, photographers can apply that knowledge and successfully create artful images.
With virtual tours on the rise in 2020, Nathan Cool's latest book is a timely resource showing how you can photograph, create, and host 360 virtual tours, in more ways than one. Using either inexpensive portable cameras or high-end DSLRs, Nathan shows the steps involved with 360 photography and how to optimize various techniques to fit your real estate photography business. Nathan covers gear, compositions, photography techniques, hosting services and options, editing practices, workflows, software, and pricing calculations to guide you through photographing and publishing 360 virtual tours. This book builds on techniques in Nathan's interior real estate photography book so that you can optionally incorporate flash and high-end editing for impressively impactful tours. By using the professional techniques in this seventh book in Nathan's real estate photography series, you can show your clients that when it comes to providing virtual tours, you're not a consumer with a camera; but instead, you're a pro.
A vibrantly illustrated exploration of the creative, inclusive, and inspiring movement happening in today’s Southern interior design The American South is a place steeped in history and tradition. We think of sweet tea, thick drawls, and even thicker summer air. It is also a place with a fraught history, complicated social norms, and dated perspectives. Yet among the makers and artists of the South, there is a powerful movement afoot. Alyssa Rosenheck shines a much-needed spotlight on a burgeoning community of people who are taking what’s beloved, inherent, and honored in the South and making it their own. The New Southern Style tours more than 30 homes and includes interviews with the designers, artists, and creative entrepreneurs who are reinventing Southern design and culture. This beautifully illustrated book is sure to inspire the home and soul.
First published in 1992 to wide critical acclaim, Pictures From Home is Larry Sultan's pendant to his parents. Sultan returned home to Southern California periodically in the 1980s and the decade-long sequence moves between registers, combining contemporary photographs with film stills from home movies, fragments of conversation, Sultan's own writings and other memorabilia. The result is a narrative collage in which the boundary between the documentary and the staged becomes increasingly ambiguous. Simultaneously the distance usually maintained between the photographer and his subjects also slips in an exchange of dialogue and emotion that is unique to this work. Significantly increasing the page count of the original book, this MACK design of Pictures From Home clarifies the multiplicity of voices - both textual and pictorial - in order to afford a fresh perspective of this seminal body of work -- Provided by the publisher.
FOR SALE: From the creator of the viral blog sensation TerribleRealEstateAgentPhotos.com, a book of the most baffling property photographs ever taken. With over 100 previously unpublished photos, early viewing is STRONGLY recommended. The mantra 'location, location, location' often concerns buying a house, but some estate agents would do well to apply it to their photography. Should one, for instance, locate the camera in front of a fossilised garden chair? An overflowing ash tray? An elderly relative hustling out of shot? Has thought been spared for the location of that dirty underwear? Those psychedelic curtains? Out of touch with realty, less Rankin and more plain rank, some of the worst offenders should perhaps consider relocating to another industry. Luckily for us, they haven't yet. The mystifying property photographs gathered here are an endless source of confusion, confusion, confusion, frustration, frustration, frustration and, perversely, satisfaction, satisfaction, satisfaction."
Kristie Barnett reveals the secrets of her proven method of Psychological Staging to quickly sell residential real estate for top dollar. This method has earned her both local and national awards for home staging, and has made The Decorologist the go-to authority in the field of real estate staging.
A privileged invitation into a world of beauty--from a seventeenth-century Italian palace and retreats in the Swiss Alps and Morocco to artists' studios and noble residences in Austria and Spain. Simon Watson takes the reader into highly personal environments that reveal the creativity and personality of their esteemed inhabitants. Since the 1990s, Watson has been one of the most prolific chroniclers of remarkable interiors and portraits, gracing the pages of W magazine, Vanity Fair, AD, and T Magazine. From hard-edged modernity and historical exoticism to pure classicism, the photographer has documented rooms of note in cities, atop mountains, and by the sea. Complementing his masterful images, Watson gives an intimate description of each location. On this journey with the photographer, one experiences the Duchess of Alba's Palacio Liria in Madrid, filled with sixteenth- and seventeenth-century masterpieces; interior designer Roberto Peregalli's splendid riad in Tangier; the magnificent and vast Castello Gardena in the Italian Alps owned by the Franchetti clan; Guinness heir Garech de Brun's hillside retreat in County Wicklow, Ireland; the Renaissance Palazzo Massimo alle Colonne in Rome, designed by Baldassarre Peruzzi in the sixteenth century; shoe designer Christian Louboutin's fanciful Parisian apartment; and many other splendid places around the world.