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In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media
Writer and educator Brooke noticed that many of the stories used to convey new concepts to people in developing countries are simply bad stories and ineffective in convincing the listener or reader of the ideas being disseminated. She explains to development workers when to use a story, how people learn from stories, choosing a format and style, creating a storyline, writing a script, and bringing the story to life. Her focus is to make the characters, their situation, their values, and their actions believable to the specific audience targeted. She uses her major medium of radio drama as the example, but the principles can be applied to print, television or video, and live theater. Annotation copyright by Book News, Inc., Portland, OR
Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.
The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
This volume is a collection of contemporary commentaries on international communication issues, with the concept of national sovereignty as the departure point. Offering readers an introduction to current and emerging concerns, it provides the basic analytical tools needed to understand the issues involved. Problems are examined from the perspectives of journalism, social sciences, international politics, law, and emerging technology; topics include mass media communication across borders, communication satellites, and Third World nations and the need to establish a new world information order.
Participatory Development Communication: A West African agenda