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This volume explores the application of persuasion theory and research to HIV/AIDS prevention, focusing on changing attitudes and behaviors. It is intended for students and scholars applying theory to health or AIDS prevention.
This exciting new textbook is a compilation of communication case studies that identify the most salient issues regarding communication about sex in relationships. The text provides a basis for developing tangible communication skills, clearer understandings of how interpersonal concepts and theories play into practice, and an examination of ideas not often considered by students. Understanding interpersonal communication elements of sexual relationships is an indispensable component of any model of an overall healthy human sexual development. Moreover, being able to transform such understandings into practice in relationships is a leap toward being able to have the kind of meaningful communication with sexual partners that can potentially improve relationships, encourage safer sex practices, highlight responsible family planning, and work against limits of gendered and cultured expectations related to sex and sexuality. Twenty-one case studies from leading researchers in sexuality from Communication Studies, Sex Science, English and Medicine focus on interpersonal communication, cultural aspects of sexuality, media influences, health, and dark side of communication while building communication skills about these difficult to discuss topics. Each chapter features a series of possible discussion questions and a reference list of the resources that were used as a knowledge-base for composing that case study.
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
This book presents research that identifies the most salient issues related to communication about sex in relationships and explores these issues in a format that will improve the understanding and practice of sexual communication. What is missing in sex education? An understanding of relationship issues, an understanding of how to communicate with partners, and an understanding of gender differences that affect communication between the sexes. Sex Talk: The Role of Communication in Intimate Relationships was written to inform, influence, and expand individuals' understanding of sexual communication and the dynamics of sexual relationships. It explains why sex talk is important and details how to successfully talk about sex in various types of relationships and stages of relationship development. The book presents research about sex talk in short- and long-term relationships and in marriage. It offers information bearing on casual sexual relationships, friends-with-benefits, and new sexual relationships, as well as on how to discuss sex with adolescents and with health care providers. Each chapter opens with a vignette that explores a communication problem related to sex talk and ends with practical advice on how to improve or start conversations about sex.
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
This important work elucidates why relapse is so common for people recovering from addictive behavior problems--and what can be done to keep treatment on track. It provides an empirically supported framework for helping people with addictive behavior problems develop the skills to maintain their treatment goals, even in high-risk situations, and deal effectively with setbacks that occur. The expert contributors clearly identify the obstacles that arise in treating specific problem behaviors, review the factors that may trigger relapse at different stages of recovery, and present procedures for teaching effective cognitive and behavioral coping strategies.
A highly informative account of trends, concepts, and problems related to dating and sexuality in the United States, along with thought-provoking coverage of today's most important issues and controversies. A history of dating and sexuality illuminates new trends and problems that were absent just a few decades ago. The most important dating and sexuality issues facing teenagers today are explored, including solutions and implications for educational intervention. The work elucidates how dating unfolds and how sexual attitudes and behaviors impact intimacy. Valuable information about organizations and individuals as well as print and electronic resources are included in this authoritative work.
The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field.