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Poetry. Andrew Zawacki's third book explores the dynamics of one and of none: being and nothingness, binary code, virtual flowers in a bulletproof vase, she loves me she loves me not. Inflected by an ecopoetics that lets the electro in, PETALS OF ZERO PETALS OF ONE consists of three concatenated tracks, sequenced in a low-tech echo chamber. Winner of the 1913 Prize, Georgia has been praised by Cole Swensen as a vibrant disaster that keeps us feeling falling, while Peter Gizzi calls it a high velocity tour-de-force. The central series, Arrow's shadow is a fractured ars poetica and an elegiac encounter with landscape and syllable, with pixelated forms and light. Storm, lustral choreographs an epileptic last dance along the ditch waters and wanderlust of the Dasein. This volume affirms Susan Howe's claim that Zawacki combines the disciplined perception of a naturalist with the inspired perception of a poet.
The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.
Originally published in paperback in 1990, this book's purpose was the accurate identification of all British plants.
Buildings and their associated systems are the largest source of greenhouse gases in the world. The 2030 Challenge aims to produce zero-net energy from new North American construction by 2030 while achieving a 50 percent reduction in carbon emissions from existing buildings. With less than 4 percent of commercial and residential structures in the United States and Canada certified by 2015, we seem destined to fall catastrophically short of this target. Reinventing Green Building combines a unique, insider's critique of the current state of affairs with a potent vision for the future. This highly visual, data-driven analysis brings together the wisdom of today's leading practitioners including: Up-to-date information on green building issues, energy economics, and new technology Dramatic new approaches to certification system design and user experience Creative, outside-the-box solutions using the Internet of Things, big data analytics, and cloud-based technologies for building management The green building revolution has failed to fulfill its promise to transform the marketplace in a meaningful way. Smart, simple, and sustainable: Reinventing Green Building presents a new approach to certification, designed to radically cut costs while dramatically increasing marketplace acceptance integrating true climate mitigation and better building performance. Jerry Yudelson, dubbed "The Godfather of Green" by Wired magazine in 2011, has many years of professional experience in the green building field, elected as a LEED Fellow and having served as the president of the Green Building Initiative. He is the author of thirteen books in the field, including Dry Run, Choosing Green, and Green Building A–Z.
Phytohormone research is a crucially important area of plant sciences. Phytohormones are one of the key systems integrating metabolic and developmental events in the whole plant and the response of plants to external factors. Thus, they influence the yield and quality of crops. During the last decade we have slowly begun to understand the molecular mechanisms underlying phytohormone action, largely as a result of the rapid developments that have been made internationally in the field of plant molecular genetics. Putative receptor proteins for ethylene (1993- 95), brassinosteroids (1997) and cytokinins (2001) have been identified and the genes that encode them cloned. Primary response genes and elements of hormonal signal transduction have also been identified for most known phytohormones. There is now little doubt that phytohormones, like their animal counterparts, function as signal molecules and create a signalling network in the whole plant organism. The in vivo activity of hormones depends, among other things, on their rate of biosynthesis and metabolism, and on their transport into and out of target cells. Consequently, genes and enzymes involved in these processes are of particular interest. In recent years a number of genes encoding enzymes for the synthesis, modification and degradation of different phytohormones have been cloned and identified, as have genes encoding proteins involved in phytohormone transport and its regulation. Some classes of phytohormone have been shown to participate in stress reactions and can increase the resistance of plants to unfavorable environmental factors.