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For 30 years some of the most talented and bravest drivers have battled across the continents of the world to claim what is arguably motorsport's toughest prize: the World Rally Championship. Now a multi-million dollar, global technology battle and terrestrial television phenomenon played out over the frozen wastes of Finland, the dusty plains of Australia and the sun-kissed mountain roads of Corsica, the WRC has reached its 30th birthday. This book celebrates that important milestone and paints an exhaustively detailed picture of the people and personalities who have shaped this great sport. The Complete Book of the World Rally Champions provides a biographical account of the 65 men who have won at least one World Championship Rally since 1973. The biographies are compiled by the sport's leading writers and historians and complemented by stunning photography. The book includes a detailed and accurate statistical career record of each driver, plus highlights of all the significant cars.
The 206, one of the best selling European hot hatches, is proving a huge hit in the car modifying world. The amazing performance of the 206 on the rally circuits only adds to this car's integrity and with an extensive market of modifying goodies, modifications are a must.
The Rootes Story – The Chrysler Years focuses on the Rootes Group during the 1960s and 70s, the vehicles produced by the company, the people that created them and the events that led to Rootes selling out to Chrysler Corporation of America and eventual acquisition by the French Peugeot company. A valuable backdrop to the events is provided throughout the book by ex- Rootes employees and management. Chronicles the Rootes Group's efforts to survive as a major car and truck manufacturer in Britain's turbulent 1960s and 1970s. From a position as a respected global name in manufacturing, the Rootes Group found itself struggling to compete in a new buyers' market, in which foreign competition was starting to overtake British manufacturers. Despite the challenges that confronted them, Rootes designed and built some of the most popular cars of the period: the Hillman Minx and Super Minx, the Singer Vogue and the Humber Sceptre, and the iconic but ill-fated Hillman Imp, as well as some of the most rugged and well-purposed vans and trucks, built by Commer, Karrier and Dodge. The book highlights the competition pedigree of the Sunbeam Rapier, the Alpine, the Imp and the Ford V8-engined Tiger. Famous names such as Paddy Hopkirk, Rosemary Smith and Peter Procter all give their stories as works drivers for Rootes, while engineers at 'comps' tell the background stories of how races and rallies were won and lost. Andrew Cowan, Rootes' works rally driver and winner of the 1968 London–Sydney Marathon in a Hillman Hunter, shares his story in what was a remarkable and unexpected victory for Rootes. This complex story is told through the eyes of ex-Rootes and Chrysler personnel, giving 'from the horse's mouth' accounts of the company and its exploits. Geoff Carverhill takes you inside the boardroom, into the drawing office and on to the production line to give the reader an insider's view of Rootes, Chrysler and Peugeot.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
A unique collection of resources for all those studying the media at university and pre-university level, this book brings together a wide array of material including advertisements, political cartoons and academic articles, with supporting commentary and explanation to clarify their importance to Media Studies. In addition, activities and further reading and research are suggested to help kick start students' autonomy. The book is organized around three main sections: Reading the Media, Audiences and Institutions, and is edited by the same teachers and examiners who brought us the hugely successful AS Media Studies: The Essential Introduction. This is an ideal companion or standalone sourcebook to help students engage critically with media texts - its key features include: further reading suggestions a comprehensive bibliography a list of web resources.