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Offers strategies for successful show jumping, and provides advice on the physical aspects of riding and the mental focus needed for successful competition.
Like sharks, epidemic diseases always lurk just beneath the surface. This fast-paced history of their effect on mankind prompts questions about the limits of scientific knowledge, the dangers of medical hubris, and how we should prepare as epidemics become ever more frequent. Ever since the 1918 Spanish influenza pandemic, scientists have dreamed of preventing catastrophic outbreaks of infectious disease. Yet, despite a century of medical progress, viral and bacterial disasters continue to take us by surprise, inciting panic and dominating news cycles. From the Spanish flu and the 1924 outbreak of pneumonic plague in Los Angeles to the 1930 'parrot fever' pandemic and the more recent SARS, Ebola, and Zika epidemics, the last 100 years have been marked by a succession of unanticipated pandemic alarms. Like man-eating sharks, predatory pathogens are always present in nature, waiting to strike; when one is seemingly vanquished, others appear in its place. These pandemics remind us of the limits of scientific knowledge, as well as the role that human behaviour and technologies play in the emergence and spread of microbial diseases.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Against the backdrop of unprecedented concern for the future of health care, 'The Cambridge History of Medicine' surveys the rise of medicine in the West from classical times to the present. Covering both the social and scientific history of medicine, this volume traces the chronology of key developments and events.
This collection of heartwarming true stories explores the amazing bond between horses and people. From backyard pets to National Award winners, from mutts to thoroughbreds, the book takes a look at the meaning horses give to our lives.
Lonely Planet: The world's leading travel guide publisher Lonely Planet's Mexico is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Gather all your senses and dive head-first into the ancient Maya world at exquisite Palenque; sample the freshest local specialities from street food stalls and innovative restaurants; and soak in the colours of Oaxaca City's fiestas, architecture, and arts scene. All with your trusted travel companion. Get to the heart of Mexico and begin your journey now! Inside Lonely Planet's Mexico: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights provide a richer, more rewarding travel experience - covering history, people, music, landscapes, wildlife, cuisine, politics Covers Mexico City, Around Mexico City, Veracruz, Yucatán Peninsula, Chiapas, Oaxaca, Central Pacific Coast, Western Central Highlands, Northern Central Highlands, Baja California, Copper Canyon, Northern Mexico The Perfect Choice: Lonely Planet's Mexico is our most comprehensive guide to the country, and is designed to immerse you in the culture and help you discover the best sights and get off the beaten track. Traveling just around Cancun? Check out Lonely Planet's Cancun, Cozumel & the Yucatan for a comprehensive look at all the region has to offer. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves, it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia) eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
This book is the first to examine the Corona phenomenon in its entirety and uncovers plenty of contradictions. A wealth of information is substantiated with hundreds of sources and raises doubts about the official account of the virus, the disease and the sense of the measures. The political background responsible for the economic decline is revealed. The book answers important questions such as: Can the PCR test detect infections at all? Why do the statistics show far too high case numbers? How dangerous is the virus really? What did the alledged "corona" dead die of? What are the problems of wearing masks? Why lockdowns and spacing rules cannot stop the virus? Why are the new vaccinations hazardous? Who planned and profits from the global crisis? What is the objective? What is happening to the freedom of speech and democracy? Why the fundamental rights are being abolished? The book reveals the secret agenda behind the corona crisis. From thousands of documents, the author has researched the evidence that is hidden by the media. It presents the facts in a way that is easy to understand for everybody. Despite scientific explanations, the book reads easily because the author knows how to lighten up the complex topic with ironic comments.
The development of both elite, high performance sport and mass participation, grassroots-level sport are central concerns for governments and sports governing bodies. This important new study is the first to closely examine the challenges and opportunities for sports development in the United States, a global sporting giant with a unique, market-driven sporting landscape. Presenting an innovative model of integrated sports development, the book explores the inter-relationship between elite and mass sport across history, drawing on comparative international examples from Australia to the former USSR and Eastern bloc countries. At the heart of the book is an in-depth empirical study of three (traditional and emerging) sports in the US – tennis, soccer and rugby – that offer important lessons on the development of elite sport, methods for increasing participation, and the establishment of new sports in new markets. No other book has attempted to model sports development in the United States in such depth before. Therefore this should be essential reading for all students, researchers, administrators or policy-makers with an interest in sports development, sports management, sports policy, or comparative, international sport studies.
Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. Headed by the team physicians of the New York Yankees and the Chicago White Sox, Baseball Sports Medicine covers all aspects of this multi-faceted area, including injury prevention, management of injuries when they occur, rehabilitation protocols, and outcomes. It’s an ideal reference for all heath care providers who care for patients at all levels of the sport – from children and adolescents through the major leagues.