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It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done reading you will come to understand the power your personal brand has and why you should be building it.
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
The Glass is Full and a Half - a memoir of Transformation by Carlos SalumForeword by Richard Saul Wurman, founder of the TED ConferencesThis is a memoir about how I transformed my life and how you can tooThe transformation process requires an understanding of BreakthroughYou can design a Breakthrough Blueprint that allows you to achieve and leadYou can replicate the process your entire life and build your inspiring LegacyYou can find answers to essential questions, such as: How far can I go? What's my full potential and how can I reach it?How can I achieve my goals and be happy at the same time?How can I become a leader that creates significant achievements?What will be the resonance of my memorable legacy? The fundamental idea in "The Glass is Full and a Half" is that you can design a life of meaningful achievements and lead others by creating a Breakthrough Blueprint that aligns four key factors: Imagine, Improve, Inspire and Ignite.The four key factors are four lenses to see the glass full and a half and live in Possibility as a full human being. Four capital "Is" - each one representing a development stage, a transformation through Breakthrough.Four aligned and intertwined steps to achieve your leadership Breakthrough and go beyond it. A system, a platform to create enduring success through process and outcome goals. A path for you to lead and to develop future leaders as well. Your personal evolution from Desire to Breakthrough to Achievement and, ultimately, Transcendence through a powerful Legacy. To experience true achievement and wholeness we must passionately engage in the design of our future so we can own it. In doing so, our personal energy powerfully ripples outwards to influence others and create waves of positive change
If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
A journal of lay Catholic opinion.