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This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.
"This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the Internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in re-conceptualising the way in which we interpret and understand genres from linguistic and discourse perspectives"--
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
The analysis of discourse is probably one of the most complex problems of linguistics. It can be approached from many different directions, involving a large variety of different methods. This volume unites psycholinguistic studies, investigations of logical and computational models of discourse, corpus studies, and linguistic case studies of language-specific devices. This variety of approaches reflects the complexity of discourse production and understanding, and it also reflects the necessity of understanding the complex interplay of diverse parameters which influence these processes. The growing importance of corpus-based and experimental approaches to discourse analysis is duly reflected in this volume. Most of the chapters make use of them in one or the other form. This collection of articles grew out of the third installment of the Constraints in Discourse conferences, and will be of interest to researchers from linguistics, artificial intelligence, and cognitive science.
Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
The Common Core State Standards require schools to include writing in a variety of genres across the disciplines. Engaging Students in Academic Literacies provides specific information to plan and carry out genre-based writing instruction in English for K-5 students within various content areas. Informed by systemic functional linguistics—a theory of language IN USE in particular ways for particular audiences and social purposes—it guides teachers in developing students’ ability to construct texts using structural and linguistic features of the written language. This approach to teaching writing and academic language is effective in addressing the persistent achievement gap between ELLs and "mainstream" students, especially in the context of current reforms in the U.S. Transforming systemic functional linguistics and genre theory into concrete classroom tools for designing, implementing, and reflecting on instruction and providing essential scaffolding for teachers to build their own knowledge of its essential elements applied to teaching, the text includes strategies for apprenticing students to writing in all genres, features of elementary students’ writing, and examples of practice.
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Presents the major theoretical approaches to genre in applied linguistics, ESL/EFL pedagogies, rhetoric, and composition studies throughout the world; describes how research and pedagogy relate to each of these perspectives; discusses applications.
This is a comprehensive practical course in translation for advanced students of German, which focuses on improving translation quality whilst clarifying the theoretical issues involved. This second edition brings the course up-to-date, and has been fully reworked to give clearer explanations of key terms and include revised chapters on genre, compensation and revision and editing. Based on detailed analysis of translation problems, Thinking German Translation features new material taken from a wide range of sources, including: business and politics press and publicity engineering tourism literary and consumer-oriented texts. Addressing a variety of translation issues such as cultural difference, register and dialect, Thinking German Translation is essential reading for all students wishing to perfect their translation skills. It is also an excellent foundation for those considering a career in translation. Further resources, including a free teacher's handbook for the course, are available on the companion website at http://cw.routledge.com/textbooks/0415341469/resources/default.asp
The professional learning framework this book presents is designed to support teachers’ understandings of how language functions in their academic disciplines. This framework—a 4 x 4 metalinguistic toolkit—is informed by systemic functional linguistic theory and international educational research on academic and disciplinary literacies. The book shows and explains how teachers have applied specific 4 x 4 toolkits with students in middle school classrooms across a range of subjects for curriculum literacy instruction, assessment and feedback, resulting in substantial growth for their students in high-stakes national tests of literacy, as well as writing assessments in a number of subjects. In its focus on disciplinary literacies in diverse sociocultural settings, Academic Literacies in the Middle Years responds to contemporary international curricula for English language and literacy and the need for a strong evidence base for professional learning design.