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An inspiring, surprising, and fun collection of contemporary design for pets of different shapes, sizes, breeds, and species The perfect book for design-conscious pet owners and animal lovers alike, Pet-tecture presents an irresistible assortment of hundreds of houses and objects by the world's leading designers, created with our furred and feathered friends in mind - from cats and dogs to birds, rabbits, horses, fish, mice, guinea pigs - even kangaroos and turtles! Whether it's playful cat trees, concrete dog homes, luxury chicken coops, 3D-printed fish tanks, or a dog-shaped cat scratcher, Pet-tecture has the incredible range of design for animals covered. This compact and portable book Includes works by some of the biggest names in global architecture and design, including Nendo, Kenya Hara, Sou Fujimoto, MAD Architects, Kengo Kuma, and Shigeru Ban. From the publisher of Nanotecture and Mobitecture.
Following in the footsteps of Nanotecture, Mobitecture, and Pet-tecture, a fascinating and fun guide to everything inflatable Although inflatable objects have been around for more than 200 years, architects, artists, and designers keep rediscovering this deceptively simple – often playful, and occasionally bizarre – technology. Bubbletecture brings together inflatables in every conceivable size, shape, and hue across the realms of architecture, design, art, and fashion. From inflatable dresses and hats to buildings employing cutting-edge technologies, from ingenious chairs, lights, bowls, and even egg cups to children's toys and provocative art installations, Bubbletecture demonstrates that inflatable design is simply irresistible.
Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things.
"A work of enormous breadth, likely to pleasantly surprise both general readers and experts."—New York Times Book Review This revolutionary book provides fresh answers to long-standing questions of human origins and consciousness. Drawing on his breakthrough research in comparative neuroscience, Terrence Deacon offers a wealth of insights into the significance of symbolic thinking: from the co-evolutionary exchange between language and brains over two million years of hominid evolution to the ethical repercussions that followed man's newfound access to other people's thoughts and emotions. Informing these insights is a new understanding of how Darwinian processes underlie the brain's development and function as well as its evolution. In contrast to much contemporary neuroscience that treats the brain as no more or less than a computer, Deacon provides a new clarity of vision into the mechanism of mind. It injects a renewed sense of adventure into the experience of being human.
Mobile architecture in all its wonderful variety - a lively collection of mobile, portable, and movable structures of all kinds Celebrate mobile architecture in all its forms with this visual ode to life on the move. Ranging from quirky to sensible and from rustic to deluxe, featured projects include houseboats, huts, and tricked-out caravans, alongside disaster shelters, wearable structures, and futuristic prototypes. This compactly designed package features more than 250 colour photographs and a smart, engaging layout that will appeal to anyone who appreciates the power of good design.
Target sparked the democratization of design two decades ago, as the first retailer to forge partnerships with well-known and emerging designers to offer high style without the high price tag. This idea altered the fashion and style landscape forever--and became a retail game changer. Now readers can discover the inside story from those who were there--the designers, photographers, creators, superfans, and, of course, the Target guests. For 20 years, Target's design partnerships have made a mark on culture at large, with the retailer's brand promise of "Expect More. Pay Less." embracing the belief that design should be accessible, too. At the center of Design for All are the designers -- offering exclusive collections in stores or at another Target first, the pop-up shop. From Michael Graves to Isaac Mizrahi, John Paul Gaultier to Philippe Starck, Jason Wu, Alexander McQueen, Gwen Stefani and more, Target has collaborated with more than 180 designers throughout the past two decades. And this book covers it all with new glimpses behind some of the most iconic collections including Missoni, Stephen Sprouse, and Lily Pulitzer. Target: 20 Years of Design for All is the definitive tale of Target's impact on culture and retail with page after page recounting every one of those memorable years. Through beautiful photographs, advertising stills, sketches, and interviews with designers, influencers and Target insiders, this book offers everything readers love about Target. It's chic and approachable. Stylish and inclusive. With surprises around every corner.
Water plays a vital role in shaping our built environment, as it has done for centuries. We depend on it, we use it, we live with it and we must respect it. Aquatecture is the first book to outline new ways of 'designing for water,' using examples from around the world to illustrate methods of utilizing water innovatively, efficiently and safely.The first part of the book explores the historical relationship between water and architecture, examining how cities and civilisations have been drawn to water and have attempted to control it. The chapters go on to assess how this relationship has changed over time, and introduce readers to a range of brand new techniques that will revolutionise the way we think about water, design and urban planning. Solutions such as amphibious housing, wet-proof buildings, zero carbon development, rain gardens, flood storage and new methods of waterfront design are discussed and their effectiveness assessed. Full colour illustrations and international case studies are used throughout the book to bring these new theories to life; practical, technical advice sits alongside truly ground-breaking and ambitious ideas for the future. This book is an ideal reference tool for all architects, urban designers, planners and sustainability experts who have an interest in creating a beautiful, sustainable, intelligent and pleasurable built environment on land, in water and with water.
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
An informative and practical guide to cooking healthy, nutritious meals for dogs To dog owners, their pets are regarded as cherished members of the family, and they care about their health and well-being as they would that of a human. And, as with humans, animal illness is often traced to a poor diet, commonly caused by processed food made with preservatives. With 50 easy-to-follow recipes for nutritious and quick-to-prepare meals adjustable for dogs of different weights, sizes, breeds, and activity levels, this book takes the mystery out of what you should feed your dog with simple recipes that follow healthy guidelines. This book includes easy guides for portion sizes for all breeds, perfect for multi-dog households; information on vitamin supplements that will keep dogs healthy and happy; and a varied selection of recipes to batch-cook and freeze - ideal for those with busy lives. Feed Me is illustrated throughout by Kevin Waldron, author of Phaidon's children's title, Harold's Hungry Eyes.
Written from a personal, creative, professional perspective, Hillman drills deep into nine high-profile Flash projects that he s created. He explains why and how he designed the project as he did; then he deconstructs and explains step-by-step the major aspects of that project s Flash component. All screenshots have been updated to show how each project is create using Flash 5 The chapter that drills deeply into ActionScript (Chapter 8, MANIFESTIVAL deconstruction, Understanding Flash ActionScripting), has been rewritten from the ground up to show how this is done in Flash 5 s considerably changed ActionScripting environment.